21. C o - c r e a t o r o f t h e
#RoadtotheVMAS digital media
campaign. A successful cross
p l a t f o r m s o c i a l
communications campaign,
created to build anticipation for
the 2013 "MTV Video Music
Awards," which featured the
iconic Moonman in a myriad of
renowned locations throughout
Brooklyn and NYC as well as
photo ops with high-profile
celebrity talent.
Campaign garnered more than
100 million social media
impressions, including over
half a million likes on
Instagram, nearly 60 million
impressions on Twitter, more
than 40 million impressions on
Facebook and over 1.2 million
impressions on Tumblr.
