The document provides branding guidelines for Science Nutrition Lab. It outlines the primary and inverted logos, clear spacing around the logos, a submark logo, typography styles for headings and body copy, a four color palette, photography style guidance focusing on health and nutrition, recommended visual elements like patterns and icons, and an example social media presence using the brand assets. Fin.

1. Science Nutrition Lab
Brand Book

2. Science Nutrition Lab Page 1
The primary logo tells the visual story of the
Science Nutrition Lab brand — a scientific and
nutrient-based solution for a variety of health
concerns.
01. PRIMARY LOGO

3. Science Nutrition Lab Page 2
When using our primary logo on dark backgrounds,
please use the inverted version.
02. INVERTED LOGO

4. Science Nutrition Lab Page 3
Always ensure ample clearspace around the
primary logo so that the logo has room to breath
and is not cluttered by other text or graphics. This
should be equal to the height of the letter “N” in the
logo as illustrated here.
03. LOGO CLEAR SPACE

5. The submark logo is a less detailed version of the
primary logo. This logo can be used on secondary
branding materials where the primary logo is not
needed, such as social media profiles. The primary
logo and the submark should not be used together.
04. SUBMARK
Science Nutrition Lab Page 4

6. Large Primary Heading
Greycliff Heavy | Primary headline typeface
Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent at eros at est ullamcorper faucibus a ut
nisl. In rhoncus interdum condimentum. Integer congue lectus eu gravida vestibulum. Nullam auctor nibh sit amet
nibh dapibus commodo. Phasellus sagittis eget tortor et accumsan. In hac habitasse platea dictumst. Duis dapibus
ligula nisi, vitae facilisis risus ullamcorper non. Aliquam molestie dolor in risus mollis scelerisque. Sed semper augue a
felis faucibus, vitae maximus lorem sagittis. Donec dui odio, vehicula vel magna finibus, ornare vestibulum turpis.
Nunc fermentum, ante pellentesque placerat varius, quam nulla iaculis quam, sed aliquet lorem tortor sed sapien.
Donec congue lectus porttitor urna vulputate dapibus. Fusce nec enim arcu.
Gibson Light | Body copy
SMALLER SECONDARY HEADING
Barlow Light | Secondary headline typeface
These typefaces should be used across all print &
web applications.
05. TYPOGRAPHY
Science Nutrition Lab Page 5

7. Color is an important part of the Science Nutrition
Lab brand. The palette contains three primary
colors and one accent color. The primary colors are
Oxford Blue, Cerulean Blue, and Avocado. The
accent color is Marigold Yellow. White and Soft
Black can be used within the palette as well.
06. COLOR
OXFORD BLUE
#2C3645
44 54 69
10 6 0 73
CERULEAN BLUE
#3454D1
52 84 209
62 49 0 18
AVOCADO
#56831F
86 131 31
18 0 39 49
MARIGOLD YELLOW
#F9DB6D
249 219 109
0 12 55 2
Science Nutrition Lab Page 6

8. When selecting images to use in digital media
assets and visual designs for Science Nutrition Lab,
choose photos that feel realistic, relate-able,
candid, and warm. Photos should focus on health
and nutrition.
07. PHOTOGRAPHY DIRECTION
Science Nutrition Lab Page 7

9. Simple dot patterns, linear patterns, and circles can
be used across all customer journey touchpoints to
further represent the Science Nutrition Lab brand.
The icon style is linear and focused on health and
nutrition.
08. VISUAL ELEMENTS
Science Nutrition Lab Page 8

10. 9:41
213
Posts
863
Followers
408
Following
Science Nutrition Lab
www.sciencenutritionlab.com
Followed by emma_may, samsk, rblack and 91 others
sciencenutritionlab
Message Contact
Following
Science Nutrition Home Test Reviews Health
Here is an example of how the Science Nutrition
Lab brand can be represented on social channels
such as instagram and facebook.
09. SOCIAL EXAMPLE
Science Nutrition Lab Page 9

11. branding by Loba Design Studio
FIN