Mel Feller MPA, MHR, Shows You How to Write a Sample Retail Store Business Plan
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller is an Innovator and Business Leader. Mel Feller currently maintains offices in Texas and in Utah. Currently an MBA Candidate.
Are you about starting a retail/consignment shop? Okay, so I have considered all the requirements for starting a consignment shop. I also took it further by analyzing and drafting a sample retail/consignment shop marketing plan template backed up by actionable entrepreneurial marketing ideas for retail/consignment shops.
Why Start a Consignment Shop?
A Retail/Consignment Shop is a name given to a business where fairly used or second-hand goods are sold. A consignment shop is a business you can start with little or no money because you just needs goods from individuals who do not need them and then sell to people that need them at giveaway price.
Just as we already know, used products are highly affordable and far cheaper than brand new items, which is why the consignment sector of the retail industry will continue to flourish. It is also important to note that the consignment sector is not capital intensive. Thus, business is a business you can do from the comfort of your home and earn a substantial income.
Starting a consignment shop just is not an easy task. You need to understand the basic skills needed to operate a retail business. You need to have good communication skills and good human approach. You need to be able to understand and serve your customers very well.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development consultant and speaker, specializing in performance, productivity, and profits. Mel is the President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”. Mel Feller is in Texas and In Utah.
Mel feller and multiple secrets to successMel Feller
eminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and Oklahoma.
Like you, leadership expert and business author Mel Feller has seen the word leadership defined numerous ways over the years. Is it charisma and positive thinking? Pinstripes and red power ties? Decisiveness? Is it all about the situation? Is it meant only for the elite who rise to the top? Alternatively, is there a different story?
With over three decades of executive coaching, speaking, and most importantly, real-life, in-the-trenches business experience, his view is radically different. Mel Feller appreciates, and shares with listeners, that leadership is a moment-to-moment choice and not about title, tenure or position. Leadership is for everyone, every day. It is how we should live our life
Mel feller mpa, mhr, discusses texas real estateMel Feller
Mel Feller MPA, MHR, Discusses Texas Real Estate and Terms to Know
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller is an Innovator and Business Leader. Mel Feller currently maintains an office in Texas. Mel is currently an MBA Candidate.
Why should I buy, instead of rent?
You will love the feeling of having something that is all yours - a home where your own personal style will tell the world who you are. A thriving vegetable garden in the backyard, a tiled entryway, a yellow kitchen... when you own, you can do it all your way! However, there is more to owning a home than personal satisfaction. You can deduct the cost of your mortgage loan interest from your federal income taxes, and usually from your state taxes, too. And interest will compose nearly all of your monthly payment, for over half the number of years you'll be paying your mortgage. This adds up to hefty savings at the end of each year. Moreover, you are allowed to deduct the property taxes you pay as a homeowner. If you rent, you write your monthly check and it is gone forever. Another financial plus in owning a home is the possibility its value will go up through the years.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development
Consultant and speaker, specializing in performance, productivity, and profits. Mel is the President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”.
Mel feller, mpa, mhr, asks about your passionMel Feller
Mel Feller, MPA, MHR, Asks About Your Passion.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
The dictionary definition of passion is, “a strong or extravagant fondness, enthusiasm, or desire for anything.” Why do people start their own businesses? Is it for money, for freedom – from corporate structure or otherwise, power? What would you want to do it if you did not need to work? Some people might answer that they would want to lie on a beach or watch television, all day that might not pay you! However, is it possible to do something you would want to do whether or not you were making money – and actually make money? Of course – but if it were that easy, everyone would be doing it.
I have always suggested you should do what you love, but I had not followed my own advice sometimes. Why is it so important to pursue what is important to you? Here is what I have learned since deciding to focus on my passion:
Mel feller, mpa, mhr, discusses word of mouth marketingMel Feller
Mel Feller, MPA, MHR, Discusses Word of Mouth Marketing.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
It is as important to know what word of mouth marketing IS as what it IS NOT. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It is not about abandoning your marketing plan and advertising campaign. It is not enough to simply provide good customer service and wait for the buzz to build. In fact, let us test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the handout/article.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development consultant and speaker, specializing in performance, productivity, and profits. Mel is the
President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”. Mel Feller is in Texas and In Utah. Currently an MBA Candidate
How to increase your business profits by mel fellerMel Feller
How to Increase Your Business Profits by Mel Feller, MPA, MHR
There are two ways to increase your profits. One is by increasing your sales; the other is by reducing your costs. Here are some ideas that will help you increase your profits by cutting your expenses in an organized fashion.
Increasing profits through cost reduction must be based on the concept of an organized, planned program. Unless adequate records are maintained through a proper accounting system, there can be no basis for ascertaining and analyzing costs.
Cost reduction is not simply attempting to slash all expenses unmethodically. The owner-manager must understand the nature of expenses and how expenses inter-relate with sales, inventories, cost of goods sold, gross profits, and net profits.
Success Sabotaging Lies
By Mel Feller, MPA, MHR Offices in Texas and Utah
Let me start by asking a couple of questions, what beliefs do you have about success and personal excellence? What programs do you have downloaded in the massive computer that is known as your brain? Are they a plus in your pursuit for self-help motivation and personal growth development? On the other hand, are they holding you back and controlling what you will be able to achieve?
We have heard the opposite of the terms I have listed. Replace the opposite thoughts of these with these success belief builders. I wanted to point out the positive and not the negative.
There Is No Such Thing as Failure
The men who try to do something and fail are infinitely better than those who try to do nothing and succeed. Lloyd Jones
Notice the difference between what happens when a man says to himself, “I have failed three times,” and what happens when he says, “I am a failure.” ~S.I. Hayakawa
There is a man who failed in business at age 21.
He was defeated in a legislative race at age 22.
He failed again in business at age 24.
He overcame the death of his girlfriend at age 26.
He had a nervous breakdown at age 27.
He lost a congressional race at age 34.
He lost a congressional race at age 36.
He lost a senatorial race at age 45.
He failed in an effort to become vice-president at age 47.
He lost a senatorial race at age 49.
He was elected president of the United States at age 52.
The man’s name was Abraham Lincoln.
He would not have accomplished becoming president if he had believed that failure was something to avoid. Thomas Edison thought the same way about failure when going through his 9,999 attempts to invent the light bulb.
Mel fellers multiple secrets to success Mel Feller
Mel Feller’s Multiple Secrets to Success – Look at the Seasons in Your Life
Mel Feller, MPA, MHR with Offices in Texas and Utah
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
See www.melfeller.com and www.melfellersuccessstories.com
Mel Feller Professional Coaching in Dallas, TX and Salt Lake City, UT
Mel's success philosophy is one where there are many avenues to achieve success. He specializes and trains in real estate, business planning, stocks, personal development, leadership, time management, grants, proposal funding and relationship training
Are you worried that feel that you are lacking motivation in your everyday life or your business?
A collection of inspirational quotes by mel fellerMel Feller
This document contains a collection of inspirational quotes by Mel Feller on topics such as happiness, creativity, new ideas, freedom, and the future. Some of the quotes highlight that happiness comes from achieving one's values, creativity gives life meaning, and new ideas often face skepticism at first but are later seen as obvious. Other quotes discuss freedom and the importance of not giving up essential liberties for temporary safety. Quotes on the future discuss trends toward more leisure time, automation, and a greater emphasis on creativity and entertainment as work becomes more about supervising machinery. The document concludes by introducing Mel Feller and his work as a business consultant and author.
Mel feller and multiple secrets to successMel Feller
eminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and Oklahoma.
Like you, leadership expert and business author Mel Feller has seen the word leadership defined numerous ways over the years. Is it charisma and positive thinking? Pinstripes and red power ties? Decisiveness? Is it all about the situation? Is it meant only for the elite who rise to the top? Alternatively, is there a different story?
With over three decades of executive coaching, speaking, and most importantly, real-life, in-the-trenches business experience, his view is radically different. Mel Feller appreciates, and shares with listeners, that leadership is a moment-to-moment choice and not about title, tenure or position. Leadership is for everyone, every day. It is how we should live our life
Mel feller mpa, mhr, discusses texas real estateMel Feller
Mel Feller MPA, MHR, Discusses Texas Real Estate and Terms to Know
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller is an Innovator and Business Leader. Mel Feller currently maintains an office in Texas. Mel is currently an MBA Candidate.
Why should I buy, instead of rent?
You will love the feeling of having something that is all yours - a home where your own personal style will tell the world who you are. A thriving vegetable garden in the backyard, a tiled entryway, a yellow kitchen... when you own, you can do it all your way! However, there is more to owning a home than personal satisfaction. You can deduct the cost of your mortgage loan interest from your federal income taxes, and usually from your state taxes, too. And interest will compose nearly all of your monthly payment, for over half the number of years you'll be paying your mortgage. This adds up to hefty savings at the end of each year. Moreover, you are allowed to deduct the property taxes you pay as a homeowner. If you rent, you write your monthly check and it is gone forever. Another financial plus in owning a home is the possibility its value will go up through the years.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development
Consultant and speaker, specializing in performance, productivity, and profits. Mel is the President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”.
Mel feller, mpa, mhr, asks about your passionMel Feller
Mel Feller, MPA, MHR, Asks About Your Passion.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
The dictionary definition of passion is, “a strong or extravagant fondness, enthusiasm, or desire for anything.” Why do people start their own businesses? Is it for money, for freedom – from corporate structure or otherwise, power? What would you want to do it if you did not need to work? Some people might answer that they would want to lie on a beach or watch television, all day that might not pay you! However, is it possible to do something you would want to do whether or not you were making money – and actually make money? Of course – but if it were that easy, everyone would be doing it.
I have always suggested you should do what you love, but I had not followed my own advice sometimes. Why is it so important to pursue what is important to you? Here is what I have learned since deciding to focus on my passion:
Mel feller, mpa, mhr, discusses word of mouth marketingMel Feller
Mel Feller, MPA, MHR, Discusses Word of Mouth Marketing.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
It is as important to know what word of mouth marketing IS as what it IS NOT. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It is not about abandoning your marketing plan and advertising campaign. It is not enough to simply provide good customer service and wait for the buzz to build. In fact, let us test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the handout/article.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development consultant and speaker, specializing in performance, productivity, and profits. Mel is the
President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”. Mel Feller is in Texas and In Utah. Currently an MBA Candidate
How to increase your business profits by mel fellerMel Feller
How to Increase Your Business Profits by Mel Feller, MPA, MHR
There are two ways to increase your profits. One is by increasing your sales; the other is by reducing your costs. Here are some ideas that will help you increase your profits by cutting your expenses in an organized fashion.
Increasing profits through cost reduction must be based on the concept of an organized, planned program. Unless adequate records are maintained through a proper accounting system, there can be no basis for ascertaining and analyzing costs.
Cost reduction is not simply attempting to slash all expenses unmethodically. The owner-manager must understand the nature of expenses and how expenses inter-relate with sales, inventories, cost of goods sold, gross profits, and net profits.
Success Sabotaging Lies
By Mel Feller, MPA, MHR Offices in Texas and Utah
Let me start by asking a couple of questions, what beliefs do you have about success and personal excellence? What programs do you have downloaded in the massive computer that is known as your brain? Are they a plus in your pursuit for self-help motivation and personal growth development? On the other hand, are they holding you back and controlling what you will be able to achieve?
We have heard the opposite of the terms I have listed. Replace the opposite thoughts of these with these success belief builders. I wanted to point out the positive and not the negative.
There Is No Such Thing as Failure
The men who try to do something and fail are infinitely better than those who try to do nothing and succeed. Lloyd Jones
Notice the difference between what happens when a man says to himself, “I have failed three times,” and what happens when he says, “I am a failure.” ~S.I. Hayakawa
There is a man who failed in business at age 21.
He was defeated in a legislative race at age 22.
He failed again in business at age 24.
He overcame the death of his girlfriend at age 26.
He had a nervous breakdown at age 27.
He lost a congressional race at age 34.
He lost a congressional race at age 36.
He lost a senatorial race at age 45.
He failed in an effort to become vice-president at age 47.
He lost a senatorial race at age 49.
He was elected president of the United States at age 52.
The man’s name was Abraham Lincoln.
He would not have accomplished becoming president if he had believed that failure was something to avoid. Thomas Edison thought the same way about failure when going through his 9,999 attempts to invent the light bulb.
Mel fellers multiple secrets to success Mel Feller
Mel Feller’s Multiple Secrets to Success – Look at the Seasons in Your Life
Mel Feller, MPA, MHR with Offices in Texas and Utah
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
See www.melfeller.com and www.melfellersuccessstories.com
Mel Feller Professional Coaching in Dallas, TX and Salt Lake City, UT
Mel's success philosophy is one where there are many avenues to achieve success. He specializes and trains in real estate, business planning, stocks, personal development, leadership, time management, grants, proposal funding and relationship training
Are you worried that feel that you are lacking motivation in your everyday life or your business?
A collection of inspirational quotes by mel fellerMel Feller
This document contains a collection of inspirational quotes by Mel Feller on topics such as happiness, creativity, new ideas, freedom, and the future. Some of the quotes highlight that happiness comes from achieving one's values, creativity gives life meaning, and new ideas often face skepticism at first but are later seen as obvious. Other quotes discuss freedom and the importance of not giving up essential liberties for temporary safety. Quotes on the future discuss trends toward more leisure time, automation, and a greater emphasis on creativity and entertainment as work becomes more about supervising machinery. The document concludes by introducing Mel Feller and his work as a business consultant and author.
Mel Feller and Coaching For Success 360 – Coaching – Consultant - Training
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Coaching For Success 360 is a full service management, coaching and consulting firm specializing in all and every type of business coaching, training, and development. Experienced coaches and consultants provide solutions to tough business problems and the leadership needed to significantly enhance a company´s performance and productivity. Our specialties and offered programs are in the area of executive coaching, business development, and team building involving all sizes of businesses including real estate.
Coaching For Success 360 and Mel Feller have found that the standard cookie cutter training and development does not adequately address the needs of team and leadership development. Their established programs incorporating personal assessments, sound methodology, and hard questioning accelerates development, and ensures growth.
Build a Successful Financial Plan
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Financial planning is defining your goals in life and realizing that the only way to provide for them is through disciplined spending, regular saving, and wise investing. It isn’t a blueprint for life that once drawn never changes. It is flexible and adaptable to your changing needs. Moreover, best of all, you can accomplish it at any income level.
A sound financial plan includes both short- and long-term goals. It starts with the realization that, in the early and even middle years of life, you must develop the habit of saving. Only by living below your means can you build a fortress of savings to pay for the important things that lie ahead.
Successfully Reducing Insurance Costs
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Have you looked at your insurance costs lately? Chances are, your costs have gone up even if your coverage has remained the same. Insurance inflation is a hidden danger because you do not always pay those bills every month or pay them directly. In addition, when they do rise, there seems to be no practical way to control them. Let’s look at some major insurance categories to see where cost-cutting might be possible.
Return Balance To Your Life
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
In order to return balance to your life, remove the excuses from your life.
Attitude is more important than intelligence. The reasons why you can do anything must replace the reasons why you can`t. Find ways to win not to lose. Winning attitude that were once very easy may become more difficult with age.
Looking at a 1031 Exchange
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Let’s look at 1031 tax deferred exchanges. Named after the IRS tax code that permits such transactions, 1031 exchanges allow investors to defer paying taxes on property they buy and sell as long as the transactions occur within a 180-day time span and the funds are placed with an exchange facilitator or accommodator. I cannot stress enough the importance of working with a ‘qualified’ qualified intermediary, or QI. While knowledge, experience and a certain level of coverage or fidelity coverage is significant, the financial backing of the company, strict adherence to financial reporting and disclosure requirements hold even more importance.
How to Become Wealthy
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Napoleon Hill, in his great book, Think & Grow Rich, describes the six steps to turn your “desires into gold.”
First: Determine exactly how much money you want to accumulate.
Second: Determine exactly what you will do to get this money.
Third: Establish the date by which you will do this.
Fourth: Create a definite plan to accumulate this money.
Fifth: Write out a clear, concise goal statement.
Sixth: Keep your goal statement at the top of your mind.
Mel feller looks at how real estate agents should treat their clientsMel Feller
Mel Feller Looks at How Real Estate Agents Should Treat Their Clients
Please note that this article comes from the heart. It is heartfelt because I had been a top producing real estate agent for twenty years. I know what it takes to keep buyers and sellers happy and still as a real estate investor, I handle a lot of my buying and selling myself even though I do not have a real estate license today. I am deeply involved in training several high producing real estate agents today. So my knowledge of the real estate field spans over 45 years. No matter who your customer is, in any business, they turn into repeat customers down the road or not, depending on the way you choose to treat them!
Real Estate Agents who treat buyers with disdain would do well to remember that those buyers would become sellers one day. In addition, they will remember those agents who treated them well when they were initially looking to purchase. If you happen to be the Buyer’s Agent always, treat them with the highest respect, just the way you would like to be treated. I can promise you that no real estate agent will admit to treating people badly, but I do see and hear about it all the time.
Mel feller asks if you are in the wrong careerMel Feller
Mel Feller Asks if you are in the Wrong Career
” Passion for your work, a pervasive commitment to quality, and relentless attention to details are essential markers of excellence. Quality work and an appreciation for the importance of details benefit not just the clients a business serves; these attitudes and habits also bring joy and peace of mind to the person who delivers the work. To know how to do something exceptionally well is to enjoy it. “Everything Counts: 52 Remarkable Ways to Inspire Excellence and Drive Results by Gary Ryan Blair
Sales can be a tough career.
We face rejection daily, doing most of our presenting in unfamiliar territory. We know that we are only as good as our last order, meaning that if we don’t sell, we don’t eat. In addition, like every other ‘civilian’ we have bills to pay. On days without results most days for many, it can be extremely stressful.
Mel feller looks at building a winning teamMel Feller
The document discusses building a winning real estate team. It notes that while agency leaders may have been good salespeople, their focus should shift to finding and developing new people. Making a few sales oneself each month limits growth, but training salespeople can earn the agency much more over time. The key is for leaders to understand their strengths and weaknesses, and build a team that complements them.
Mel feller wants you to become a great real estate salespersonMel Feller
Mel Feller is a business coach who helps individuals transition from full-time employment to entrepreneurship. He provides advice on how to become a great real estate salesperson by first thinking about what success means and setting goals. Feller advises planning small, achievable successes over weeks and months toward larger goals. He suggests contacting his company, Coaching for Success360, for help in figuring out what it takes to be a great salesperson.
Mel feller gives you a home loan glossaryMel Feller
Mel Feller Gives You a Home Loan Glossary
Home Loan Glossary
Adjustable-rate loans, also known as variable-rate loans, usually offer a lower initial interest rate than fixed-rate loans. The interest rate fluctuates over the life of the loan based on market conditions, but the loan agreement generally sets maximum and minimum rates. When interest rates rise, generally so do your loan payments; and when interest rates fall, your monthly payments may be lowered.
Mel Feller and Why I am a business and Executive Coach
I started coaching in the early eighties. It was during that time that I began working with Carleton Sheets, author of the bestselling Real Estate Courses No Money Down Real Estate and founder of one of the longest coaching programs in history.
Carleton’s approach was not teaching or therapy. It was a broadly applicable system for helping individuals “create real estate wealth.” Based on recognizing deep patterns that prevent long-term success, and skills for creating new patterns that produce “results that truly matter,” Carleton’s techniques helped me successfully coach clients as diverse as single mom’s on welfare to aspiring professionals, entrepreneurs and Fortune 500 Executives.
Mel Feller Discusses PR Techniques
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.
Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it. Generating free or inexpensive publicity through press releases and media relations is not as commonplace, so it offers a much more uncluttered arena for gaining visibility and name recognition. The 'cost of admission' consists of a newsworthy story and a little insight into how the process works.
Mel feller looks at the art of financial and personal successMel Feller
Mel Feller Looks at the Art of Financial and Personal Success
The amazing paradox of success is that everybody knows the ‘secret’ of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. It is no mystery that if you identify a goal, write down a plan for reaching it, and follow that plan with persistence, determination, and focus, you stand a good chance of realizing your dream or, at the very least; creating an outcome that puts you in a much better place than you were before making the attempt.
Mel Feller Examines Niche Marketing Power
The key to attracting new customers to your business, whether online or off lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.
Mel feller looks at ideas for greater marketing and advertising successMel Feller
This document summarizes Mel Feller's ideas for greater marketing and advertising success. It discusses how marketing and advertising can either help or hurt a business depending on how it is implemented. It provides tips to avoid common mistakes like not targeting the right audience, spending too much too soon, getting lost among other ads, and not taking advantage of free publicity. The document emphasizes focusing advertising on customer benefits and needs, developing expertise in marketing, continually expanding networks, and having an online presence.
Mel feller gives tips for first time home buyersMel Feller
Mel Feller Gives Tips for First Time Home Buyers
If you are a first time homebuyer, the home buying process may seem tedious and lengthy, but there is a way to manage it to ensure that you will be able to buy your dream home without headaches or regrets when you make your final purchase. There are some steps that you can take to ensure that your home purchase is the right one for you, and that you have scouted around for a sufficient amount of real estate property to choose from.
Mel feller looks at frequently asked payday loan questionsMel Feller
Mel Feller Looks at Frequently Asked Payday Loan Questions
What does it mean to renew or roll over a payday loan?
Generally, it means you pay a fee to delay paying back the loan. This fee does not reduce the amount you owe. If you roll over the loan multiple times, it is possible to pay several hundred dollars in fees and still owe the amount you borrowed. For example, if you roll over a $300 loan with a $45 fee three times before fully repaying the loan, you will pay four $45 fees, or $180, and you will still owe the $300. Therefore, in that example, you would pay back a total of $480. Some payday lenders give borrowers the option to roll over their loans if they cannot afford to make the payment when it’s due.
Mel feller gives you a checklist for payday loansMel Feller
Mel Feller gives you a Checklist for Payday Loans
Although a payday loan may be a convenient short-term solution, it is inappropriate for long-term cash needs.
* Consider Alternative Solutions - Ask about delaying or making payment arrangements on your non-interest bills like telephone and utility bills. Talk to a friend or family member about borrowing money. Ask your employer for an advance on your paycheck.
Mel feller looks at creating a more profitable businessMel Feller
Mel Feller Looks at Creating a More Profitable Business
Making a profit is the most important - some might say the only - objective of a business. Profit measures success. It can be defined simply: Revenues - Expenses = Profit. Therefore, to increase profits you must raise revenues, lower expenses, or both. To make improvements you must know what is really going on financially at all times. You have to watch every financial event without any kind of optimistic filter.
This article is a series of questions with comments to help you analyze your profits, their sufficiency and trend, the contribution of each of your product lines or services to them, and to help you determine if you have the kind of record system you need. The questions and comments are not meant to be definitive presentations on the subjects.
Mel Feller and Coaching For Success 360 – Coaching – Consultant - Training
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Coaching For Success 360 is a full service management, coaching and consulting firm specializing in all and every type of business coaching, training, and development. Experienced coaches and consultants provide solutions to tough business problems and the leadership needed to significantly enhance a company´s performance and productivity. Our specialties and offered programs are in the area of executive coaching, business development, and team building involving all sizes of businesses including real estate.
Coaching For Success 360 and Mel Feller have found that the standard cookie cutter training and development does not adequately address the needs of team and leadership development. Their established programs incorporating personal assessments, sound methodology, and hard questioning accelerates development, and ensures growth.
Build a Successful Financial Plan
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Financial planning is defining your goals in life and realizing that the only way to provide for them is through disciplined spending, regular saving, and wise investing. It isn’t a blueprint for life that once drawn never changes. It is flexible and adaptable to your changing needs. Moreover, best of all, you can accomplish it at any income level.
A sound financial plan includes both short- and long-term goals. It starts with the realization that, in the early and even middle years of life, you must develop the habit of saving. Only by living below your means can you build a fortress of savings to pay for the important things that lie ahead.
Successfully Reducing Insurance Costs
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Have you looked at your insurance costs lately? Chances are, your costs have gone up even if your coverage has remained the same. Insurance inflation is a hidden danger because you do not always pay those bills every month or pay them directly. In addition, when they do rise, there seems to be no practical way to control them. Let’s look at some major insurance categories to see where cost-cutting might be possible.
Return Balance To Your Life
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
In order to return balance to your life, remove the excuses from your life.
Attitude is more important than intelligence. The reasons why you can do anything must replace the reasons why you can`t. Find ways to win not to lose. Winning attitude that were once very easy may become more difficult with age.
Looking at a 1031 Exchange
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Let’s look at 1031 tax deferred exchanges. Named after the IRS tax code that permits such transactions, 1031 exchanges allow investors to defer paying taxes on property they buy and sell as long as the transactions occur within a 180-day time span and the funds are placed with an exchange facilitator or accommodator. I cannot stress enough the importance of working with a ‘qualified’ qualified intermediary, or QI. While knowledge, experience and a certain level of coverage or fidelity coverage is significant, the financial backing of the company, strict adherence to financial reporting and disclosure requirements hold even more importance.
How to Become Wealthy
By Mel Feller, MPA, MHR
Mel Feller Seminars, Coaching For Success 360 Inc. /Mel Feller Coaching
Napoleon Hill, in his great book, Think & Grow Rich, describes the six steps to turn your “desires into gold.”
First: Determine exactly how much money you want to accumulate.
Second: Determine exactly what you will do to get this money.
Third: Establish the date by which you will do this.
Fourth: Create a definite plan to accumulate this money.
Fifth: Write out a clear, concise goal statement.
Sixth: Keep your goal statement at the top of your mind.
Mel feller looks at how real estate agents should treat their clientsMel Feller
Mel Feller Looks at How Real Estate Agents Should Treat Their Clients
Please note that this article comes from the heart. It is heartfelt because I had been a top producing real estate agent for twenty years. I know what it takes to keep buyers and sellers happy and still as a real estate investor, I handle a lot of my buying and selling myself even though I do not have a real estate license today. I am deeply involved in training several high producing real estate agents today. So my knowledge of the real estate field spans over 45 years. No matter who your customer is, in any business, they turn into repeat customers down the road or not, depending on the way you choose to treat them!
Real Estate Agents who treat buyers with disdain would do well to remember that those buyers would become sellers one day. In addition, they will remember those agents who treated them well when they were initially looking to purchase. If you happen to be the Buyer’s Agent always, treat them with the highest respect, just the way you would like to be treated. I can promise you that no real estate agent will admit to treating people badly, but I do see and hear about it all the time.
Mel feller asks if you are in the wrong careerMel Feller
Mel Feller Asks if you are in the Wrong Career
” Passion for your work, a pervasive commitment to quality, and relentless attention to details are essential markers of excellence. Quality work and an appreciation for the importance of details benefit not just the clients a business serves; these attitudes and habits also bring joy and peace of mind to the person who delivers the work. To know how to do something exceptionally well is to enjoy it. “Everything Counts: 52 Remarkable Ways to Inspire Excellence and Drive Results by Gary Ryan Blair
Sales can be a tough career.
We face rejection daily, doing most of our presenting in unfamiliar territory. We know that we are only as good as our last order, meaning that if we don’t sell, we don’t eat. In addition, like every other ‘civilian’ we have bills to pay. On days without results most days for many, it can be extremely stressful.
Mel feller looks at building a winning teamMel Feller
The document discusses building a winning real estate team. It notes that while agency leaders may have been good salespeople, their focus should shift to finding and developing new people. Making a few sales oneself each month limits growth, but training salespeople can earn the agency much more over time. The key is for leaders to understand their strengths and weaknesses, and build a team that complements them.
Mel feller wants you to become a great real estate salespersonMel Feller
Mel Feller is a business coach who helps individuals transition from full-time employment to entrepreneurship. He provides advice on how to become a great real estate salesperson by first thinking about what success means and setting goals. Feller advises planning small, achievable successes over weeks and months toward larger goals. He suggests contacting his company, Coaching for Success360, for help in figuring out what it takes to be a great salesperson.
Mel feller gives you a home loan glossaryMel Feller
Mel Feller Gives You a Home Loan Glossary
Home Loan Glossary
Adjustable-rate loans, also known as variable-rate loans, usually offer a lower initial interest rate than fixed-rate loans. The interest rate fluctuates over the life of the loan based on market conditions, but the loan agreement generally sets maximum and minimum rates. When interest rates rise, generally so do your loan payments; and when interest rates fall, your monthly payments may be lowered.
Mel Feller and Why I am a business and Executive Coach
I started coaching in the early eighties. It was during that time that I began working with Carleton Sheets, author of the bestselling Real Estate Courses No Money Down Real Estate and founder of one of the longest coaching programs in history.
Carleton’s approach was not teaching or therapy. It was a broadly applicable system for helping individuals “create real estate wealth.” Based on recognizing deep patterns that prevent long-term success, and skills for creating new patterns that produce “results that truly matter,” Carleton’s techniques helped me successfully coach clients as diverse as single mom’s on welfare to aspiring professionals, entrepreneurs and Fortune 500 Executives.
Mel Feller Discusses PR Techniques
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.
Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it. Generating free or inexpensive publicity through press releases and media relations is not as commonplace, so it offers a much more uncluttered arena for gaining visibility and name recognition. The 'cost of admission' consists of a newsworthy story and a little insight into how the process works.
Mel feller looks at the art of financial and personal successMel Feller
Mel Feller Looks at the Art of Financial and Personal Success
The amazing paradox of success is that everybody knows the ‘secret’ of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. It is no mystery that if you identify a goal, write down a plan for reaching it, and follow that plan with persistence, determination, and focus, you stand a good chance of realizing your dream or, at the very least; creating an outcome that puts you in a much better place than you were before making the attempt.
Mel Feller Examines Niche Marketing Power
The key to attracting new customers to your business, whether online or off lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.
Mel feller looks at ideas for greater marketing and advertising successMel Feller
This document summarizes Mel Feller's ideas for greater marketing and advertising success. It discusses how marketing and advertising can either help or hurt a business depending on how it is implemented. It provides tips to avoid common mistakes like not targeting the right audience, spending too much too soon, getting lost among other ads, and not taking advantage of free publicity. The document emphasizes focusing advertising on customer benefits and needs, developing expertise in marketing, continually expanding networks, and having an online presence.
Mel feller gives tips for first time home buyersMel Feller
Mel Feller Gives Tips for First Time Home Buyers
If you are a first time homebuyer, the home buying process may seem tedious and lengthy, but there is a way to manage it to ensure that you will be able to buy your dream home without headaches or regrets when you make your final purchase. There are some steps that you can take to ensure that your home purchase is the right one for you, and that you have scouted around for a sufficient amount of real estate property to choose from.
Mel feller looks at frequently asked payday loan questionsMel Feller
Mel Feller Looks at Frequently Asked Payday Loan Questions
What does it mean to renew or roll over a payday loan?
Generally, it means you pay a fee to delay paying back the loan. This fee does not reduce the amount you owe. If you roll over the loan multiple times, it is possible to pay several hundred dollars in fees and still owe the amount you borrowed. For example, if you roll over a $300 loan with a $45 fee three times before fully repaying the loan, you will pay four $45 fees, or $180, and you will still owe the $300. Therefore, in that example, you would pay back a total of $480. Some payday lenders give borrowers the option to roll over their loans if they cannot afford to make the payment when it’s due.
Mel feller gives you a checklist for payday loansMel Feller
Mel Feller gives you a Checklist for Payday Loans
Although a payday loan may be a convenient short-term solution, it is inappropriate for long-term cash needs.
* Consider Alternative Solutions - Ask about delaying or making payment arrangements on your non-interest bills like telephone and utility bills. Talk to a friend or family member about borrowing money. Ask your employer for an advance on your paycheck.
Mel feller looks at creating a more profitable businessMel Feller
Mel Feller Looks at Creating a More Profitable Business
Making a profit is the most important - some might say the only - objective of a business. Profit measures success. It can be defined simply: Revenues - Expenses = Profit. Therefore, to increase profits you must raise revenues, lower expenses, or both. To make improvements you must know what is really going on financially at all times. You have to watch every financial event without any kind of optimistic filter.
This article is a series of questions with comments to help you analyze your profits, their sufficiency and trend, the contribution of each of your product lines or services to them, and to help you determine if you have the kind of record system you need. The questions and comments are not meant to be definitive presentations on the subjects.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Mel feller mpa, mhr, shows you how to write a sample retail store business plan
1. Mel Feller MPA, MHR, Shows You How to Write a Sample Retail Store Business Plan
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel
Feller MPA, MHR, Coaching. Mel Feller is a Texas – Utah Innovator and Business Leader. Mel
Feller currently maintains offices in Texas and in Utah. Currently an MBA Candidate.
Are you about starting a retail/consignment shop? Okay, so I have considered all the
requirements for starting a consignment shop. I also took it further by analyzing and drafting a
sample retail/consignment shop marketing plan template backed up by actionable
entrepreneurial marketing ideas for retail/consignment shops.
Why Start a Consignment Shop?
A Retail/Consignment Shop is a name given to a business where fairly used or second-hand goods
are sold. A consignment shop is a business you can start with little or no money because you just
needs goods from individuals who do not need them and then sell to people that need them at
giveaway price.
Just as we already know, used products are highly
affordable and far cheaper than brand new items,
which is why the consignment sector of the retail
industry will continue to flourish. It is also important
to note that the consignment sector is not capital
intensive. Thus, business is a business you can do from
the comfort of your home and earn a substantial
income.
Starting a consignment shop just is not an easy task.
You need to understand the basic skills needed to operate a retail business. You need to have
good communication skills and good human approach. You need to be able to understand and
serve your customers very well.
You also need to write down your business plan to serve as not just a document but a plan that
guides your business. You need to be focused and zealous to be able to survive in this business.
Here is a sample plan for your use:
A Sample Consignment Shop Business Plan Template
Business Overview
Mel Feller MPA, MHR, Shows You How to Write a
Retail Store Business Plan.
2. The retail/consignment sector of the retail industry has been able to capitalize on the recession,
but its performance has suffered with the recovering economy. In addition, the rising
unemployment rates have instigated or cause a drastic decreasing in per capita disposable
income levels, moving consumers to reduce their discretionary spending.
It also moved many consumers who customarily shopped at department stores to turn towards
the sector to buy cheaper used goods instead of new products. Nevertheless, it has been
estimated that that the sector revenue will fall alongside general macroeconomic improvements.
Within the next five years, the sector revenue is expected to increase at a slower pace than the
previous five-year period, largely because of rising disposable income and competition levels. The
consignment shop sector is believed to be in the mature stage of its economic life cycle. Industry
value added (IVA), which calculates an industry’s contribution to the overall economy, is expected
to rise at an annualized rate of 2.6% during the 10 years to 2029.
The demand in this sector is driven by Demographics, consumer income, and consumer tastes.
The success of individual companies rests on efficient procurement and effective merchandising.
Bigger businesses in the sector have advantages due to large marketing and finance, but little
businesses can compete effectively by giving specialty products, serving a local market, or
providing superior customer service. The US industry is fragmented: the 50 largest US companies
account for about 30% of sales.
Consignment Shop Business Plan – Executive Summary
Soccer Shops is a new sports consignment business in Honolulu, Hawaii. This business was
founded and will be managed by Richard Craig, a retired footballer and presently the attacking
coach with FC Hawaii. Just as you might have guessed, Richard is a well-exposed footballer and an
expert in the sports business. He understands the industry and best way to approach situations.
We at Soccer shops hope to capitalize on the vast opportunity and expertise of Richard Craig to
dominate the market, which may include selection of used goods not replicated in the city,
superior customer service, and reasonable prices.
We have been able to secure a suitable location that offers very good foot traffic, easy
accessibility, and good road networking. We hope to work very hard to establish a business that
will be the leading figure in the industry and satisfying our customers need and demands.
3. Our Objective at Soccer ship is to establish a retail store whose primary goal is to surpass
customer’s expectations, establish a business that will increase the number of clients served by at
least 20% per year through superior performance and selection and to reduce drastically its
dependence on non-renewable resources using reused goods.
Our Products and Services
The fact that starting a consignment business can be very simple needs little or no up capital,
requires no technical skills and it is a profitable venture makes it one of the businesses that a lot
of people would want to start hence the high level of competition in the industry.
This is exactly why we at Soccer shop are very careful and zealous, so as not to start losing even
before we open our doors. We hope to sell a vast range of sports and outdoors gears. We hope to
add more items as we grow.
Fleece outerwear.
Rain gear, waterproof as well as coated nylon.
Thermal underwear.
Synthetic clothing for sports or travel
Sleeping bags.
Boots
Jerseys
Sleeping pads
Duffel bags
Roof racks
Cookware and stoves, and much more
Our Vision Statement
Our vision at Soccer shop is to build a standard one-stop consignment shop in Honolulu, Hawaii –
a business that will serve the needs of the people of Hawaii and surrounding states.
Our Mission Statement
Our mission at Soccer ship is to give our customers quality sports and outdoor clothing and gear
at affordable prices and rates. Our mindset is set to attract and retain our customers. We hope to
stand by our vision and goals, and provide services that will surpass that of our competitors.
Our Business Structure
Soccer Shop just like we already said is a sports consignment shop owned and managed by Mel
4. Feller. Mel Feller obtained business degree from the prestigious University of Hawaii. Mel Feller is
also a retired seasoned footballer. He started his football career with Honolulu galaxy football
club before moving to Nottingham forest in England. He played in many A-list clubs, which
includes Portsmouth, Arsenal FC, Valencia FC in Spain, Lyon on France, before retiring in D. C
United.
After a successful career that saw him win many trophies, he became a strong figure in the Hawaii
football world. His presently the Attacking coach of FC Hawaii. His well known for his help in
brings the football gears giants Adidas to Hawaii. His also a sports analyst and grew up managing
his mum’s retail store. All these enormous experiences and many more not mentioned have
instigated Mel Feller to believe he has the skills to manage and run Soccer Shop. We believe in his
passion for success and his zeal to make Hawaii better and comfortable for its citizens.
We at Soccer shop are also interested in hiring individuals who are as experienced as Mel Feller is
to help us run our business. We hope to train them before bringing them into the business. We
hope to train them on good customer approach, good communication skills and awesome
customer service culture. We hope to start Soccer Shop with the following portfolios:
Chief Executive Officer (Owner)
Store Manager
Merchandize Manager
Sales and Marketing Manager
Information Technologist
Accountants / Cashiers
Cleaners
Roles and Responsibilities
Chief Executive Officer – CEO
In charge of providing direction for the business
Creates, communicates, and implements the organization’s vision, mission, and overall direction –
i.e. leading the development and implementation of the overall organization’s strategy.
In charge of fixing prices and signing business deals
In charge of recruitment
In charge of payment of salaries
In charge of signing checks and documents on behalf of the company
Evaluates the success of the organization
Store Manager
In charge of managing the daily activities in the ship
Ensures that the store facility is in tip top shape and conducive enough to welcome customers
Interfaces with third – party providers (vendors)
Controls the sales floor inventory
5. Ensures that goods and products are properly arranged
Supervises the entire sales staff and workforce
Any other duty as assigned by the CEO
Merchandise Manager
Takes care of vendor relations, market visits, and the ongoing education and development of the
organizations’ buying teams
Helps to ensure consistent quality of goods and products on our rack
In charge of the purchase of goods and products for the organizations
In charge of planning sales, monitoring inventory, selecting the merchandise, and writing and
pricing orders to vendors
Ensures that the organization operates within stipulated budget.
Sales and Marketing Manager
Takes care of external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
Models demographic information and analyses the volumes of transactional data generated by
customer purchases
Information Technologist
Takes care of the organization website
Handles ecommerce aspect of the business
In charge of installing and maintenance of computer software and hardware for the organization
Manage logistics and supply chain software, Web servers, e-commerce software and POS (point
of sale) systems
Takes care of the organization’s CCTV
Handles any other technological and IT related duties.
Accountant / Cashier
Receives payments on behalf of the organization
Issues receipt to customers
Prepares financial report at the end of every working week
Handles all financial transaction on behalf of the company
Interfaces with our bankers
In charge of payment of tax, levies and utility bills
Any other duty as assigned by the CEO / store manager
Cleaners
6. In charge of cleaning the store facility at all times
Ensures that toiletries and supplies don’t run out of stock
Cleans both the interior and exterior of the store facility
Any other duty as assigned by the restaurant manager,
Consignment Shop Business Plan – SWOT Analysis
Our business plan we believe is not an ordinary document written to be kept in a drawer, but a
plan that will tell us what to do and how to manage our business. This is the reason why we were
very careful to conduct a SWOT Analysis. We at Soccer shop are very much aware of the large
quantity of retail stores in Honolulu even in the same location as us.
This is also the reason why we are leaving no stone unturned to make sure that we establish a
business that will take over the Industry. We know that if a proper SWOT analysis is conducted for
our business, we will be able to position our business to maximize our strength, leverage on the
opportunities that will be available to us, mitigate our risks and be welled equipped to confront
our threats.
Our SWOT Analysis was conducted by Feller Business Consulting. This firm is known to be the
leading figure in business improvement and consulting. They did their job judiciously and they
worked with the available workforce we have at Soccer shop, before coming up with the SWOT
Analysis that is summarized below;
Strength
According to our SWOT Analysis, our strength rests on our business location, our experienced
workforce, and our standard business model. Our SWOT Analysis went the extra mile to discuss
the possible competition we will be facing but noted that with our strength, we are heading for
success without any barriers or whatsoever.
Weakness
Our SWOT Analysis was quick to notice that our major weakness of the fact that we are a new
consignment shop in the city of Honolulu, and it will take time for people to know what we offer
and where we offer them. However, we have designed our publicity and advertising strategies to
be able to settle this problem finally.
Opportunities
With the recovery of the economy from recession, people are trying to manage their funds. They
believe that the economy might still decline and it is best if they plan the future by cutting down
7. their expenses. Our SWOT Analysis noted that the feeling to cut down expenses would keep
growing the consignment shop sector. We believe that the opportunities available to us are
enormous and we hope to take it within the proximity of the law of the United States.
Threat
Our SWOT Analysis also noted that our major threat would be the time it will take us to gather
the exact workforce that we need to run Soccer Shop. It is believed that good hands are scarce on
the market, but we believe that Mel Feller being a leader in the industry can be able to help sort
out this issues and also instigate a proper marketing plan that will push Soccer Shop forward.
Consignment Shop Business Plan – MARKET ANALYSIS
Market Trend
It has been estimated that the retail sporting goods industry will rise with a cost of doing business
of 3.4% over 2019-2029. It is believed that the main instigators of this growth in the retail
sporting goods industry are increase in disposable income, governments promoting sports
activities and encouraging sports participation, rising number of health-conscious people.
A rise we believe will encourage individuals to participate or choose more games or sports. And it
is expected that many retailers will make use of the social network to engage users and influence
their merchandising decisions this year, but businesses are expected to go beyond that and use
social not just to showcase products, but to actually sell them.
It is also expected that retailers will adopt marketing plan with tech innovations to decide how
they can use them to aid the shopping experience. Innovation in this industry is expected to come
from the technology part of the world. Cloud-based point of sale systems has proven that they
can push old payment options out of the market with their performance, functionality, and looks.
In addition, we believe that many retailers will recognize this and make the switch. Estimates and
research has proven that about seven percent of consumers currently own wearable gadgets such
as smart watches, glasses, and fitness monitors. However, that figure is expected to triple in
2021.
This will move companies to become innovative on how to satisfy the urge of the world. The
prices of these goods are also expected to be on the increase and not everyone can afford it,
which in turn is an opportunity for us at Soccer shop.
Our Target Market
8. We will target and reach the people we know will benefit more when they use our brands. It is
very important to note that the market for sports and outdoor clothing and gear consignment
shop in Honolulu is wide open and ready for the taking. Honolulu Hawaii is the best community to
push Soccer shop forward because it is the hub of sports activities.
From our extensive research, we have also found out there is no other consignment shop that
offers the same products we hope to offer in Honolulu Hawaii. For this reason, we believe we can
take over the industry and create a landmark that cannot be tampered with.
We at Soccer shop hope to target individuals that need sports and outdoor clothing and gear but
cannot afford it due to financial constraints. It is an established fact that most sports and outdoor
enthusiasts do not have unlimited financial resources but they value quality of life, and one part
of their daily activities is free time in the outdoors.
Spending a substantial amount of time in the outdoors precludes being at the office making
money concurrently. We believe this is even more common with the people living in Honolulu.
People choose to settle in Honolulu and Hawaii entirely because of its serene environment and
mountainous nature.
We believe that with a great population of sports and outdoor enthusiasts, particularly those who
are willing to give up their financial gains for quality of life, we at Soccer shop have a large
population base to offer our products and services. The presence of Honolulu galaxy football club,
FC Hawaii, University of Hawaii, Honolulu city football club, Hawaii Youth Soccer Association
clubs, and Hawaii Harlequins Rugby Football Club will serve as bonus to us.
Our Competitive Advantage
It is important to note that Honolulu has no sports and outdoor consignment shop, but there are
two competitors in the whole of Hawaii that offer the same services like Soccer Shop; although
one is a consignment shop and the other is a normal sports retailer. Though they are miles away
and in different smaller towns, we see them as competitors we need to take seriously.
Our main competition in Honolulu is the retail shops where individuals can buy brand new sports
and outdoor clothing and gears. Another competition we are very aware of is the thrift stores
that sell used clothing and equipment in Honolulu. These shops are very few in Honolulu, but we
are considering every possible point in other not to make mistakes.
We at Soccer shop are very sure that our choice of used sports and outdoor clothing and gear
cannot be replicated in the city. We know there are many sports retailers in Honolulu, but none
9. of them sells used sports and outdoor items. We at Soccer shop hope to offer superior,
personalized customer service. Soccer shop is a used sports item shop but we intend to run it as a
shop that offers brand new merchandise.
Even consignment shop retailers have expectations of high service. We are prepared to treat our
prospective customers with very personalized service. We hope to create a standard database of
our customers and purchasing history so when they enter the store the sales person will have
very personal information about the customer. This we believe will make them feel special and
inculcated into our business stream.
Consignment Shop Business Plan – SALES AND MARKETING STRATEGY
Marketing and Sales strategy
We will voraciously do marketing from the outset. We believe in the massive result that a diligent
marketing drive can bring about and that is why we want to work our best. We at Soccer shop
understand that managing a business requires that you to be sharp and focused when it comes to
marketing your goods or services. We hope to start promoting Soccer shop even before we open
our doors for business; we hope to move individuals to bring their used goods to us for
remodeling and selling.
We understand that having a vast range of inventory is very important in the industry and this can
be achieved very well through a two-prong approach. Our first advertisements at Soccer shop will
be to announce our shop in local sports magazines/journals and requesting people to bring in
their extra clothing and gear to sell.
The second phase of our advertising will be to contact sports manufacturers, retail outlets, and
manufacturer representatives and alerting them to the option of selling their excess products at
Soccer shop. Below are marketing strategies we hope to use at Soccer Shop;
We hope to use Direct Marketing
We will also Sponsor TV and Radio Programs
We also plan to erect our Billboards in Strategic locations around Honolulu
We plan to make use of sales Agents and sales reps
We hope to leverage online Marketing (via your official website, social media platforms and blog
et al
We will also use Referral Marketing to our advantage
We will also engage in road show within the community where your consignment store is located.
Then we will list your business in local directory / yellow pages
Consignment Shop Business Plan – Publicity and Advertising strategies
No business does well without marketing and advertising. We know this and that is why we will
10. leave no stone unturned in seeing to it that we get our products and services to be in the faces of
our customers. We at Soccer shop understand how competitive the global consignment shop
industry is, which is why we have devised ways to neatly used items at giveaway prices or
remodel the once we get.
A Consignment shop just like any other business in the retailing industry needs constant
promotion to get people to buy into the brand and we at Soccer shop are very ready to make
people know that we exist. We hope to make use of the following strategies to promote Soccer
shop:
Place adverts on national TV stations, Radio Stations and Newspapers / Magazines
Run our own special TV program
Sponsor relevant community programs
Leverage the internet and social media platforms like; Instagram, Facebook, YouTube, Twitter et
al
Install our Bill Boards on strategic locations
Engage in road show from time to time
Distribute our fliers and handbills to targeted areas from time to time
Send out introductory letters to households in and around our location
Encourage the use of word of mouth especially from loyal customers
Ensure that all our vehicles are branded with our company’s logo
Ensure that all our employees wear our branded shirts during work hours
Sources of Income
There a whole lot of areas we are looking at making money from, this is since we are not a charity
organization. Soccer Shop will be formed as a corporation in Hawaii, with our shop and
warehouse in Honolulu. Soccer shop was formed as a consignment shops that sales sports and
outdoor clothing and gears to the people of Hawaii.
We believe that our business model is well organized to bring us incomes that will help us run the
business successfully without hindrance. We hope to offer the following services to gain
substantial income:
Fleece outerwear.
Rain gear, waterproof as well as coated nylon.
Thermal underwear.
Synthetic clothing for sports or travel
Boots
Jerseys
Sleeping bags
Sleeping pads
Duffel bags
Roof racks
11. Cookware and stoves, and much more.
Sales Forecast
We at Soccer shop hope to use the first month to get the store prepared for business and within
this period, we do not hope to take part in any sales activity. We hope to prepare our store,
display counters that will be set up, as will all of the racks. During that period, our dressing rooms
will then be built. We hope to open our shop officially during our second month but we
acknowledge that business will be slow.
We hope to build up inventory during the second month. We also hope to achieve this through
advertising in the many different local outdoor magazines/ journals, as well as advertising at the
University of Hawaii generally, as well as in all sports club and facility. From our fourth month, we
believe that our sales will be steady and rising. Listed below is an accurate sales forecast for
Soccer shop:
First Year-: $900,000
Second Year-: $1,600,000
Third Year-: $2, 500, 000
Our Pricing Strategy
We at Soccer Shop understand how important pricing can be to a business especially in the retail
industry. We also understand that the success we hope to achieve in terms of pricing rests on our
bargaining power. Which is why our merchandise Manager will have to come together with the
Chief Executive Officer to ascertain the price of our goods, and the price of the inventories we
purchase.
We also plan to include all of our expenses in our pricing in other maximize profits that will helps
manage our business successfully.
We at Soccer shop plan to keep our prices below the average market price for all of our
customers by keeping our overhead low and by collecting payment in advance from individuals
who would want to book a product. We also hope to offer special discounted rates to all our
customers at regular intervals to attract them to our business.
Payment Options
We at Soccer shop are very much aware that the payment options we provide will serves as a
factor that brings our business closer to the heart of the people, and we are very much prepared
to make use of that extensively. We will be bringing payment options that are unique and will
make the payment for the service we offer very easy for our customers.
12. We also hope to provide these services by collaborating with a renowned bank in the country.
Our bank account numbers will be made available on our website and promotional materials so
that it will be easier for clients to make payments when necessary.
Payment by via bank transfer
Payment by POS
Payment via online bank transfer
Payment via check
Payment via bank draft
Payment via mobile money
Payment with cash
Consignment Shop Business Plan – Financial Projection and Costing
We will do well to count our chickens even before they are hatch. This we know will enable us
work hard at achieving our goals and dreams. It is a well-noted fact that starting a consignment
shop is not an easy task and can be dictated by many facts.
Factors like the location you intend starting the business, the type of second hand goods you
want to retail, the size of the consignment shop you want to open, and of course the state of the
economy as at when you intend starting the business. Starting a consignment shop requires little
or no capital.
Soccer Shop will be the forerunner of the industry, which is why we are very careful to note all
important facts. We hope to spend our startup capital in the following way:
Office equipment and furniture – $18,000
Cost for store equipment (cash register, security, ventilation, signage) – $19,000
The cost for Start-up inventory – $250,000
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $49,000
Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
Cost for Shop remodeling – $5,000.
Cost for payment of rent for a shop for 12 month at $1.76 per square feet in the total amount of –
$52,800.
Insurance (general liability, workers’ compensation and property casualty) coverage at a total
premium – $30,000
Cost for hiring Business consultant – $2,500
Marketing promotion and grand opening expenses – $94,000
Legal expenses for obtaining licenses and permits as well as the accounting services totaling –
$1,300.
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound
System, tables and chairs et al) – $4,000.
13. The cost of Launching a Website – $600
Additional Expenditure (Business cards, Signage et al): $5,000
From our Analysis above, we need $534,450 to start Soccer Shop. We are very much prepared to
organize and manage our business to maximize profits and become the lead figure in the
industry.
Generating Funding / Startup of Soccer shop
Starting up a business might be a challenge at first. This is why we have put plans in place on how
to make sure that the funds needed for this business is actually generated. Soccer shop is a
standard consignment shop that will sell only sports and outdoor clothing and gears.
This business was founded and will be managed by Mel Feller, a retired footballer and presently
the attacking coach with FC Hawaii. The business will be financed by Mel Feller and his immediate
family members. Which is why the generating of startup capital has been restricted to just Mel
Feller.
Mel Feller has been able to raise $600,000 from his own personal savings as a seasoned footballer
and many endorsements. Being the only one to raise the fund does not mean that soccer shop
will be managed like a bedroom business. Professionals will run the business and every decision
will be extensively discussed.
Consignment Shop Business Plan – Sustainability and Expansion Strategy
It is the wish of all businesses to soar and then break even. This is exactly part of our aim too.
That is why we want to strive to make sure this comes to a pass. Our sales strategy at Soccer shop
will rest on solid retailing techniques of proper display and proper lighting.
We plan to set up our store so that the floor space is divided up in thirds with the best sellers in
the most accessible front third, and then the next best sellers in the second third, and so on. We
believe this will help produce what we buttress at Soccer.
All of our products will be tagged with bar code price labels, which will provide inventory control
and stop the adjustment of the prices by bad customers. We also plan to be rotating our unsold
stock every 90 days. Which means that any item not sold within 90 days of purchase will be
returned to its owner.
We at Soccer shop hope to get our inventories from different sources. We hope to get our
inventory from individuals that believe that it is preferable to receive something for their goods
rather than packing them up to a thrift store. These individuals might want something new and
14. may decide to raise the fund by selling what they already have.
We also plan to get our inventory from manufacturers who might want to get rid of some of their
inventory, maybe because the products are outdated. We will also get our inventory from
manufacturers’ representatives that get a large number of samples from many different
manufacturers and tend to pass them out when they no longer need them.
Checklist/Milestone
Business Name Availability Check: Completed
Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of All form of Insurance for the Business: Completed
Conducting Feasibility Studies: Completed
Leasing, renovating and equipping our facility: Completed
Generating part of the start – up capital from the founder: Completed
Applications for Loan from our Bankers: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
Recruitment of employees: In Progress
Purchase of the Needed software applications, furniture, office equipment, electronic appliances
and facility facelift: In progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business (Business PR): In Progress
Health and Safety and Fire Safety Arrangement: In Progress
Establishing business relationship with banks, financial lending institutions, vendors and key
players in the industry: In Progress
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development
consultant and speaker, specializing in performance, productivity,
and profits. Mel is the President/Founder of Mel Feller Seminars
with Coaching For Success 360, Inc. and Mel Feller Coaching, a real
estate and business specific coaching company. His three books
for real estate professionals are systems on how to become an
exceptional sales performer. His four books in Business and
Government Grants are ways to leverage and increase your
business Success in both time and money! His book on Personal
Development “Lies that Will Sabotage Your Success”. Mel Feller is
Mel Feller, MPA, MHR