2. I’m an explorer…
I seek adventure,
indulge in the moment
and love to learn new ways.
3. I jump into moments
To surprise myself
Take measured risks
To create meaningful experiences
4. I open doors and walk
uninhibited into someone else’s
home…
to a world full of adventurous
opportunities…
to experience it as my own…
5. Traveling for me is not just about seeing new places
but immersing in cultural experiences
through the eyes of a native.
6. I’d rather seek advice about places to explore
from coffee shop owners, friendly passer-by’s or a local friend,
than check a travel log for popular tourist destinations.
7. My home is my pride…
It reflects my interests
It’s a place where I contemplate and create
It is not only confined to the physical space of my house
but extends to my neighborhood and beyond…
8. I enjoy meeting new people,
From different walks of life.
I cherish being their guide and sharing stories
about where I come from.
9. I open up my home to them because…
I want them to live and not only stay
and
understand what it is to be part of something bigger than what they know.
10. We trust and believe in the nomadic human experiences.
We transcend boundaries to make different parts of the world our home and
people open up their homes to make us feel part of theirs.
11. Whether you’re a traveller seeking a place for your upcoming journey or a home
dweller who is opening up your personal space to them.
Airbnb fosters this cultural journey by bringing you together from across the world,
to establish human bonds beyond the boundaries that divide the world today.
12. Why
How
What
Who
An online home-sharing rental marketplace.
To bring communities closer together.
Through an in-your budget experience to view
a destination through the eyes of a local.
Travel Culturists seeking unique experiences
while exploring new places.
And, Home Natives who seek to fill empty spaces.
13. Brand Ladder
Vision: Create a world where all 7 Billion people can belong anywhere
Mission: Change the way people travel by providing alternative ways
Positioning: Bringing communities closer together
Role: Be an Agent
Collaboration Trust Community Travel
Lens: Belonging Adventure Authenticity
