LETTERS TO THE EDITORor Asia there might be enormous po-.docx
HDW West Agenda 1.8
1. 8:00 Breakfast and Registration
8:55 Chairman’s OpeningRemarks – Dale Rogers, ProfessorLogisticsandSupplyChainManagement,
Arizona State University
INNOVATION
9:00 Keynote address: The New SilkRoad
Are today’sglobal trade barriers muchdifferentthanthose of the ancientSilkRoad?
Anyonline businesstodayisnow aninternational business,withthe potential toreach
customersaroundthe world.Butcreatinga localizedshoppingexperience forglobal
shoppersandbeingcompliantwithinternational trade lawsischallengingforbusinesses.
From currencyconversion,tocustomsregulations,andpaymentsfraud,merchantsneeda
guide tohelpnavigate today’sglobal trade environment,orthe New SilkRoad.
Jack Muhs,President&CEO, FedExTrade Networks
9:30 Keynote address:Drones, robots, what’s nextand how will this impact the deliveryworld?
Dronesinthe air– howfar is thisfrombecomingareality?
Droneson the ground – how doesitwork and whichretailerscantake advantage?
Automationandrobotsinfulfillment –aligningstrategicandexecutionbusinessmodelsto
become more efficient
Customerservice robots –how are the publicresponding?
Allan Martinson, COO, Starship Technologies
10:00 Openingof the Exhibitionarea, NetworkingBreak &
INTERNATIONAL
(Room 1)
Chairperson: Rhonda Moon, VP, Client
Solutions, Cagney Global
DOMESTIC
(Room 2)
GLOBALIZATION INVENTORY MANAGEMENT
2. 11:40 Case study: Global supplychain ecosystems
trends to be aware of
Supplychainvolatility –how to improve
forecastingdemand
Achievingtrulyglobal customerand
supplynetworks –usingregionally
configuredsupplychains
End to endsupplychaincost
optimization
Riskmanagement–ensuringriskis
managedat each node of the supply
chain
Disruptive technologyenablingglobal
supplychainmanagement
Nick Vyas, Executive Director, USCMarshall
Centerfor Global SupplyChain Management
Case Study: Configuringyoursupply chain for
inventoryscalabilityand flexibility
Controllinginvestment
Managing market& demandvolatility
Gettingoutin frontof tighteningcapacity
Pamela Keller, FormerSVPOperations,
Beachbody
12:05 Case study: How to deliverto your Brazilian
customer wheninfrastructure islacking
Price vs.speed:WhyBrazilian
consumersare willingtoacceptlonger
shippingtimesif it’sfree
Developingthe rightbalance between
Correios,courierandmotoboysforagile
shipping
Benefitsof auto-fillcustomsformanda
DDP model
GregDahlstrom, Directorof Global
Transportation,Bodybuilding.com
Case study: Decentralizedfulfillment- creating
regional distributioncenters with showrooms as
mini depots
Structural shiftsinsupplychainsare driving
highlevelsof demandforDCcapacity
Reducingmilesandcosts forincreasingspeed
to shelf
Pool-pointdistributionnetworks toreduce
brick-and-mortarcosts
How docustomersrespondtothese
showroom/depot hybrids?
Vince Atkin, Directorof Transportation,
Overstock.com
PACIFIC RIM SUBSCRIPTION MODELS
12:25 Case study: Leveraginglocal experience fora
global presence whenexpandingto China
Understandingthe customerandculture
alongwithcountry specificholidays(Singles
Day)
Paymentprocessing
Shippingdirect-to-consumervs.a
partnershipwithamarketplace
Scalingto addressthe demandfroma
growingmiddle classmarket
Panel:Subscriptionrevolution - what’s holdingit
back and how big a market share can they take?
A subscriptionforeverything –A lookinto
the array of productsoffered
From start to now – dealingwithexplosive
growthand demandonoperations
Perishables&packaging – time constraints
and reducingwaste
Sample enabledsales –how effectiveisthis
method?
3. Tony Glass,Director,International SupplyChain
Operations, UnderArmour
Fragmentedbusinessmodel–launchingon
demandservice toincrease growthand
capture the elusiveconsumer
Churn& retention –how to handle
cancellationissuesandchangingpoliciesin
the subscription
Moderator:
JeffBrady, Director of Transportation, Harry &
David
Panelists:
Ryan Weldon, Co-Founder&Directorof Member
Experience, Men’sStyle Lab
MegRoss, Founder, NookyBox
Pooja Agarwal, VP,Operations, BirchBox
Austin Heap, Co Founder& CEO, Potbox
12:50 eCommerce expansioninJapan: Cross-border
shippingvs local fulfillment
Personal importsvscommercial imports,
whatit means for products,whatit
meansforcustomers
Productregulations,customschallenges
and processes
Scalability,howmerchandising,and
catalog availabilitydependonfulfillment
strategy
ReidWegner, Merchant DevelopmentManager,
Rakuten
1:15 Networking Lunch
Chairperson: Reid Wegner, Merchant Development
Manager, Rakuten
International eCommerce Final Mile
2:45 Case study: The rise of eCommerce inAustralia
How social mediahasenablednew
Australianbusinessestostart, leverage
the iconicAussie lifestyle &immediately
gaina global audience/consumerbase
usingvideoandcontentmarketingto
provide animmersive customer
experience
Expectationsof Australianconsumers
and scalingtooffersame-daydeliveryin
majormetro cities
Changingtax lawsinAustraliasignaled
to come in July2017 to change the way
consumerpersonal productsare
importedandtaxedinAustralia
AlexanderBabich, Director,Kulani Kinis
Case study: DefiningWhite Glove Services –
Shouldthere be industry standards and
definitions
Are customersconfused –can we make it
easierandsimplertounderstand
Will the industrywanttoadopt standards
– whatare the positivesandnegatives
What if any shouldbe nextsteps
Larry Ellis,Director,Warehouse Services,
BuildDirect
4. Dani Atkins, Co-Founder,Kulani Kinis
3:10 Case study: UnderstandingRussianeCommerce
– how to effectivelysell andmarketto over80
millionpeople
Importingproductsvs.fulfillingin-
country.
Searchmarketing– understandinghow
consumersfindinformation,Yandexor
Google,PPC,SEO,language preferences.
Integratinglocalizedpaymentsystems
and workingwithpaymentprovidersin
Russia.Adaptingtoconsumerswho
preferCODin an online world.
Customerservice –translationsforchat
and email,aligningwithtime differences.
Maria Blacher, Head of CustomerService
GiftBasketsOverseas.com
Case study: Challengesofthe last mile delivery
in servinge-commerce business
Consumerconvenience andcost
reductionhave ledtothe emergence of
multiple deliverymodels.
Alternativestohome delivery:“clickand
collect”andsmart lockers
How the lastmile holdsthe keytothe
consumerexperience.
Arnaud Deshais, VP/Headof SupplyChain&
QualityAssurance, RedBubble
3:35 Networking Afternoon Break
Roundtables (In expo hall)
4:10 1. Cross Border Compliance:Adheringtolocal regulationsregardingexchange rates,taxes,
customsand shipping
Anthony Zanontian, Co-Founder,Anthony’sGoods
AlexAvakian, Co-Founder,Anthony’sGoods
JennyOh, SeniorDirectorof International, The RealReal
Rafael Alexandri,Vice Presidentof BusinessDevelopment,EstafetaUSA,Inc.
2. White Glove:Unpackingbestpracticesfora satisfiedcustomer
Omar Devlin, Headof SupplyChain& Logistics, Enjoy.com
Corey Harris, Directorof Operations,Ipsy
Dani Atkins, Co-Founder,Kulani Kinis
AlexanderBabich, Co-Founder,Kulani Kinis
3. Alternative DeliveryModels:Costreductionwithflexible shippingoptions suchasBOPIS,
curbside,lockers&more
Emily Fan, Headof Operations, MadisonReed
JoDean T. Gingerich, Vice President,SalesOperations,Oragami Owl
4. Expanding Final Mile:Reducingbulkshippingtostreamline deliveryandlowercosts
Mike Carlos, Manager,SupplyChainStrategy& Operations, BuildDirect
John Keleman, Vice President, PilotDelivers
Kristy MacDonald, Manager, Warehouse Services, BuildDirect
5. Regional carriers: Taking advantage of local resourcestokeepupwithglobal demand
5. Mark Magill,VPBusinessDevelopment, OnTrac
WalterRygiol, LogisticsManager,Houzz.com
Daniel Forte, SalesDirector, Nexmo
CONNECTED CUSTOMER
4:50 Keynote Address:Harnessing the potential of cloud communicationsin logistics& mCommerce
Currentstate of communicationinlogisticsishighlyfragmented - leadingtounsatisfied
customersandhighercoststo run business
Mobile isthe keyto stayingconnectedtoyourcustomersandmanagingyour supplychain
Mobile messagingandvoice APIscanbe usedto:
o Increase brandawarenessandcustomerloyalty
o Rollouteffectivemarketingcampaigns
o Communicate withnew orexistingcustomersinreal time,onaglobal scale
Charlotte Fors, Vice President, Nexmo
5:20 Keynote address: 2016 - The year of the connected customer revolution
Evolvinganddevelopingthe abilitytomaintainandfoster1-to-1customerrelationships
Real time,accurate product locationandavailability
Data miningforcustomerpreference onshippingcost/method
Snapchat,FacebookMessenger,SMS,Twitter,Instagramengagement
David Tull, CustomerEngagementManager, JackThreads
5:50 Chairman’s ClosingRemarks – Dale Rogers, ProfessorLogisticsandSupplyChainManagement,
Arizona State University
5:55 NetworkingDrinks Reception
8:00 Breakfast and Registration
8:55 Chairman’s OpeningRemarks – Dale Rogers, ProfessorLogisticsandSupplyChainManagement,
Arizona State University
TECHNOLOGY
6. 9:00 Keynote address: Changinglandscape of fulfillmentrequirementswith newtechnologyfor the
consumersconvenience
Goods-to-personautomationtoeffectivelyandefficientlymeetthe requirementof
fulfillment
Convenientdeliverywhile adheringtolegal requirementswhenshippingalcohol
Holdlocationsandtheirmaterial impact oncustomerhappiness,engagement,andlifetime
value
Partnershipsforlockerinstallationforthe outof reach consumer
Zack Crafton, Global OperationsDirector, NakedWines
9:30 Keynote address: Coordinating to optimize deliverypartnershipsandthe customer experience
Providingasimple yetengagingshoppingexperience forthe customer
The challengesof buildingaflexible tool,toensure partnerscanoperate astheywish
The challengesandpossiblesolutionstooperatingwithvarioustypesof deliverypartners
Mike Pezzicola, Headof Business –ExpansionOperations, GoogleExpress
Ryan Quinlan,Headof ProductOperations, Google Express
9:50 Networking Break (hour and a half)
INTERNATIONAL ECOMMERCE
11:20
Case study: WhyCanada will be the nextgreat eCommerce market
Offeringfree shippingwhile maintainingprofitmargins
The importance of providingtotal landedcostvisibility
BuildingrelationshipswithComparisonShoppingEngines(CESs) forprice conscious
consumers
JeffYard, Founder, BeltDrive Bike
MATERIAL HANDLING & PACKAGING
11:45 Case study: Innovative packaging tips & trends from the besteCommerce retailers
Packagingisthe most importantfirstandlaste-commerce physical touch-point
Wow & excite customersthroughamazingpackaging
Learn the techniquesfromthe bestinthe world
Leverage yourbrand,be unique,andcreate long-lastingcustomerrelationships
Jon Harari, CEO, WindowsWear
OMNI CHANNEL SUPPLYCHAIN
12:10
Case Study: Creatinga superiorsupplychain through innovation
• Applyingnewtacticstogaincompetitive advantage
7. • Capture marketshare by providinggreatervalue
• Enhance profitcontributionbygrowingrevenue whilereducingcosts
• Innovationforsurvival inthe worldof supplychain
Joel Sutherland, Managing Director-SupplyChainManagementInstitute, UniversityofSanDiego
12:35 Networking Lunch
ROUNDTABLES
1:35
1. Consumerexperience:The true keytoretention,frompurchase todelivery
Jesse Adams, COO& Head of Finance, BeyondYoga
Andy Walborn,SalesManager, PremierPackaging
2. Subscriptionpersonalization:moldingyou’re businessmodeltoconsumerwantsandneeds
Suzanne Lau, VPof Operations, NatureBox
Corey Harris, Directorof Operations, Ipsy
3. Distributionnetworks: whentoexpand
Michael Villa, Global Distribution,Logistics&FacilitiesManager, Nixon
John Keleman, Vice President,PilotDelivers
Rafael Alexandri, Vice Presidentof BusinessDevelopment, EstafetaUSA,Inc.
2:25 Chairman’s ClosingRemarks – Dale Rogers, ProfessorLogisticsandSupplyChainManagement,
Arizona State University