Newspaper industry in Bangladesh and how to increase sell. Business Model.

1. DOUBLE CIRCULATION
Group 3
 Mozaffar Md. Nur-E-Doza – ZR1701003
 Rubayat Mannan Rafi – ZR1701004
 Md. Abrar Mahir Khan – ZR1701007
 Md. Rabiul Islam Rabi – ZR1701028
 Asif Chowdhury – ZR1701033
 Kaisar Wahed – ZR1503014

4. • Making newspapers easily accessible and
available at home in rural area.
• National dailies can publish region specific
mini editions containing local news only to
attract more regional readers.
 Comilla Kahini, Noakhali Barta, Sylhoti
Khbobor…

5.  Target specific group of audience-
 Sports
 Entertainment
 History
 Culture
 Region

6. 3 times publication :
Time Content Focus Time Price
(BDT)
7 AM Full ed. News including
advertisement
05:30 PM (previous day) to 3:30
AM current day
6
1 PM Only major headings including
advertisement
3:30 AM to 11:30 AM 2
7 PM Only major headings including
advertisement
11:31 AM to 05:30 PM 3
7-1-7 Publications Per Day

7. 7-1-7
DISTRIBUTION CHANNEL
 Newspaper dispensing booth
 Traditional Hawker
 Use spaces inside ATM booths to setup
newsstand.
 Pay monthly subscription payment through
online or mobile banking.

8.  Readers get news updates three times a day
 Profit gets higher compared to single publication
7-1-7 Business Model

9. CONCLUSION
 Still print media in Bangladesh is in a
comfort zone compared to 1st World
countries. But day by day, online news
readers are increasing. To secure future
business growth, print media in
Bangladesh should adopt new concepts.
 7-1-7 business model can be tested in
this reality.