The shipwreck coast masterplan - promoting sustainable tourism along the great ocean road

1. Shipwreck Coast master plan
VTIC Victorian Tourism Conference | 15th July 2014

2. SHIPWRECK COAST VTIC
Peterborough
Princetown
PortCampbell
TheArchesMarineSanctuary
BayofIslandsCoastalPark
TwelveApostlesNationalMarinePark

3. SHIPWRECK COAST VTIC

4. ONGOING PROCESSES VTIC

5. CURRENT CONDITIONS VTIC
Unsustainable Tourism Natural ForcesSite Degradation

6. GLOBAL POSITIONING VTIC
Masai Mara
Kenya, Africa
Photo by Julian Mason
Shipwreck Coast
Victoria, Australia
Photo by Parks Victoria
Machu Picchu
Peru, South America
Photo by Kudumomo
Stonehenge
Wiltshire, England
Photo by Del Barfoot
UK & Europe
Africa
Australia
South America
10.5 hours
12 hours
15 hours
23 hours
14
hours
Grand Canyon
Arizona, USA
Photo by Kristen M Caldon
North America

7. AUSTRALIA’S NATIONAL LANDSCAPES VTIC
The Australian Alps
Photo by Richard Taylor
Ningaloo-Shark Bay
Photo by Sharon McKellar
The Red Centre Kangaroo Island
Photo by Freddy Rhoads
The Kimberley
Photo by Issy Witcomb
TheGreatBarrierReef
Photo by Thomas Kujawa
Kakadu
Photo by Territory Expeditions
Great Ocean Road
Photo by Christian Borchert
The Wet Tropics
Photo by Issy Witcomb
Tasmania’s Island
Heritage

8. in association with
PROJECT SPONSORS VTIC

9. AIMS OF THE BREIF VTIC
Foster a rich, engaging visitor experience that supports tourism, the towns and the economy.
Create a vision recognising its profound natural beauty and significance as a destination.
Protect and conserve fragile coastal ecology in response to visitor usage and natural processes.

10. STAGED MASTER PLAN & CONSULTATION PROCESS VTIC
Responding + Refining
The Preliminary Master Plan will
be exhibited ahead of final
refinement, government review
and approval. People will be
asked to review the Preliminary
Master Plan and provide final
submissions and comments.
ISSUES &
OPPORTUNITIES
01
Understand the issues and
opportunities across the
Shipwreck Coast.
Prepare a shared vision and
supporting principles.
Testing + Exploring + Designing
Three master plan strategies
Experience & Wayfinding
Access & Movement
Environment & Landscape
The master plan is supported by
Cost Plan &
Preliminary Feasibility Plan &
Implementation Plan
Initiatives, uses and ideas
summarised in five concepts.
Listening + Sharing + Understanding
02 03 04 05
VISION &
PRINCIPLES
DRAFT CONCEPTS PRELIMINARY
MASTER PLAN
DRAFT
MASTER PLAN

11. THINKING BEYOND THE PARKS VTIC

12. ..............................................................................................................................................................................................................................................................................................................................................
Shipwreck Coast Master Plan STATE SITE- Tourist RouSTATE CONTEXT VTIC
Grampians National Park Daylesford
Yarra Valley
Alpine National Park
Healesville Sanctuary
Wilsons Promontory National Park
Philip Island
Mornington PeninsulaGreat Otway National Park
Shipwreck Coast
200km 150km 100km 50km
Melbourne

13. Peterborough
Port Campbell
Princetown
Timboon
Simpson
Cobden
CamperdownTerang
Warrnambool
REGIONAL POSITIONING VTIC
Camping Grounds
Dairy Farming
Cheese
Lighthouse
Food / Cafe / Restaurant
Farm Stay
Distillery
Museum
Winery
Chocolatier
Crater to Coast Trail
12 Apostles Trail
Great Ocean Walk
Bus Routes
Railway Line
Geelong to Warrnambool
Regional Offer Regional Access

14. “Enhance the Shipwreck Coast as a distinctive and
remarkable world class destination underpinned by
the character of its hinterland and local towns
coupled with the conservation and protection of its
national, coastal and marine parks”

15. OBJECTIVE 01 VTIC
Conserve and protect the national, coastal and marine parks
Come to know an ancient place | Forces of Nature | Share stories over time | Sea rocks change

16. OBJECTIVE 02 VTIC
Support and enrich the coast’s local and hinterland communities
Be locally indulged | Breathe the ocean air | From ocean and paddock to plate | A Cultural Coast

17. OBJECTIVE 03 VTIC
Create a distinctive visitor experience at a world class destination
Visit the edge | Feel the ‘roaring forties’ | Weave through a linear landscape | Walk and Ride | Leave wanting more

18. OBJECTIVE 04 VTIC
Benefit from tourism
Stay a day or three | Grow coastal commerce | Dance, dine and sleep on the coast | Come back soon

19. OBJECTIVE 05 VTIC
Create long-term value for Victoria, its southwest region and the local communities
A ‘contract’ between conservation, towns and tourism | Enrich an Australian Postcard

20. ACCESS & CIRCULATION VTIC

21. NATIONAL PARK TOWNS AS VISITOR HUBS VTIC

22. LINKS LOOPS & EXPERIENCES VTIC

23. NEW STRUCTURE FOR VISITOR EXPERIENCE VTIC

24. ENVIRONMENTAL INTERFACE VTIC

25. MASTER PLAN OVERVIEW VTIC
BoatBay
BayofIslands
CroftsBay+MassacreBay
BayofMartyrs
Peterborough
NewfieldBay
TheGrotto
LondonBridge
TwoMileBayWest
TwoMileBay
PortCampbell
Deany’sSteps
SparksGully,Goudies+BakersOven
LochArdGorge
LochArdHinterland
TheTwelveApostlesWest
TheTwelveApostles
GibsonSteps
GlenampleHomestead
PrincetownWest
Princetown
PointRonald

26. ACCESS & MOVEMENT VTIC
BayofIslands
VisitorPod
Peterborough
VisitorCentre
i
Park+RideHub
LondonBridge
VisitorPod
PortCampbell
VisitorCentre/Park+RideHub
LochArd
VisitorPod
VisitorPod
Glenample
VisitorCentre/Park+RideHub
Princetown
VisitorPod
i
ViewingPoint
ViewingPoint
ViewingPoint
Coastal Hinterland Touring Route Great Ocean Road ‘Parkway’ 12 Apostles Trail Visitor Pod Park + Ride Hub

27. Antares
1888-1914
Halladale
1886-1908
Australian
1864-1877
Schomberg
1855
Newfield
1889-1892
Napier
1874-1878
LochArd
1873-1878
MarieGabrielle
1864-1869
Fiji
1875-1891
VisitorPod
i
VisitorPod
i
VisitorCentre
i
VisitorPod
i
VisitorPod
i
Park+RideHub
i
VisitorCentre
i
VisitorCentre
i
Park+RideHub
EXPERIENCE & WAYFINDING VTIC
Geology Fishing HistoryBirdwatching Guided Walks

28. Marine
FaunaObservation
Landcare
CoastalDuneScrub
Education
i
FaunaObservation
Education
i
Education
i
FaunaObservation
Education
i
MarineDampHeathScrub
Landcare
Education
i
Landcare
CoastalHeathlandScrub
RegenerationProgram
SeverelyDisturbedVegetationCommunity
Education
i
Education
i
Marine
EstuarineWetland
Education
i
FaunaObservation
CoastalDuneScrub
Marine Diving Fauna Observation Education Vegetation & Biodiversity Landcare
LANDSCAPE & ENVIRONMENT VTIC

29. DEVELOPMENT OPPORTUNITIES VTIC
Cap de Creus, Spain Luis Rebelo, Eco-resort, PortugalBamurru Plains Lodge, Mary River National Park Southern Ocean Lodge, Kangaroo Island
Boardwalks & trails | Ablution Block | Lookouts | Hiking hut | Kiosk or cafe | Cabins | Visitor Centre | Museum-cultural centre | Spa centre | Lodges | Resorts

30. KEY PLAN VTIC
PETERBOROUGH
TOWNSHIPINTERFACE
PORTCAMPBELL
TOWNSHIPINTERFACE
PRINCETOWN
TOWNSHIPINTERFACE
BAYOFISLANDS
PRECINCT
LONDONBRIDGE
PRECINCT
LOCHARD
PRECINCT
GLENAMPLE
PRECINCT

31. PORT CAMPBELL VTIC

32. LOCH ARD GORGE VTIC

33. THE TWELVE APOSTLES VTIC

34. ECONOMICS & FEASIBILITY VTIC
Potential benefits of investment that fill the gap in the offer and enhance the visitor experience:
!
• 330 extra rooms required in the Shipwreck Coast Study Area + an addition 1,750 in the region
• 1,000 jobs created in the Master Plan Area + 2,300 jobs in the region
• Total net value add to Victoria of nominally $97 million per year

35. QUESTIONS VTIC

36. Shipwreck Coast master plan