Comparison Of Eicher Motors with Force Motors .

1. Enterprise Analysis - Desk Research
Course Teacher: Dr. Ajay Parulekar.
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Student Name:-
1)Mayank Agrawal
Companies Name
1)Eicher Motors
2)Force Motors
3)Bajaj Auto

2. Vikram Lal , the founder and former CEO
of Eicher Motors.
Siddhartha Lal ,Chief executive officer and
Managing Director of Eicher Motors.
EICHER MOTORS HEAD QUARTERS BASED IN
GURGAON, INDIA.
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3.  1982-Incorporation of Eicher Motors Ltd.
 1990-Eicher Goodearth buys 26% equity stake in Enfield India Ltd.
 1993-Eicher acquires majority stake in Enfield India (60% equity
shareholding)
 1994-Enfield India Ltd. changed its name to Royal Enfield Motors
Ltd.
 1996-Eicher Tractors Ltd. amalgamated with Royal Enfield Motors
to form Eicher .
 2008-Volvo Group and Eicher Motors Ltd. established VE
Commercial Vehicles Limited(VECV).
 2012- Eicher Motors Limited signed a strategic joint venture
agreement with US based Polaris Industries.
HISTORY AND HERITAGE
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Share Holding Of Eicher Motors Limited:-

5. Eicher Motors CSR Initiatives – Eicher Group Foundation (EGF)
Infrastructure development and operational expenses for schools
Disaster relief
Vocational training
Local Area Development
 Improve employment opportunities for school dropouts,
unemployed youth by skill building
 Health care- cancer detection in view of high incidences of cancer.
 Sanitation facilities in Government schools especially for girls
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6. Force Motors Limited is the part of the Dr. Abhay Firodia
Group of companies.
Abhay Firodia is chairman of Force Motors
Mr. Prasan A. Firodia Managing Director
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HISTORY AND HERITAGE
 1958-Incorporation Of Force Motors
 1982-The company, in collaboration with the then Daimler Benz, produces
the Mercedes Benz OM 616 engine under license.
 1996-Force Motors introduced a new range of 3-wheelers called MINIDOR
in pick-up and auto rickshaw models.
 1997-The company enters the field of agricultural tractors with Balwan.
 1999-The EXCEL range of state-of-the-art Light Commercial Vehicles was
introduced.
 2014-Chennai Plant Force Motors inaugurated its Chennai plant, which will
produce and test engines for BMW Cars and SUVs made in India.
 2017-Force Motors introduced All-new Force Gurkha range.

8. Force Motors CSR Initiatives
 Promoting Health Care Including Preventive Health.
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Eicher
Motors
33%
Force
Motors
67%
Market Share Of Light Commercial
Vehicle
Eicher Motors
Force Motors

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Bajaj Auto is a part of the Bajaj Group.
Rahul Bajaj Chairman of Bajaj Group.
Rajiv Bajaj Managing Director Of Bajaj Auto.

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HISTORY AND HERITAGE
1945– On November 29 Bajaj Auto came into existence as Bachraj Trading
Corporation Private Limited.
1960– The company became a public limited company and conducted Bhoomi
Poojan of the Akurdi Plant.
1970– Bajaj Auto rolled out its 100,000th vehicle.
1984– On January 19, the foundation stone laid for the new plant at Waluj,
Aurangabad.
1995– Bajaj Auto turned into a 50–year old company. It signed agreements
with Kubota of Japan for the development of diesel engines for
three–wheelers and with Tokyo R&D for ungeared scooter and moped
development.

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Bajaj Auto CSR Initiatives
 Water conservation and watershed management.
 Rehabilitation of abandoned children through adoption.
 Holistic Rural Development.
 Education Sector
 Hospitality sector

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Subsidiaries and joint ventures
PT. Bajaj Auto Indonesia
In March 2016, Bajaj Auto and KTM entered into an agreement vide which
Bajaj Auto will establish the KTM brand in Indonesia, the largest motorcycle
market in South-East Asia.
Bajaj Auto International Holdings BV, Netherlands (BAIH BV)
Bajaj Auto International Holdings BV is a 100% Netherlands based subsidiary
of Bajaj Auto Ltd and holds approximately 48% stake in KTM AG of Austria
(KTM)

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Bajaj Auto
79%
Eicher Motors
21%
MARKET SHARE FOR TWO WHEELERS

15. Eicher Motors Directors Report Key Highlight:-2015-2016
 Didn’t take the well-trodden path/industry conventions.
 Aiming to transform Royal Enfield into truly front-end consumer and brand-
led organization.
 Construction truck segment will lead boom in 2016.
 Enhancing people capabilities/bandwidth with global expertise in team.
 More Focus on retail experience .
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16. Force Motors Directors Report Key Highlight:-2015-2016
 Focus On Customer Care .
 Increase In Production Capacity.
 More Emphasis On Research and development.
 Company has deployed a comprehensive Risk Management framework.
 All the identified risks are managed through continuous review of
business parameters by the Management.
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Bajaj Auto Directors Report Key Highlight:-2015-2016
Expect an Increasing growth in Market Share with respect to increase in
GDP.
 Adapting new technologies .
Targeted audience in every Sector Of Society.
 Company’s domestic sale of motorcycles increased by 7.2% to almost
1.9 million units.
 Increasing Export In the Coming Financial Year

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