1. Zoom
Shoes
1
Zoom
Way
Paramus,
N.J.
07652
Jan.
30,
2016
General
Release
Contact:
Maxwell
Litter
Release:
Immediate
Phone:
740.253.4440
Email:
Littermc@miamioh.edu
Zoom
Shoes
to
Change
Name
Jeffrey
Zoomer,
president
of
Zoom
Shoes,
announced
yesterday
from
the
company’s
headquarters
in
Paramus
N.J.,
a
plan
to
change
the
company’s
name
from
Zoom
Shoes
to
Athlete’s
choice.
Effective
two
months
from
today,
Zoom
Shoes
(ZM)
will
overhaul
its
entire
brand
under
the
new
name
Athlete’s
Choice
(ATH).
All
Zoom
Shoes
subsidiaries
(excluding
its
publishing
divisions
Runner’s
Way
and
Sports
Week)
will
operate
under
the
Athlete’s
Choice
label,
creating
a
consistent
brand
across
the
firm’s
holdings.
“We
can’t
wait
to
get
things
started
as
Athlete’s
Choice.
It’s
an
unprecedented
opportunity
to
develop
our
brand
under
one
name
while
still
offering
the
superior
products
our
customers
have
come
to
love,”
said
Zoomer.
While
the
products
themselves
will
not
change
drastically,
Athlete’s
Choice
will
bring
a
new
attitude
to
the
Zoom
Shoes
brand.
Starting
with
a
new
logo,
designed
in
partnership
with
the
Bass
Associates
Firm,
the
new
Athlete’s
Choice
brand
will
turn
its
focus
to
increased
year-­‐round
advertising
initiatives,
partnerships
and
tie-­‐ins
with
superstar
athletes,
and
a
more
aggressive
sales
force
focused
on
growth.
All
online
initiatives
will
take
place
on
the
firm’s
new
website,
www.athleteschoice.com.
Zoom
Shoes
expects
to
spend
about
$75
million
on
the
entire
conversion
process,
which
will
include
changes
in
packaging,
point-­‐of-­‐sale
materials,
and
most
notably
new
advertising
efforts.
The
entire
process
should
take
roughly
a
year
to
complete,
with
the
bulk
of
changes
taking
place
the
day
of
implementation.
About
Zoom
Shoes
Founded
in
1974,
Zoom
Shoes
is
an
internationally
traded
athletic
supplies
retailer
specializing
in
-­‐More-­‐
Shoes

2. Add
1-­‐
footwear,
athletic
apparel,
and
other
sporting
goods.
Its
mission
is
to
provide
athletes
of
all
ages
with
superior
equipment
at
competitive
prices,
while
functioning
as
a
responsible
member
of
the
international
community.
-­‐30-­‐