1. A Maxus Insights & Maxus ESP InitiativeSource: Radian6
3
DAY
14 June 2014
Telecom & E-commerce players from India are
seeding content & contest ideas around the
topical proceeding of FIFA World Cup 2014.
#Mygoalis, was one of the most prominent
contest traced over twitter and was moderated by
Instant Messaging service provider VIBER India.
The Buzz around the dramatic match between
Spain and Netherlands sustained for more than
12 hours over the following day. This is an early
indication that certain teams, players and
matches will rule the audience mindshare across
the tournament.
Top 5 Brands FB Pages (Fanbase growth)
Wall's (Ice Cream)
Nutella
Sunsilk
1278698
380870
127028
GLOBAL
Reliance Industries
XOLO
Aircel india
20310
16875
16460
INDIA
Top 5 Sports FB Pages (Fanbase growth)
Fifa World Cup
FC Barcelona
Real Madrid C.F.
1424822
105076
103804
GLOBAL
Indian Cricket team
Kings XI Punjab
Kolkata Knight riders
37324
23523
22630
INDIA
#Hashtags and Volume Usage
#fifa
#fifa2014
#worldcup
#espned
#spainvsnetherlands
#esp
5500
4200
2100
2000
1750
1720
1570
1560
1500
1300
1225
1000
500
#football
#worldcup2014
#fifaworldcup
#ned
#fifaworldcup2014
#colgre
#joinin
#vanpersie (player)
440
350
270
255
250
240
220
190
180
150
130
110
100
#openhappiness
#kickfevergripsthenation
#Robben (Player)
#fifawithcoke
#casillas (Goalkeeper spain)
#90bidsfifaquiz (contest)
#mygoalis (Viber India Contest)
#footballfever
#aus
#caferio
#chiaus (chile)
#soccer
200#manofthematch
Match 3
Spain
vs
Netherlands
Group B 00:30 IST
football
#fifa2014
spain
world
match
cup
#espned
netherlands
#worldcup
#worldcup2014
dutch
persie
433
1-5
spaniard
group
#fifa
#fifaworldcup2014
robben
watch
team
#joining
grass #ned
game difference
#esp difficult
#spainvsnetherlan... sure salvadore
#fifaworldcup
1 5
Conversational Cloud
Match 4
Chile
vs
Australia
Group B 02:30 IST
football
chile
#chi
#aus
australia
#worldcup
#chiaus
goal
half
#fifa2014
group
#fifa
#fifaworldcup2014
#fifaworldcup2014
#worldcup2014
best
fevergood
netherlands
soccer
images
teams
#joining
live
photos
ball
fans
play
player
brazil
cahill
game
team
spain
time
match
2-1
cup
world
3 1
Conversational Cloud
Match 5
Colombia
vs
Greece
Group C 21:30 IST
footballcup
#worldcup
#fifa2014
colombia
#worldcup2014
soccer
#fifa
#fifaworldcup2014
#insvikramaditya
#fifawithcoke
game
team
wide
play
group
ship
brazil gigantic
284m
goals watch
goals
match
exercise
#fifaworldcup
#caferio
#col
#colgre
fields
time
#gre
solid#joining
long
greece
3-0
#worldscup
win
world
3 0
Conversational Cloud
Social Mentions with Timestamp
0800 - 1159
0000 - 0359
0400 - 0759
1200 - 1559
1600 - 1959
2000 - 2359
3750
3020
5700 Colombia vs. Greece
14860
1620 Chile vs. Australia
3700
Spain vs. Netherlands
Social Platform SOV %
Blogs
Twitter
Mainstream News
94
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