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Coach Redesign
JetBlue Airbus A320-200
MAXIMILIANO FULGUEIRA , HAYLEE LONG, JODE KEEHR, BRIAN
PUGLIESE, RAMYAA RAVICHANDRA
Goals for Redesign
 Create a design that satisfies users, flight crew, and stakeholders
 Fix any errors and introduce features while remaining cost-effect
 Maximize safety, reliability, convenience, and comfort
 Reduce human error and injury
Process
 Iterative design
 Design -> Test and receive feedback -> Implement and -> redesign
 Optimal design vs. Realistic design
 Display user-interface prototype on Unity
 Cabin layout on SketchUp
 Kano Model questionnaires: User feedback specific features
 Cost-benefit analysis
jetBlue Airbus A320
Seating Layout Solutions
Regulations
Iterations
Solutions
FAA Regulations
 CFR 14: Aeronautics and Space
 Chapter 1: FAA Dept. of Transportation
Subchapter C: Aircraft
Part 25: Airworthiness Standards
Transport Category Airplanes
FAA Regulations: Emergency
Exits
FAA Regulations: Emergency
Exits
§25.807 Emergency Exits
§25.813 Emergency Exit Access
 Type III Exits (60+ seats configured 3x3) must have:
 Unobstructed access from the nearest main aisle.
 20 in. wide aisle to the exit.
 Aisle not more than 5” off-center.
FAA Regulations: Aisles
§25.815 Width of Aisle
Passenger seating capacity
Minimum passenger aisle width (inches)
Less than 25 in. from floor 25 in. and more from floor
10 or less 12 15
11 through 19 12 20
20 or more 15 20
FAA Regulations: Seats &
Layout
§25.817 Max Number of
Seats Abreast
 Aircraft with 1 main
aisle:
 3 seats abreast per
side.
§25.803 Emergency
Evacuation
 Aircraft with seating
capacity 44+:
 Max capacity + crew
evacuated within 90
seconds.
Layout Iterations
 Cabin Specs
 880” front to back
 150 seats
 Seat pitch 34”, 38”, or 39”
 143” wide
 20.2” wide aisle
Layout Iterations
Layout Iterations
Layout Iterations
Solutions
Solutions: Luxury
 Luxury Layout Details
 Illusion of more space.
 20.2” wide main aisle.
 Perception of ”personal space”.
 37” pitch throughout.
 3” stagger.
 Wider exit rows.
 Possibility for more storage.
 Possibility for larger bathrooms.
 8 seats with additional pitch.
 -24 seats
Solutions: Budget-Friendly
 Budget Friendly Layout Details
 Illusion of more space.
 Perception of ”personal space”.
 20.2” wide main aisle.
 20” wide exit aisles.
 37” pitch throughout.
 4” staggered middle seat.
 No seats removed.
Seat Redesign
jetBlue Airbus A320
PROCESS
ITERATIONS
SOLUTIONS
Process
Process
Exploration - reclining
Process
Exploration – reclining,
and hard shell
Process
Exploration – staggered
middle seat
Process
Exploration – staggered
middle seat
Process
Exploration – staggered
middle seat
Process
Exploration – Slide
Mechanism
Process
Exploration – Slide Mechanism
Process
Exploration – Business
Class
2 + console and storage
Process
Exploration – Slide
Mechanism
No console, economy
sized
Process
Bringing it to the drawing
board…
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Three across, reclining,
seats
Process
Immovable backs, large
screens, tray tables, leg
room
Process
Immovable backs, large
screens, tray tables, leg
room
Process
Immovable backs, large
screens, tray tables, leg
room
Process
Immovable backs, large
screens, tray tables, leg
room
Controls and
Displays
Preview
 A focus on the costumer’s personal area.
Things that stayed how they were
 The Seatbelt Symbol being a light overhead
Controls and
Displays that
Changed
Overhead Controls
for the:
Personal Light
Personal Fan
Obtaining Service
from Flight
Attendant
Displays:
Multimedia Display
on the back of the
seat
Display for Flight
Attendant
Keeping a LED
indicator overhead
for the Flight
attendant
All Iterations
Have
 A 16” Touchscreen Display
running a pseudo-Android
Software
 Adjustable angle
 1920 x 1080 resolution
 This provides Optimal Viewing
Distance for the seat
arrangement.
 Minimum Distance: 0.8 ft.
 Maximum Distance: 2.5 ft.
 Visual Acuity: 2.0 ft.
Iterations
Light Fan
Call
Attendant
Armrest Controls
Touchscreen
Display
Seatbelt
Sign
Seat Back
Iteration 2
Light Fan
Call
Attendant
Armrest Controls
Touchscreen
Display
Seat Back
Now Touchscreen
Toggle
Moving To the Screen
 Thought a bit….
 Why not just put the controls all on the touchscreen?
 Pros
 Easy to Update
 Accessible
 Familiar
 No Physical moving parts
 Low Cost
Iteration 3
Call Attendant
Home
Iteration 3
Settings
Screen
Light Fan
Call Attendant
Back
To the Last
Proto’s
The Kano
Questionnaire
What is the Kano Questionnaire?
• Used to measure customer satisfaction with specific features
of the product
• Based on:
• Satisfaction related  level of functionality provided
• All features classified into
• Performance
• Must-be
• Attractive
• Indifferent
Examples of questions asked:
I like it
I expect it
I am neutral
I can tolerate it
I dislike it
L
JWhat are your feelings on the following features?
• An adjustable touch screen device in front of you
• A static touch screen device in front of you
• Extra leg room
• Reclining seats
• Adjustable head rest
• Adjustable tray table
Results
No Functionality,
Unsatisfying
Functional,
Unsatisfying
No functionality,
Satisfying
Functional,
Satisfying
J
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
[CELLRANGE][CELLRANGE]
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
-1
0
1
2
3
4
5
6
-4 -3 -2 -1 0 1 2 3 4 5 6
Kano Analysis
M P A I R Q
Cost benefit
Analysis
Differences in cost
Current Costs
 Cost of coach seat (return) - $ 360
 Cost of even more space/seat (x21) - $ 65
 Total - $55,365
Future Costs
 Cost of seat (return) - $370
 To break even with the current costs
Current Problems vs Future Benefits
Current
 Limited seating in “Even more space
section”
 Extra time and money spent on
maintenance of interiors
 Passenger complaints
Future
 ALL SEATS ARE EQUAL!
 Decrease in maintenance time
 Passenger’s complain less (?)
FIN
Questions?

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Coach redesign jet blue airbus a320 200

Editor's Notes

  1. http://theflight.info/seat-map-airbus-a320-200-jetblue-best-seats-in-plane/
  2. https://www.faa.gov/regulations_policies/faa_regulations/
  3. https://aviation-safety.net/airlinesafety/exits/exit.php?type=022-0
  4. https://www.ecfr.gov/cgi-bin/text-idx?SID=b0139edb3e610abb15855399c7844a61&mc=true&tpl=/ecfrbrowse/Title14/14tab_02.tpl
  5. https://www.ecfr.gov/cgi-bin/text-idx?SID=b0139edb3e610abb15855399c7844a61&mc=true&tpl=/ecfrbrowse/Title14/14tab_02.tpl
  6. https://www.ecfr.gov/cgi-bin/text-idx?SID=b0139edb3e610abb15855399c7844a61&mc=true&tpl=/ecfrbrowse/Title14/14tab_02.tpl http://knowyourmeme.com/photos/449712-safety-instruction-parodies
  7. I
  8. Easy to update Androidish
  9. F1 Adjustable Seat Pan F2 Adjustable Armrests F3 Leg Room F4 Recline F5 Adjustable Headrest F6 Tray Table F7 Display Angle F8 Controls Armrest/Overhead F9 Display Location F6, F8, F9 – Attractive (Tray table, overhead controls, display location) F3, F4, F5, F7 – Performance (Legroom, Recline, Adjustable headrests, Display angle) F2 – Must-be (Adjustable arm rests) F1 – Indifferent (adjustable seat pan)