The document outlines requirements for a Global Social Impact Report case study on the sustainability initiatives of an international airline. Students must analyze how the airline addresses the UN's Sustainable Development Goals (SDGs) and choose 4 relevant SDGs to map the airline's operations against. The 3-page report requires an overview of the airline's mission/vision, a new sustainability vision, analysis of current initiatives, and economic, social, and environmental impacts using provided examples.

1. For your case study, you will develop a Global Social Impact Report. You will analyze the
sustainability initiatives linked to the Sustainable Development Goals (SDGs) outlined by the
United Nations and specifically applied to the airline industry. You can choose any international
airlines that you wish to analyze for this report. You have been hired by their leadership team to
take an integrated management approach that addresses the sustainability initiatives of the
company. See the Sustainable Development Goals (SDGs) Case Study (DOCX) Download
Sustainable Development Goals (SDGs) Case Study (DOCX)for an overview of the formatting
requirements including the tables needed for the assignment.
Develop a Global Social Impact Report that outlines the following:
1.Overview of the company that includes the current mission and vision statements
2.A new vision for sustainability, environmental, and community engagement
3.A mapping of the operations using a minimum of four SDGs
4.Current sustainability initiatives of the airlines
5.Economic analysis (see examples of topics from table 1)
6.Social analysis (see examples of topics from table 1)
7.Environmental analysis (see examples of topics from table 1)
The Global Social Impact Report should consist of three pages (750 words).
Dr. Doreen McGunagle, Dr. Laura Zizka, Dr. Patti Clark, and Dr. Michael Essary (2020)
Excerpted from published case. Sustainable Development Goals (SDGs) Case Study This case
study analyzes the sustainability initiatives linked to the Sustainable Development Goals (SDGs)
outlined by the United Nations and specifically applied to the airlines industry. You can choose
any International airlines that you wish to analyze for this case study. You have been hired by
their leadership team to take an integrated management approach that addresses the sustainability
initiative of the company. Overview For a company to succeed, sustainability needs to be
integrated into the strategy of the organization. This integration can be done through the
management of social, environmental, and economic initiatives. The most sustainable companies
are those with fully integrated sustainability into their strategy, products, operations and
marketing. Embedding sustainability into a company's strategy and operations deliver a value for
people, planet and the bottom-line. In today's complex environment, the growing environmental
and social challenges, corporate strategy and management needs to build a more sustainable and
successful organization. The Sustainability Development Goals (SDGs) offer targets that assist
uncover new value creation and value propositions on how the organization can provide products
and services to your customers (UN Sustainable Development Goals, 2019). Sustainable
Development Goals Sustainability is a strategy that can help organizations meet the current
needs without compromising the needs of future generations (United Nations, 1987). In 2015, the
Sustainable Development Goals (SDGs) set a global agenda that has been adopted by many

2. countries. The Dr. Doreen McGunagle, Dr. Laura Zizka, Dr. Patti Clark, and Dr. Michael Essary
(2020) Excerpted from published case. vision of SDGs is to end poverty, protect the planet and
ensure that all people enjoy peace and prosperity. As part of their strategy, organizations can use
SDGs in sustainable development that aligns with their goals (Chakravorti, 2017). There are
seventeen goals that were proposed by the UN. The SDG goals include: end poverty, zero
hunger, promote health and well-being, Quality education, Gender equality, Sustainable
management of water and sanitation, Access to sustainable energy, Full and productive
employment, Sustainable industry that fosters innovation, Reduce inequality, sustainable cities,
Sustainable consumption and production, Combat climate change, Use of marine resources for
sustainable development, Protect and promote sustainable terrestrial ecosystems, promote
peaceful inclusive society, and Global Partnership for sustainable development (United Nations,
2015). While meeting all 17 SDGs is the ideal situation, a more realistic option is to link some of
the most pertinent SDGs to specific industries, in this case, the airline industry. In this manner,
industries have a starting place to begin implementing the SDGs without the pressure of trying to
address all SDGs at one time. Table 16 shows the 7 SDGs most suitable for the airline industry.
These SDGs are representative of the three sustainability pillars. Table 16 Dr. Doreen
McGunagle, Dr. Laura Zizka, Dr. Patti Clark, and Dr. Michael Essary (2020) Excerpted from
published case. Develop a global social impact report that outlines the following: 1. Overview of
company that includes current mission & vision statements 2. Create a new vision for
sustainability, environmental, and community engagement 3. Develop a mapping of the
operations using a minimum of 4 SDGs 4. Current Sustainability Initiatives of the airlines 5.
Economic analysis, see examples of topics from table 1 6. Social analysis, see examples of topics
from table 1 7. Environmental analysis, see examples of topics from table 1 Table 1 Examples of
topics for social impact report Dr. Doreen McGunagle, Dr. Laura Zizka, Dr. Patti Clark, and Dr.
Michael Essary (2020) Excerpted from published case. References Chakravorti, B. (2017) How
companies can champion sustainable develop. Harvard Business Review. Reprint H0319V,
published on HBR.org on March 14, 2017. Retrieved from https://hbr.org/2017/03. Sustainable
Development Goals (2019) Knowledge platform. Retrieved from
https://sustainabledevelopment.un.org/sdgs United Nations (1987) Our Common Future: The
Brundtland Report. Retrieved from https://www.are.admin.ch/are/en/home/sustainable-
development/internationalcooperation/2030agenda/un-_-milestones-in-sustainable-
development/1987--brundtlandreport.html United Nations (2015) Transforming our world: the
2030 Agenda for Sustainable Development. Retrieved from
https://sustainabledevelopment.un.org/content/documents/21252030%20Agenda%20for %20
Sustainable %20 Development %20 web.pdf