Slide 1: Case Study: ColdFX User Generated Campaign Slide 2: Client - Cold-FX ColdFX is natural remedy helping reduce colds and flu by boosting the immune system . Slide 3: Problem Cold-FX wanted Canadians to know they were a Canadian company. Slide 4: Solution: Cold-FX Interactive Quiz Campaign We recommended a WhiteFire Social Facebook Quiz app with Canadian Trivia. Slide 5: Solution: Cold-FX Interactive Quiz Campaign Weekly trivia questions drive repeat visits and the leaderboard allows visitors to challenge their friends to promote sharing. Slide 6: Solution: Cold-FX Interactive Quiz Campaign Weekly trivia questions drive repeat visits and the leaderboard allows visitors to challenge their friends to promote sharing. Slide 7: Interactive Online Quiz Slide 8: Results Facebook Likes doubled over the duration the campaign from 12K to 24K. 10K new opt-ins Slide 9: Results 85,000 individual quiz/brand interactions Top Influencer brought 64 new opt-ins 541% Social Lift on Paid Media drivers Slide 10: List of Clients

1. 1
Case Study: ColdFX User
Generated Campaign

2. 2
Client: ColdFX
ColdFX is natural remedy helping reduce colds
and flu by boosting the immune system .

3. 3
Problem:
Cold-FX wanted Canadians to know they
were a Canadian company.

4. Solution: 4
Cold-FX Interactive Quiz
Campaign
We recommended a WhiteFire Social
Facebook Quiz app with Canadian Trivia.

5. Solution: 5
Cold-FX Interactive Quiz
Campaign
Weekly trivia questions drive repeat visits
and the leaderboard allows visitors to
challenge their friends to promote sharing.

6. Solution: 6
Cold-FX Interactive Quiz
Campaign
Weekly trivia questions drive repeat visits
and the leaderboard allows visitors to
challenge their friends to promote sharing.

7. Interactive Online Quiz 7

8. 8
Results:
Facebook Likes doubled over the duration
the campaign from 12K to 24K.
10K new opt-ins

9. 9
Results:
85,000 individual quiz/brand interactions
Top Influencer brought 64 new opt-ins
541% Social Lift on Paid Media drivers

10. 10
Client List
Financial Consumer