Ten simple reminders of ways you can generate publicity for your careers industry business.

1. Top 10 Ways to Get Publicity for
Your Résumé Writing Business
PRESENTED BY BRIDGET (WEIDE) BROOKS
www.BeAResumeWriter.com

2. #1: Offer a Perspective
Try a website like HARO (helpareporter.com) where you
can provide your expertise to reporters who need
sources for their stories.
Demonstrated expertise = credibility!

3. #2: Get Interviewed
While you may not see your
smiling face on CNN or ABC
anytime soon, it doesn’t really
matter.
With new media, being
interviewed on podcasts,
blogs, and other websites can
be just as effective.

4. #3: Press Releases
Regularly distribute
newsworthy press releases to
online newswires and to
specific media outlets in your
area.
Consider paid press release
distribution services too, like
PR Web, 24-7 Press Release,
and eReleases.

5. #4: Publish Your Own News
In addition to distributing
press releases, keep an
up-to-date media section
on your own website.
Publish your press releases
and other company updates.

6. #5: Showcase Your Publicity
In addition to posting your
company news, make sure
you also shows case any
media coverage you’ve
received and any interviews
you’ve done.
It boosts your credibility and
helps media and others see
that you’re a newsworthy
source.

7. Tip #6: Be Seen in Search Engines
Reporters are constantly
scouring the Internet for a
source for their next story.
Make sure your content can
be found for important
keyword phrases for your
niche.

8. #7: Submit Articles
Many careers industry
professionals write and
distribute articles.
Make sure you add submitting
to in-print trade publications
(like Résumé Writers’ Digest)
and the Wall Street Journal
Careers section to your
distribution list.

9. #8: Be Active in Your Community
Being involved and
contributing to your community
goes a long way to
establishing your reputation
and growing awareness for
your business.
Give and you’ll get back.

10. #9: Get Reviewed
Having other people blog or
write about your career
services is priceless.
Get your information products
into the hands of influential
writers, so they can create
publicity for you.

11. #10: Get to Know Reporters
Just like with anything in life, people
often turn to the people they know for
help.
Stay in touch with reporters you’ve
helped in the past and connect with
new ones on social media.
These relationships will help you keep
a steady stream of publicity coming
your way.

12. Ready for More Publicity?
Like
these
)ps?
Become
a
Bronze
member
of
BeAResumeWriter.com
and
visit
the
“Public
Rela)ons
Resources”
page
for
more
)ps
&
ideas.