Short presentation highlighting audience perceptions of news content on two similar platforms (The Guardian and BBC news). Ratings were given to individual news stories over a 4-month period by around 200 people using the Yoop platform.

1. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
Important. Insteresting. Entertaining. Biased. Time Waste. Important. Insteresting. Entertaining. Biased. Time Waste.
22%
38%
13%
21%
7%
25%
31%
10%
29%
5%
Comparing audience reactions to content
the Guardian BBC News
2,7344,101
Publishers
BBC News
the Guardian
Nº of ratings

2. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
negative
25%
negative
20%
positive
37%
positive
33%
neutral
38%
neutral
47%
Sentiment analysis of news content
the Guardian BBC News
1,7612,228
Nº of news Provider Name
BBC News
the Guardian
negative neutral positive

3. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
0% 20% 40% 60% 80% 100%
Important
0% 20% 40% 60% 80% 100%
Entertaining
0% 20% 40% 60% 80% 100%
Interesting
0% 20% 40% 60% 80% 100%
Biased
0% 20% 40% 60% 80% 100%
Time Waste
BBC Newsthe Guardian
25.30%
48.73%
38.02%
32.63%
36.68%
23.75%
30.92%
48.75%
27.63%
27.50%
41.45%
20.45%
25.30%
45.23%
38.23%
34.32%
36.46% 47.37%
50.00%37.10%
31.58%
21.78%
22.98%
45.18%
36.54%
33.04%
40.49%
Publishers
BBC News
the Guardian
positive neutral negative

4. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
Brexit Donald Trump Business Technology China
21.34%
24.94%
19.41%
15.55%
27.86%
41.24%
38.44%
27.11%
42.05%
33.93%
37.42% 36.61%
53.48%
42.40%
38.21%
Sentiment analysis of popular topics
Lenght of descrip..
50 to 2105
Topics
Brexit
Business
China
Donald Trump
Technology
negative neutral positive

5. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
the Guardian
Brexit Business China Donald Trump Technology
19%
33%
15%18%
11%
17%
14%
51%
44%
46%
46%
31%
26%23%
15%
31%
42%
5%
7%
Audience reaction to indivual news topics
Lenght of description
50 to 2105
Category
Brexit
Business
China
Donald Trump
Technology
Ratings
Important.
Insteresting.
Entertaining.
Biased.
Time Waste.
Provider Name
the Guardian

6. YOOP Analytics
Comparing audience
reactions to content by
source
Sentiment analysis of
news content (natural
language processing)
Sentiment analysis of
content for each audience
reaction
Sentiment analysis of
popular news topics
Audience reaction to
indivual news topics
Frequency of total ratings
of all categories
World Cup
2018
Working in
Work & careers
1.101%
Wildlife
0.675%
Washington
DC
US
US sports
US
US news
3.156%
US
US foreign
policy
US economy
1.109%
UK news
4.264%
Twitter
0.978%
The
far
Technology
1.187%
Space
2.091%
Society
1.128%
Social media
1.014%
Silicon
Valley
Sex
0.568%
Science
1.894%
Russia
0.943%
Robots
0.686%
Radio
0.537%
Race
Psychology
1.558%
Pollution
Politics
1.507% Paris
Parents
and
Painting
North Korea
0.623%
Newspapers
1.010%
Neuroscience
0.813%
NBA
Motoring
0.927%
Money
2.142%
Mexico
Law
Japan
Italy
Iraq
Internet
International
trade
Hospitals
Health
1.093%
Google
0.722%
Genetics
Gender
Games
1.310%
France
Florida
Film
0.533%
Feminism
0.556%
Fashion
0.580%
Farming
0.525%Environment
0.702%
Endangered
Egypt
Education
1.148%
Drama
Donald Trump
1.957%
Dogs
0.521%
Disability
Democrats
0.868%
Culture
Crime
0.540%
China
1.156%
Celebrity
Cancer
0.805%
Business
1.199%
Brexit
3.243%
Books
Bitcoin
0.576%
Banking
Australia news
0.880%
Artificial
intelligence
Apple
1.030%
Amazon
0.588%
Aid
Abortion
0.604%