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FACEBOOK REPORT 2018
Presentazione a cura di
In questi mesi abbiamo informato
i nostri follower pubblicando in
tempo reale i link degli articoli della
redazione
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo «seguito» i redattori
durante le presentazioni stampa,
anche nei weekend e in orario
serale, pubblicando in tempo reale
sulla pagina Facebook
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo emozionato i nostri
follower «parlando» al cuore e alla
«pancia» dei motociclisti con
un format grafico creato ad hoc con
il logo DueRuote
Con 1.000 interazioni medie
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo coinvolto i nostri follower
con campagne UGC dedicate alla
propria moto e al proprio casco,
ricevendo oltre 1.600 foto tra
commenti e messaggi privati
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo stimolato l’interazione con
quiz e sondaggi, raccogliendo in
media oltre 300 commenti
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo fatto «divertire» i nostri
follower con i Loves, generando
contenuti relativi a: moto special, fun
facts, statistiche sportive, moto dei
lettori, moto anni ‘80 e’90, moto 125,
scooter del passato, concept, moto
e videogiochi
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo creato 20 video news che
hanno ottenuto risultati importanti in
termini di visualizzazioni organiche
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Abbiamo «documentato» gli eventi
che hanno visto la partecipazione di
DueRuote come la GranFondo, tutte
le tappe dei Days of Joy
e il motoraduno di Eicma
FACEBOOK REPORT 2018
FACEBOOK REPORT 2018
Per due giorni abbiamo vissuto
EICMA «da remoto» insieme ai
redattori, trasportando virtualmente i
nostri fan nei suoi padiglioni, con foto
e video in tempo reale.
FACEBOOK REPORT 2018
GRAZIE PER L’ATTENZIONE
ESPRESSO COMMUNICATION SOLUTIONS SRL
Via Melette di Gallio, 4 20900 Monza (MB) - T. +39 039 2720311 - welcome@espressocommunication.it -
www.espressocommunication.it

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DueRuote 2018 Facebook Report