Personal Information
Organization / Workplace
Cleveland/Akron, Ohio Area United States
Occupation
Founder at Remodeler Marketing Institute
Industry
Advertising / Marketing / PR
Website
http://www.joltcms.com
About
When it comes down to it, the most precise definition of content marketing can be boiled down to just one word: Help
The official definition, according to the Content Marketing Institute is…
“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
This is a great formal definition. But, as far as I’m concerned, this is a long way around just saying “help.”
Are your prospects asking questions? Help them by providing answers.
Are your prospects facing certain challenges all the time? Help them by
Tags
content marketing
online marketing
social media marketing
sales
social media
facebook
facebook marketing
marketing
video
grow your business
seo
blogging
search engine optimization
social media strategy
content management
web content
content strategy
See more