1. >>Maximizing parts department performance, sales and profitability is a top priority
for Zeigler Auto Group and the key reason why it uses Microcat as its electronic parts
catalog in multiple dealerships. Zeigler Auto Group is one the largest and most successful
dealership networks in the country, with more than 20 locations, 800 employees and
over $650 million in sales. It has been repeatedly recognized as one of the “Best and
Brightest Companies to Work for.”
“We switched to Microcat from another well-known product for a lot of reasons,” says
Danton Goulet, Parts Director for Zeigler Auto Group, Kalamazoo, MI. “First,
it’s easy to use and intuitive, so even inexperienced staff can use it effectively.
It also integrates well with our DMS, which is very important.”
“Microcat has several features that really improve our process,” continues Goulet.
“We can instantly make notes in our parts files and email parts pictures, which avoids
miscommunications and errors. The photos are a big deal to our people. The flexibility
of being able to use it anywhere there is an Internet connection is another positive.”
Improved Efficiency Sells More Parts
“The added efficiency we’ve realized since we started using Microcat has directly
contributed to a significant increase in parts sales,” says Goulet. “Our parts sales
are up 15-18%, and that has a very significant impact on our profitability. We’ve seen
growth in both retail and wholesale parts sales.”
Exceptional Service
“One of the best things about Microcat is the customer service we get from Infomedia,”
says Goulet. “Right from the start, they have been great to work with. No sales
pressure, always helpful and they’re there when we need them. A very good partner.”
The Bottom Line
“Microcat helps us sell more parts and improve our efficiency, which goes right to the
bottom line,” says Goulet. “It makes it easier to do our jobs better. And we didn’t even
have to sign a contract or subscription. It’s absolutely the right EPC for us.”
Zeigler Auto Grows Parts
Sales with Microcat EPC
Ease of Use, Enhanced Efficiency and Increased Parts Sales Make
Microcat the Best EPC Choice for Zeigler Auto Group Dealerships.
Part sales are up
since using Microcat EPC.
15-18%
— Danton Goulet, Parts Director,
Zeigler Auto Group, Kalamazoo, MI
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Microcat is the Electronic Parts Catalog that provides the best VIN filtering, the most up-to-date OEM data
and a fast, easy menu system. Plus, it comes with the best service in the business. Go with Microcat, and
you won’t go back.
You never sign a contract with Microcat because we earn your business every day.
FROM
MICROCAT EPC IS PART OF THE INFOMEDIA SUITE
OF INDUSTRY LEADING PARTS AND SERVICE SELLING SYSTEMS.
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