Improving your business's personal brand will help more customers to identify your business. The recently launched Facebook Live feature creates an opportunity for brands to get engaged with customers in real-time. Skybound Digital LLC, a digital marketing company in Oklahoma, discusses a few ways to revamp your personal brand with Facebook Live. Visit http://www.skybounddigital.com for more information.
3. Facebook Liveis a new feature which will offer its
users live-streaming video capabilities. The live
stream icon on your smartphone app will allow
you to broadcast video with a single tap.
Videos with a maximum length of 30 minutes can
be captured and posted directly on your
timeline. Verysimilar to Periscope and Meerkat,
Facebook Live, however, has the option to
retrieve any videos at any time, a feature which is
not available in the previous two.
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5. Consumers often go through a lot of advertorial
content in a single day. However, live streaming
videos compared to rehearsed advertising can be
more engaging and an exciting way to connect
with customers.
Facebook Livecreates an opportunity for small
businesses, large brands, entrepreneurs, and
consultants to extend their relationships with
existing customers by engaging with your
comments, likes, and other emoji's in real-
time.
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7. Numerous videos are available online, providing
techniques on how to create professional looking
videos. But the complication is reduced as
Facebook has eliminated much of the technical
complexities.
Facebook live stream videos carry a non-
professional feed and viewers love its live
broadcast authenticity.
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9. It is recommended to use a good quality
smartphone in order to present users with high-
resolution videos.
Amini-tripod is a good choice as it is portable,
lightweight and can be available under $20.00.
Selfie sticks are widely used but it will not
eliminate shaking or interruption issues. Choose a
well-lit area and avoid sunlight directly behind
you.
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11. Proper scheduling your Facebook Livevideo can
reach a greater audience and generate more
views. Adescription indicating the place, who you
are with, what you are doing, and why it is
interesting can inform people in a better way.
A simple Q&Aduring the live video will help
greater participation of your audience produce
more traffic. Make your videos more like live action
news rather thansomething scripted. Giveyour
viewers a CTAlike following you on LinkedIn,
Twitter or visiting your blog at the end of the video.
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