Writing descriptions to boost vacation rental booking.

1. How to write amazing
descriptions of your
Vacation Rental and boost
your bookings...

2. Why Property Description Matters?
 Increased competition – Marketing is a whole
new battle
 They convert lookers into bookers
 Matter to first-time VR owners & Seasoned
owners alike
 Writing it can be tricky and intimidating

3. Aim for More...
 Property descriptions should be descriptive
 Two-line description shows lack of effort – can be off-putting for
potential guests
 Descriptions should highlight in-depth knowledge
 Well written descriptions bring credibility
 Get potential guests excited about their vacation
 Reduce FAQ’s
 Shouldn’t be too long but should be interesting:
Instead of a simple description, ‘2 bedrooms, 1 bathroom, panoramic
views, kitchen diner’, go for:
‘Let yourself be swept away by an endless view of ocean and sand as
soon as you step through the door. You can cook, or enjoy the setting
sun and create unforgettable memories’

4. Branding...
 Branding helps in attracting the right target
audience
 The first step to branding is to identify your
target audience
 Property description should be aligned with your
branding and should attract the target audience
 It should not be generic – shows lack of effort
 Specialized description increases your chances
amidst competition

5. Budget Property & Honesty..
 The target audience for budget segment is
larger than luxury segment
 Be honest in your property descriptions
 Don’t get tempted to exaggerate – can
bring you negative reviews
 Add a comprehensive list of amenities
available – Ensure the property has base
essentials
 Property is not only about luxurious
furnishings
 Highlight nearby attractions to enhance
property’s chances

6. Owner’s bio...
 Including the owner’s bio is always a good
idea
 Brings accountability and credibility
 Adds a personal touch
 Makes your property more professional
 Should be aligned with the property
 Should convey the lifestyle offered by the
property
 Shouldn’t be too long or irrelevant

7. Nitty-Gritty of Property Descriptions...
Accuracy:
• Grammatically-correct
• Use Spell-check
• Get them Proof-read
• Professional
FAQ’s:
• Use FAQ’s to your advantage
• Answer them in your property description
• Shows that you care
• Prevents you the hassle of answering them
again and again
Get inspired:
• Check out competitive descriptions
• Do not plagiarize
• Assess the standards
• Try matching them, or bettering them
• You can get new ideas for your description
What not to do:
• Don’t mislead your potential guests
• Don’t use all CAPS
• Don’t overuse exclamation marks
• Don’t exaggerate

8. Thanks...
Please visit
RentalTrader.com to
book your next vacation