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Realizing the Promise of
Patient-Centered Care: What
Will It Take?
 Dana Gelb Safran, ScD
 Senior Vice President
 Performance Measurement & Improvement


Massachusetts Healthcare Technology Leadership Council
Waltham, MA
8 June 2012
US Health Care Spending As a Percent of GDP
   Highest Among Economically Developed Nations
           Total Health Expenditures as a % of GDP, U.S. and Selected Countries (2003)




    eOECD estimate. Source: Organisation for Economic Co-operation and Development. OECD Health Data 2006, from the OECD Internet subscription database
    updated October 10, 2006. Copyright OECD 2006, http://www.oecd.org/health/healthdata.
Blue Cross Blue Shield of Massachusetts                                                                                                                   2
US Annual Growth in % GDP Devoted to Health Care
Highest Among Economically Developed Nations
Growth in Health Care Spending as a % of GDP, U.S. and Selected Countries, 1980-2003




Blue Cross Blue Shield of Massachusetts                                                3
Despite Highest Per Capita Spending in the World,
US Health Lags Substantially
           Per Capita Health Expenditures vs. Life Expectancy




Blue Cross Blue Shield of Massachusetts                         4
Seeds of the Quality Imperative

                                          IOM: Scoping the extent of
                                          medical errors and system-
                                          related harm




 2000                                     2001                                    2003
                                                                                  RAND: Percent of
                                                                                  US population
                                                                   IOM: Six       receiving
                                                                   Pillars of     appropriate
                                                                   High Quality   preventive and
                                                                   Health Care    chronic care

Blue Cross Blue Shield of Massachusetts                                                              5
Twin Goals of Improving Quality & Outcomes While
   Significantly Slowing Spending Growth

In 2007, leaders at BCBSMA challenged the company to develop a
new contract model that would improve quality and outcomes while
significantly slowing the rate of growth in health care spending.

                                          18.0%
    MA health reform law (2006)           16.0%                 15.9%
                                                                                  13.1%            13.3%
    caused a bright light to shine        14.0%
                                          12.0%                       13.8%                                12.8%
                                                                                           12.1%
    on the issue of unrelenting           10.0%
                                           8.0%
    double-digit increases in              6.0%
                                                       8.2%

    health care spending growth            4.0%
                                           2.0%
    (“Health Care Reform II).              0.0%
                                                   2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
                                                      BCBSMA                  Workers’ Earnings
                                                      Medical Trend                                    Overall Inflation



                                                  Sources: BCBSMA, Bureau of Labor Statistics

Blue Cross Blue Shield of Massachusetts                                                                                    6
Components of the AQC Model

       AQC Providers are Accountable for Quality and Cost

          Performance Incentives                 Financial Structure
                            Promote
                                                Promotes Affordability and
                      Quality, Safety and
                                                       Efficiency
                     Patient-Centered Care


               Providers receive upside        Providers share risk on a health
            payments for performance on a       status adjusted Total Medical
            broad set of quality and patient          Expense Budget
                experience measures


Blue Cross Blue Shield of Massachusetts                                           7
AQC Measure Set for Performance Incentives
                                                  AMBULATORY                               HOSPITAL
PROCESS                                   • Preventive screenings           • Evidence-based care elements for:
                                          • Acute care management                 • Heart attack (AMI)
                                                                                  • Heart failure (CHF)
                                          • Chronic care management               • Pneumonia
                                               • Depression                       • Surgical infection prevention
                                               • Diabetes
                                               • Cardiovascular disease

OUTCOME                                   • Control of chronic conditions   • Post-operative complications
                                               • Diabetes                   • Hospital-acquired infections
                                               • Cardiovascular disease     • Obstetrical injury
                                               • Hypertension               • Mortality (condition –specific)

                                              • ***Triple weighted***
PATIENT                                   • Access, Integration             • Discharge quality, Staff
EXPERIENCE                                • Communication, Whole-person       responsiveness
                                             care                           • Communication (MDs, RNs)
DEVELOPMENTAL                                   Up to 3 measures on priority topics for which measures lacking
Blue Cross Blue Shield of Massachusetts                                                                             8
AQC Improving Preventive and Chronic Care
The 2009 AQC cohort continues to demonstrate success improving quality –
achieving benchmarks significantly higher than non-AQC peers.

The 2010 AQC cohort made significant quality improvements in year-1 of
their contract (2009 vs. 2010).


                                   Preventive Screenings                                        Chronic Care Management
               5          2009 AQC               2010 AQC                                       2009 AQC                 2010 AQC
                                                                         Non-AQC                                                               Non-AQC
                           Cohort                 Cohort                                         Cohort                   Cohort
                                                                                                                 3.9
               4                                                                                           3.6
Optimal Care




                                      3.3 3.3

               3                2.7                                                                  2.5                            2.6 2.7
                                                                  2.5
                         2.3                                                                                                                          2.2
                                                                                                                                                2 2.1     1.9
               2                                            1.8                    1.7 1.8     1.7                            1.7

                                                                         1.2 1.1                                        1.1
                                                      0.9
               1
                                                0.5


               0
                        2007 2008 2009 2010     2007 2008 2009 2010     2007 2008 2009 2010   2007 2008 2009 2010      2007 2008 2009 2010    2007 2008 2009 2010



  Blue Cross Blue Shield of Massachusetts                                                                                                                           9
Barriers to Adherence



                                                       Cognitive




                                          Financial                  Logistical




                                                      Motivational
Blue Cross Blue Shield of Massachusetts                                      10
Essential Attributes of Primary Care Measured by the

    Ambulatory Care Experiences Survey (ACES)

                                                                       Access
                                                                    financial
                                                                      14 2/7 %
                                                                    organizational
                                                  Trust
                                                   14 2/7 %
                                                                                     Continuity
                                                                                   14longitudinal
                                                                                       2/7 %
                                                                                    visit based

                                          Interpersonal        Primary
                                              14 2/7 %
                                            Treatment
                                                                Care           Comprehensiveness
                                                                                knowledge of
                                                                                 patient %
                                                                                 14 2/7
                                                                                preventive
                                            Clinical Interaction
                                                    14 2/7 %                     counseling
                                             communication
                                             physical exams          14 2/7 %
                                                                     Integration




Source: Safran DG et al. JGIM 2006; 21(1):13-21.
Blue Cross Blue Shield of Massachusetts                                                              11
Clinical Relationship Quality Is A Leading
Predictor of Outcomes


                     Business Outcomes
                     Loyalty to the practice (voluntary disenrollment)
                     Malpractice Risk
                     Recommending the practice


                           Health Outcomes
                     Adherence to Clinical Advice
                     Symptom Resolution
                     Improved Clinical Indicators


Blue Cross Blue Shield of Massachusetts                                   12
Patient Trust as a Predictor of Adherence:
      Successful Behavior Change

         1996 Trust (percentile)

                           95th                                                 32.9%


                           75th                                            31.7%


                           50th                                         29.9%


                           25th                                  28.0%


                             5th                         24.3%

                                         0   20          25         30             35
                                                  % Successful Change

Source: Safran et al. JGIM 2000; 15 (supp):116.
   Blue Cross Blue Shield of Massachusetts                                              13
Patient Preference for Active Involvement in
  Medical
  Decision-Making: Effect of Patient Intervention
                              30


                              25                                                24.3*
                                                                                                Experimental Group
                                                                                                Control Group
                                              19.4     19.2
                              20                                                        18.7


                              15


                              10


                                 5


                                 0
                                             Pre-Intervention               Post-Intervention




Source: Greenfield, S., et al. Annals of Internal Medicine, 1985; 102:520-528                            *
   Blue Cross Blue Shield of Massachusetts                                                               p<0.001     14
Effect of a Patient Involvement on Clinical Outcomes:
  Diabetes Control

                              14

                              12
                                                 10.59                           10.61
                                                         10.26
                              10                                         9.06*

                                 8                                                           Experimental Group
                                                                                             Control Group
                                 6

                                 4

                                 2

                                 0
                                             Glycosylated HbA1 (%)   Glycosylated HbA1 (%)
                                               Pre-Intervention       Post-Intervention




Source: Greenfield, S., et al. J Gen Intern Med, 1988; 3:448-457                                    *
   Blue Cross Blue Shield of Massachusetts                                                          p<0.001   15
Patient Reported Outcome Measures
                        (PROMs)
•             Measures of a patient's health status or
              health-related quality of life

•             Standardized patient reported data,
              collected over time in a consistent manner
              so results can be measured, analyzed,
              and used in research and care delivery.

•             Provides information on key dimensions
              of patient functional status and well-being;
              inform diagnosis and treatment decisions.

•             Quantifies the impact of treatments in
              ways that can inform clinical practice and
              quality measurement.

•             Meaningful Use Phase II includes
              requirement for PROMs
    Blue Cross Blue Shield of Massachusetts                  16
Near- and Longer-Term Promise of PROMs


                                           Patients and Families
                                           • Improved clinical interactions
                                           • Empirical basis for treatment decisions
                                           • Meaningful data on “quality” to inform choice




                                                       PROMs
                Payers/Purchasers
                • Tools to promote focus on health and                  Clinicians/Systems
                health outcomes                                         • Monitor patient progress
                • Improved evidence base on efficacy                    • Data to guide treatment decisions
                and basis for informed decision making                  • Improved evidence-base for care
                • Ability to measure and improve                        • Compete on evidence of better results
                outcomes




 Blue Cross Blue Shield of Massachusetts                                                                          17
Summary & Implications
   ♦ A payment system that has delivered unsustainable cost growth,
             unreliable quality, and inferior population health is giving way

   ♦ New models require accountability for quality, outcomes &
             resource use

   ♦ Success is impossible without patient engagement
                     Clinical relationship quality is on the critical path
                     What role can technology play – imagine!

   ♦ Patient reported outcome measures (PROMs) have the potential to
             revolutionize clinical encounters and value in health care
                     The promise of PROMs cannot be realized without technology-based
                      solutions
Blue Cross Blue Shield of Massachusetts                                                  18
Questions and Comments




                                          dana.safran@bcbsma.com
Blue Cross Blue Shield of Massachusetts                            19
Introducing Our Panelists

      • Joshua Feast, CEO & Founder, Cogito Health
      • Kamal Jethwani, MD, MPH, Lead Research
        Scientist, Partners Healthcare, Center for
        Connected Health
      • David C. Judge, MD, Medical Director,
        Ambulatory Practice of the Future, Partners
        Healthcare




Blue Cross Blue Shield of Massachusetts               20

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MassTLC healthcare seminar, Patient Engagement and the Role of Technology to Improve Outcomes and Lower Costs

  • 1. Realizing the Promise of Patient-Centered Care: What Will It Take? Dana Gelb Safran, ScD Senior Vice President Performance Measurement & Improvement Massachusetts Healthcare Technology Leadership Council Waltham, MA 8 June 2012
  • 2. US Health Care Spending As a Percent of GDP Highest Among Economically Developed Nations Total Health Expenditures as a % of GDP, U.S. and Selected Countries (2003) eOECD estimate. Source: Organisation for Economic Co-operation and Development. OECD Health Data 2006, from the OECD Internet subscription database updated October 10, 2006. Copyright OECD 2006, http://www.oecd.org/health/healthdata. Blue Cross Blue Shield of Massachusetts 2
  • 3. US Annual Growth in % GDP Devoted to Health Care Highest Among Economically Developed Nations Growth in Health Care Spending as a % of GDP, U.S. and Selected Countries, 1980-2003 Blue Cross Blue Shield of Massachusetts 3
  • 4. Despite Highest Per Capita Spending in the World, US Health Lags Substantially Per Capita Health Expenditures vs. Life Expectancy Blue Cross Blue Shield of Massachusetts 4
  • 5. Seeds of the Quality Imperative IOM: Scoping the extent of medical errors and system- related harm 2000 2001 2003 RAND: Percent of US population IOM: Six receiving Pillars of appropriate High Quality preventive and Health Care chronic care Blue Cross Blue Shield of Massachusetts 5
  • 6. Twin Goals of Improving Quality & Outcomes While Significantly Slowing Spending Growth In 2007, leaders at BCBSMA challenged the company to develop a new contract model that would improve quality and outcomes while significantly slowing the rate of growth in health care spending. 18.0% MA health reform law (2006) 16.0% 15.9% 13.1% 13.3% caused a bright light to shine 14.0% 12.0% 13.8% 12.8% 12.1% on the issue of unrelenting 10.0% 8.0% double-digit increases in 6.0% 8.2% health care spending growth 4.0% 2.0% (“Health Care Reform II). 0.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 BCBSMA Workers’ Earnings Medical Trend Overall Inflation Sources: BCBSMA, Bureau of Labor Statistics Blue Cross Blue Shield of Massachusetts 6
  • 7. Components of the AQC Model AQC Providers are Accountable for Quality and Cost Performance Incentives Financial Structure Promote Promotes Affordability and Quality, Safety and Efficiency Patient-Centered Care Providers receive upside Providers share risk on a health payments for performance on a status adjusted Total Medical broad set of quality and patient Expense Budget experience measures Blue Cross Blue Shield of Massachusetts 7
  • 8. AQC Measure Set for Performance Incentives AMBULATORY HOSPITAL PROCESS • Preventive screenings • Evidence-based care elements for: • Acute care management • Heart attack (AMI) • Heart failure (CHF) • Chronic care management • Pneumonia • Depression • Surgical infection prevention • Diabetes • Cardiovascular disease OUTCOME • Control of chronic conditions • Post-operative complications • Diabetes • Hospital-acquired infections • Cardiovascular disease • Obstetrical injury • Hypertension • Mortality (condition –specific) • ***Triple weighted*** PATIENT • Access, Integration • Discharge quality, Staff EXPERIENCE • Communication, Whole-person responsiveness care • Communication (MDs, RNs) DEVELOPMENTAL Up to 3 measures on priority topics for which measures lacking Blue Cross Blue Shield of Massachusetts 8
  • 9. AQC Improving Preventive and Chronic Care The 2009 AQC cohort continues to demonstrate success improving quality – achieving benchmarks significantly higher than non-AQC peers. The 2010 AQC cohort made significant quality improvements in year-1 of their contract (2009 vs. 2010). Preventive Screenings Chronic Care Management 5 2009 AQC 2010 AQC 2009 AQC 2010 AQC Non-AQC Non-AQC Cohort Cohort Cohort Cohort 3.9 4 3.6 Optimal Care 3.3 3.3 3 2.7 2.5 2.6 2.7 2.5 2.3 2.2 2 2.1 1.9 2 1.8 1.7 1.8 1.7 1.7 1.2 1.1 1.1 0.9 1 0.5 0 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 Blue Cross Blue Shield of Massachusetts 9
  • 10. Barriers to Adherence Cognitive Financial Logistical Motivational Blue Cross Blue Shield of Massachusetts 10
  • 11. Essential Attributes of Primary Care Measured by the Ambulatory Care Experiences Survey (ACES) Access  financial 14 2/7 %  organizational Trust 14 2/7 % Continuity 14longitudinal 2/7 %  visit based Interpersonal Primary 14 2/7 % Treatment Care Comprehensiveness  knowledge of patient % 14 2/7  preventive Clinical Interaction 14 2/7 % counseling  communication  physical exams 14 2/7 % Integration Source: Safran DG et al. JGIM 2006; 21(1):13-21. Blue Cross Blue Shield of Massachusetts 11
  • 12. Clinical Relationship Quality Is A Leading Predictor of Outcomes Business Outcomes Loyalty to the practice (voluntary disenrollment) Malpractice Risk Recommending the practice Health Outcomes Adherence to Clinical Advice Symptom Resolution Improved Clinical Indicators Blue Cross Blue Shield of Massachusetts 12
  • 13. Patient Trust as a Predictor of Adherence: Successful Behavior Change 1996 Trust (percentile) 95th 32.9% 75th 31.7% 50th 29.9% 25th 28.0% 5th 24.3% 0 20 25 30 35 % Successful Change Source: Safran et al. JGIM 2000; 15 (supp):116. Blue Cross Blue Shield of Massachusetts 13
  • 14. Patient Preference for Active Involvement in Medical Decision-Making: Effect of Patient Intervention 30 25 24.3* Experimental Group Control Group 19.4 19.2 20 18.7 15 10 5 0 Pre-Intervention Post-Intervention Source: Greenfield, S., et al. Annals of Internal Medicine, 1985; 102:520-528 * Blue Cross Blue Shield of Massachusetts p<0.001 14
  • 15. Effect of a Patient Involvement on Clinical Outcomes: Diabetes Control 14 12 10.59 10.61 10.26 10 9.06* 8 Experimental Group Control Group 6 4 2 0 Glycosylated HbA1 (%) Glycosylated HbA1 (%) Pre-Intervention Post-Intervention Source: Greenfield, S., et al. J Gen Intern Med, 1988; 3:448-457 * Blue Cross Blue Shield of Massachusetts p<0.001 15
  • 16. Patient Reported Outcome Measures (PROMs) • Measures of a patient's health status or health-related quality of life • Standardized patient reported data, collected over time in a consistent manner so results can be measured, analyzed, and used in research and care delivery. • Provides information on key dimensions of patient functional status and well-being; inform diagnosis and treatment decisions. • Quantifies the impact of treatments in ways that can inform clinical practice and quality measurement. • Meaningful Use Phase II includes requirement for PROMs Blue Cross Blue Shield of Massachusetts 16
  • 17. Near- and Longer-Term Promise of PROMs Patients and Families • Improved clinical interactions • Empirical basis for treatment decisions • Meaningful data on “quality” to inform choice PROMs Payers/Purchasers • Tools to promote focus on health and Clinicians/Systems health outcomes • Monitor patient progress • Improved evidence base on efficacy • Data to guide treatment decisions and basis for informed decision making • Improved evidence-base for care • Ability to measure and improve • Compete on evidence of better results outcomes Blue Cross Blue Shield of Massachusetts 17
  • 18. Summary & Implications ♦ A payment system that has delivered unsustainable cost growth, unreliable quality, and inferior population health is giving way ♦ New models require accountability for quality, outcomes & resource use ♦ Success is impossible without patient engagement  Clinical relationship quality is on the critical path  What role can technology play – imagine! ♦ Patient reported outcome measures (PROMs) have the potential to revolutionize clinical encounters and value in health care  The promise of PROMs cannot be realized without technology-based solutions Blue Cross Blue Shield of Massachusetts 18
  • 19. Questions and Comments dana.safran@bcbsma.com Blue Cross Blue Shield of Massachusetts 19
  • 20. Introducing Our Panelists • Joshua Feast, CEO & Founder, Cogito Health • Kamal Jethwani, MD, MPH, Lead Research Scientist, Partners Healthcare, Center for Connected Health • David C. Judge, MD, Medical Director, Ambulatory Practice of the Future, Partners Healthcare Blue Cross Blue Shield of Massachusetts 20

Editor's Notes

  1. Patient-Centered Care: What Difference Does it Make? Measuring and Improving Patient Care Experiences: From Research to Practice to National Quality Priority
  2. There soon followed a slew of reports on the quality and safety of health care. &lt;click&gt; In 1998, the Institute of Medicine ’s National Roundtable issued a report called “the Urgent Need to Improve Quality.” &lt;click&gt; That same year, a Presidential Advisory Commission on Consumer Protection and Quality in the Health Care Industry was formed (?). &lt;click&gt; In 2000, the IOM published its landmark study “To Err is Human.” &lt;click&gt; A year later, the IOM published “Crossing the Quality Chasm” suggesting how to fix American Health Care. &lt;click&gt; Then in 2003, the RAND Corporation weighed in with an article in the New England Journal of Medicine called “The Quality of Health Care Delivered to Adults in the United States” which found that just over half of Americans get the recommended care. &lt;&lt;next slide&gt;&gt;
  3. Before I describe the details of the Alternative Quality Contract model, I ’d like to give you some context. We have all heard that the health care industry is facing a crisis of increasing costs along with significant issues related to quality and safety of care. Many of these issues are unintended consequences of the dominant reimbursement model, fee-for-service, which rewards doctors and hospitals for the quantity and complexity of services provided instead of rewarding the quality and outcomes of care. To do our part as a health plan to move toward solutions, Blue Cross evaluated how our payment methodology could be changed to better support high-value health care.
  4. Since 2009, Blue Cross Blue Shield of Massachusetts has engaged physicians and hospitals in a voluntary global payment model called the Alternative Quality Contract (AQC). The AQC is designed to decrease participating provider groups ’ spending trend at least in half by the end of five years, while producing significant, measurable improvements in quality. The AQC links financial incentives to clinical quality, patient outcomes, and overall resource use. Hospitals and physicians that choose to adopt the AQC agree to take responsibility for the full continuum of care received by their patients—including the cost and quality of that care—regardless of where the care is provided. The contract model combines a global budget for a patient population with significant performance incentives based on nationally endorsed quality measures (Figure 1).