1. Mary Frances Pace
maryfrancespace@gmail.com maryfrancespace.wordpress.com 919-906-7321
Twitter: @maryfrancespace LinkedIn: Mary Frances Pace
-------------------------------------------------------------------------------------------------------------------------------------
EDUCATION
HONORS
RELEVANT
EXPERIENCE
LEADERSHIP
EXPERIENCE
University of North Carolina at Chapel Hill, Class of 2015
Bachelor of Arts in Communication Studies- Media and Cultural Studies Specialization
Minor: Journalism and Mass Communication- Advertising Specialization
Study Abroad Program at Lorenzo de Medici in Florence, Italy, June 2013
Dean’s List Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015
National Society of Collegiate Scholars
Lowe’s Companies, Inc. Online Taxonomy Analyst, Mooresville, NC, Aug. 2015-Present
 Research, design, and execute the online taxonomy architecture of various
categories on Lowes.com
 Improve and advance the online navigation experience for customers
 Conduct extensive research to determine optimal merchandising attributes
 Partner with the Search team to conduct analytics to best market categories
Capstrat Intern, Raleigh, NC, Summer 2014
 Leveraged social media monitoring platform (Radian6) to monitor and optimize
Blue Cross Blue Shield’s “Let’s Talk Cost” campaign
 Researched for various clients including AICPA, Blue Cross Blue Shield, and Quintiles
of Southern Asia
 Promoted Pavillon recovery workshop in Charlotte via multiple digital channels to
reach Pavillon’s target consumers and influencers in a geotargeted manner
 Participated in digital media training sessions, such as one led by Sysomos
 Conducted research for Zeiss to capture industry intelligence with an emphasis on
social media
Make-A-Wish Eastern North Carolina Intern, Morrisville, NC, Fall 2014
 Wrote a press release and sent it out to the email database of media contacts and
posted it on the Make-A-Wish website and Facebook page
 Interviewed and wrote a Wish Story about a terminally ill child who had his wish
granted
 Attended various events including a corporate alliance fundraising dinner and a
wish party for a child who had her wish granted
 Assisted with communication between corporate alliances
 Worked with media and social media, including Facebook and Twitter
Rebranding of UNC School of Media and Journalism, Chapel Hill, NC, Fall 2014
 Member of the winning Planning Team for rebranding the UNC School of
Journalism and Mass Communication to the UNC School of Media and Journalism
 Conducted research, analyzed findings and developed strategy for the campaign
The Next Step Realty Brand Ambassador, Based in New York, Fall 2013-Spring 2014
 Contributed to publicity for real estate firm in many forms such as video posting
and event planning
 Implemented marketing and social media tactics to promote the company including
Facebook, Instagram and Twitter posts
UNC Dance Marathon, Chapel Hill, NC
 Supply and Logistics Committee Member, Fall 2013- Spring 2014
o Solicited food and supplies for Dance Marathon, the largest student-run
event at UNC
o Promoted the marathon through Facebook and Twitter posts