This is Canadian Technician\'s 2010 Media Kit

1. 2 010MEDIA INFORMATION
www.canadiantechnician.ca

2. Canadian Technician is written exclusively for the automotive aftermarket repair professional in Canada.
The magazine speaks the right language and enjoys the trust of its readers. We knew this to be true because readers
told us exactly that, time and time again, in letters, in e-mails and face-to-face conversations. Some even telephoned
to say thanks for providing them with a magazine that speaks for them, to them, and about them exclusively...
A voice of their own.
For a free copy of the Readership in
However the proof was entirely Perspective study please contact
anecdotal… until now. the publisher, Martyn Johns, Readership
IN PERSPECTIVE
In November of 2008 we commissioned a mjohns@newcom.ca. A look into the reading habits of Canadian
Note: All information contained in the
automotive aftermarket service providers.
unique, 100% third-party readership
Readership in Perspective is copyright.
study that proves beyond any doubt that
Copying or use by individuals other than
all the anecdotal evidence was in fact those to whom the survey was originally
accurate. sent is prohibited, without the expressed Copyright, January 2009
Newcom Business Media Inc.
written consent of the publisher.
Canadian Technician…
the best read and best targeted magazine in Canada’s automotive service and repair market.
The best read The best targeted
■ When asked which magazine they would choose ■ Canadian Technician is the only magazine in this
to receive if they could receive only one, 60.6% market with a circulation that is 100% personal
of the readers chose Canadian Technician. direct request from the recipient
(34.7% chose SSGM, 3.8% chose CASP)
■ Canadian Technician is the only magazine in the
■ When asked which magazine they were most market that requires each recipient to have
likely to pass along to others in their shop, purchasing authority
67.6% said Canadian Technician.
(27.4% said SSGM, 5.0% said CASP)
Canadian Technician is the market leader no matter how you look at it.

3. Editorial Calendar 2010
January-February March April May
Marketing: Marketing: Oil Marketing: Wheels, Hubs, Marketing: Exhaust
Brake Diagnostics Technical: Balance & Alignment Technical:
Technical: Air Conditioning Technical: Oxygen Sensors,
Suspension CANADIAN Spark Plugs Modules & Emissions
OWNER
• Moving
Closing Date: Closing: Beyond Closing Date: Closing Date:
January 11 February 5 Breakdown March 10 April 9
Repairs
Material Deadline: Material: Material Deadline: Material Deadline:
January 21 February 18 March 22 April 21
THE
MAINTENANCE ISSUE
June July/August September October
Marketing: Chemicals & Additives Marketing: Marketing: Wipers Marketing:
Technical: Scan Tools Belts, Hoses & Pumps Technical: Building Your Accessories
& Equipment Technical: TOOL Investment Technical:
CANADIAN
Computers In The Shop CANADIAN
Brake Diagnostics
OWNER OWNER
• Readers • Most
Closing: Identify Top Closing Date: Closing: Requested Closing Date:
May 10 Industry Issues June 23 August 10 and Needed September 10
Training Topics
Material: • Readers Material Deadline: Material: Material Deadline:
Offer Best
May 20 Repair Tips July 7 August 20 September 22
THE
THE
READERS ISSUE TRAINING ISSUE
November December
Marketing: Marketing: Steering, Brakes & Driveline
Suspension Technical: Transmission & Cooling Systems
Technical:
CANADIAN
Oil OWNER
• A look at how
Closing Date: Closing: the latest
October 8 Nov. 10 products, tools
and programs
Material Deadline: are changing
Material: the landscape
October 21
Nov. 22
THE
CANADIAN
INNOVATION ISSUE
OWNER
Canadian Car Owner is published quarterly. It is sent in bulk to automotive repair facilities and is
also distibuted with Canadian Technician’s March, June, September, and December issues.
* Calendar subject to change without notice.

4. The Best Editorial Content In The Industry
David Menzies, editor of Canadian Technician and Canadian Car Owner,
is an award-winning writer and editor. David’s work has appeared in a number of
consumer and trade publications ranging from the National Post and Canadian Business
to Marketing Magazine and Profit Magazine. As well, David is an avid auto enthusiast
and has written about cars and the automotive industry for the past 15 years.
Allan Janssen, Newcom’s Editorial Director and previous editor of Canadian
Technician is the man responsible for turning Canadian Technician
into the premier magazine it is today. Allan will continue to be
involved in the production of Canadian Technician
and as well in the industry at large.
Editorial Contributors
Rick Cogbill, Canadian Technician’s resident humorist, is a former
garage owner and freelance writer. His own experiences are
recounted in The Car Side column, featuring lovable fictional
characters including beleaguered shop owner Slim Shambles,
diagnostic guru Basil, and apprentice Tooner.
Kelly Bennett is a management trainer with 15 years experience
coaching automotive repair shop owners. His Management S.O.S.
column, describes letters between a successful shop owner and a
former employee. His column has truly resonated with readers,
by offering practical advice in a unique and entertaining manner.
Bob Greenwood is the president of E.K.Williams & Co. (Ont.) Ltd.
His column, The Greenwood Report, features the hard facts and
tough advice for which Bob is known in the industry. Bob is also
the founder of the Automotive Aftermarket E-Learning Centre, an
on-line resource for independent shop owners.

5. canadiantechnician.ca
All rates are per month
Leader Board Banner
(728 x 90)
$1000
Auto Answers
(Sponsored links)
$250
(Minimum 3 months)
Big Box (300 x 250)
$1000
Service Notes Newsletter
(2 spots available)
$1000
Online Edition
(Exclusive sponsorship)
(1 spot available)
$1500
Bottom Banner (728 x 90)
$500
Some current advertisers who are making use of both print and digital media.

6. www.canadiantechnician.ca 2010
RATE CARD
Effective January 1, 2010
Supplied Inserts
Color Ad Rates Prices in Canadian $ Contact publisher or your representative for
quotation and specifications.
Ad Size 1X 3X 6X 9X Full Program
Shipping Instruction for Inserts
Full Page $4,939 $4,860 $4,744 $4,665 $4,350 Ship direct to printer: Check with production
manager for information. Send 6 samples of insert
2/3 Page $4,308 $4,245 $4,145 $4,077 $3,814
to CANADIAN TECHNICIAN, and provide waybill
1/2 Island $3,057 $3,005 $2,931 $2,879 $2,674 number of shipment.
1/2 Page $2,863 $2,816 $2,748 $2,701 $2,511 Shipping Instruction for all other Materials
Digital materials, film, artwork, etc. send to:
1/3 Page (square or vertical) $2,100 $2,063 $2,016 $1,979 $1,838 Production Manager,
1/4 Page $1,508 $1,486 $1,466 $1,445 $1,318 CANADIAN TECHNICIAN
451 Attwell Drive, Toronto,
1/6 Page $1,109 $1,094 $,1062 $1,046 $973 Ontario M9W 5C4
Urgent material should be sent by courier and
1/8 Page $1,026 $1,015 $1,004 $994 $904
waybill number advised. U.S. advertisers are advised
REGIONAL RATES: Available on request. BLACK AND WHITE RATES: Subtract 25% of colour rates. to use Federal Express.
Mechanical 3-3/8
Requirements 8-1/4 x 11 16-1/4 x 11
4-5/8
x 10
7 x 10 x 10 1/3
• TRIM SIZE: 1 Page Double Page Spread Page
Type Safety 1/2
2/3 Page Vert.
8" x 10-3/4" BLEED BLEED
Vertical
Page
2-1/8
Vert.
x 10
• BLEED:
Add 1/8" to all sides
• PRINT SPECIFICATIONS: 4-5/8 3-3/8 2-1/8 3-3/8
4-5/8 x 4-7/8 x 4-7/8 x 4-7/8 x 2-3/8
Web offset x 7-1/2
8-1/4 x 5-3/8 1/3 Page 1/4 1/6
• SCREEN: 133 line 7 x 4-7/8 1/2 Page 1/8 Page
1/2 Horiz. Square Page
1/2 Horiz. Island Page
BLEED Sq.
• Saddle Stitched
Electronic File Delivery Contract and Copy Conditions
• We can receive electronic files for advertising and editorial via e-mail, FTP, or on 1. The advertiser agrees to protect publisher against legal action based upon
disk. Macintosh format is preferred. libelous statements, false or misleading statements or unauthorized use of
• Always supply a proof of your material (enclosed with disk or as PDF). Please photographs or other material in connection with advertisements placed.
relay the method and date of transmission of your files to your Account Manager 2. All advertising copy is subject to approval of the publisher.
or the magazine Production Manager so we know where and when to expect
your files. 3. The word “Advertisement” will be placed above copy that in our opinion resembles
editorial material.
MAC Applications Preferred 4. Production costs incurred on behalf of advertisers will be charged to them.
• QuarkXpress • Adobe Acrobat
5. Cancellations are not accepted after closing date.
Accepted Modes of Delivery 6. The publisher is not bound by any conditions, printed or otherwise, appearing
• Compress all files (.sit or Zip) before e-mailing, and uploading to the FTP site. on contracts or copy instructions when such conflict with policies covered by
• E-mailed files should be sent to production@canadiantechnician.com this rate card.
• FTP files should be sent using a web browser to: 7. The publisher will not be liable for material uncalled for beyond one year after
http://66.11.71.173:8000 last use.
Name: cantech Password: cantech1
8. The advertiser and the advertising agency agree that CANADIAN TECHNICIAN
Polybag Service magazine shall be under no liability for failure to insert any advertisement.
• $200 per thousand items, 9. The advertiser and advertising agency assume a joint liability for payment of all
• Maximum quantity per issue 25,000, Minimum quantity 2500 advertising placed via the agency, in the event that one or the other should
• For demographic splits a one time set up charge of $200 will apply cease business prior to payment of outstanding invoices.
451 Attwell Drive For advertising opportunities please call...
Toronto ON M9W 5C4 Martyn Johns Publisher
416 614-2200 Direct: (416) 614-5826 • Cell: (416) 574-0974
Fax: (416) 614-8861 martyn@canadiantechnician.ca