1. Martha
Eelman
(317) 696-1926 | marthaeelman@gmail.com
13711 Smokey Ridge Overlook
Carmel, IN 46033
www.marthaandlyuda.com
EDUCATION
Indiana University
2012-2016
MAJOR
Bachelor of Arts in
Fashion Merchandising
MINOR
Kelley School of Business &
Fashion Design
GPA
3.45
SKILLS
Adobe Creative Suite
Lectra Kaledo
Fashion Blogging
Fashion Styling
Microsoft Suite
Social Media
FASHION STYLING EXPERIENCE
Blogger
- M + L is a fashion & lifestyle blog for the fashion-savvy women ages 18-24
- Produce content with a focus on personal style, DIYs, travel and fashion trends
- Drive traffic to M+L averaging 2,500 unique monthly visitors
- Collaborate with and feature independent fashion labels
- Built relationships with Daisy Natives, SOREL Boots, Maslo Jewelry & Jen Daisy
- www.marthaandlyuda.com - Est. Dec. 2013
Style Guru Blogger Intern
- Represent the street style trends at Indiana University in monthly written articles
- Participate in exclusive brand collaborations with Steve Madden, Sephora,
Clinique, Undies.com and Old Navy for their editorial column
- January 2014-May 2016
INVOLVEMENTS
- Attended NRF Student Program |
New York, NY | January 2016
- Designed Display Windows for
Indiana Pacers | Indianapolis, IN |
October 2015
- Member of Retail Studies
Organization | Bloomington, IN |
Fall 2013-Present
- Attended Chicago Field Seminar
via RSO | Chicago, IL | Fall 2014
- Attended New York Field
Seminar via IU Fashion Program |
New York, NY | May 2014
- Global Gala Fashion Show
Assistant Stylist | Bloomington, IN
| Winter 2014
RETAIL EXPERIENCE
Stylist
- Create a personal one-on-one customer experience
- Advise and style customers based off their wants by offering knowledagable
fashion forward information on the Free People look and lifestyle
- Style and model outfits for daily Instagram postings via Indianapolis’ FP profile
- Maintain store product and visual displays
- Los Angeles - Nov. 2015-Present
Stylist Deborah Afshani - Los Angeles - October 2016-Present
Stylist Intern
- Pack and prep wardrobe materials for shoot days
- Assist stylist on set by changing models and keeping product organized
- Maintaining wardrobe in the midst of shooting: pinning, clamping, taping any
thing that appears out of place
- Assist in pulling product for upcoming shoots
- Deborah’s clientele includes Vanity Fair, Arbonne, Vogue, W Magazine, Colour
Pop Cosmetics, personal photoshoots & more
Celebrity Stylist Anita Patrickson - Los Angeles - July-Nov. 2016
Stylist Intern
- Process and pick-up or return showroom pulls
- Maintain the “kit closet” in an organized matter
- Assist stylist on set by prepping, packing and keeping the kit at all times
- Anita’s clientele includes Julianne Hough, Olivia Culpo, Erin Andrews & more
FASHION BLOGGING EXPERIENCE