PhD Research Plan presentation.

1. Evaluation of the use of digital
tools in the development of
feminist activism: the cases of
#OnSónLesDones and Las
Kellys
Marta Roqueta-Fernàndez
Phd Student
Research Plan

2. 1. Case studies
2. Literature review
3. Objectives and research questions
4. Methodology
Outline

3. 1. Case studies
● CASE STUDY 1. #OnSónLesDones: women
cyberactivists that fight for an equal
representation between women and men as
current affairs analysts in Catalan media.
● After six years of activism, we have not
succeeded.
RESEARCH
PROBLEM
How can we make our
online and offline
strategies more
effective?
Source: prepared
by the author.

4. 1. Case studies
CASE STUDY 2. Las Kellys: organisation of
hotel maids that demands better working
conditions for them, in Catalonia and Spain.
● Theoretical framework
o Situated knowledges (Haraway, 1988).
o Theory as liberatory practice (hooks, 1994).
o Intersectionality (Crenshaw, 1993; Rodó-Zárate
and Jorba, 2019, 2020).
Need for another case study!

5. 2. Literature review
Bernal-Triviño, A. and Sanz-Martos, S. (2020). “Las Periodistas
Paramos in Spain: Professional, feminist Internet activism”.
European Journal of Communication, vol. 35 (4), pp. 325-338.
Castaño Collado, C. (2019). “Revolución tecnológica y acceso
de las mujeres al espacio público”. Tiempo de paz, pp. 43.51.
Flores Paredes, B. (2021). Ciberactivisme feminista a
Catalunya. El cas del 8M del 2018. Barcelona: Fundació Josep
Irla.
Gago Gelado, R. (2019). Ciberfeminismo en España: discurso
teórico y prácticas digitales. San Vicente del Raspeig: Instituto
Universitario de Investigación de Estudios de Género.
Ideograma, Fondo Calala de Mujeres, Open Initiative for
Europe (2019). La comunicación del movimiento feminista en
el estado español. Barcelona: Ideograma.
Sáinz, M; Arroyo. L. and Castaño Collado, C. (2020). Mujeres y
digitalización. De la brecha a los algoritmos. Madrid: Instituto
de la Mujer y para la Igualdad de Oportunidades.
Significant body of
knowledge about the
use of digital tools by
Catalan and Spanish
women activists and/or
feminist groups, despite
being a relatively new
topic.

6. 2. Literature review
• Observation of the interaction between activist campaigns developed in
the physical and digital spheres.
• Analysis of how context and target actors and audiences influence the
activity of the two feminist groups as well as their use of social media =
situation (Clarke, Friese and Washburn, 2018) + process (Charmaz,
2016).
• May provide relevant insights on how socioeconomic level and race
influence the use of digital tools for developing feminist activism.
Relevance of my research
Charmaz, K. (2006) Constructing Grounded Theory. London: SAGE Publications.
Clarke, A. E; Friese, C; Washburn, R.S. (2018). Situational Analysis. Grounded Teory ‘After’
the Interpretive Turn. Thousand Oaks: SAGE Publications.

7. O1. Identify opportunities and limitations of the use of digital tools for the
organization of feminist groups, as well as for the development of their campaigns.
O2. Compare the use of digital tools, and the role they have in the achievement
of activists’ goals and the satisfaction of needs, of two feminist groups that differ
from each other in terms of objectives and the socio-demographic characteristics of
their members.
O3. Contribute to the debate on whether social media are a tool for women’s
emancipation or an instrument of political alienation, in the service of the neoliberal
companies that own them.
O4. Explore the complementarity between situated feminist knowledges produced
in both academic and activist spheres.
RQ.1. How does each feminist group incorporate the use of digital tools in its
activist practices?
Situational Analysis
Social Network Analysis
CASE
STUDIES

8. 4. Methodology: Situational Analysis
Methods
• Semi-structured interviews.
• Participant observation of meetings.
• Discourse analysis of visual and textual documents created by
each group.
• Possible use of Constructivist Grounded Theory.

9. 4. Methodology: Social Network Analysis
• Social media monitoring 1
✔ Monitoring of each group’s activity in social media and the digital sphere during one
month.
✔ Analysis of their visual and textual narratives.
• Social media monitoring 2
✔ Monitoring the online communication strategy of one specific campaign organised
by each group.
✔ Analysis of their visual and textual narratives.

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