[Master Class Programmatic Trading May 2014] Keynote by Hervé BRUNET CEO & Co-Founder at StickyADS.tv
MASTER CLASS PROGRAMMATIC TRADING IAB Interact Paris 2014 May 19,2014 Paris: Microsoft France 41 Quai du Président Roosevelt, 92130 Issy-les-Moulineaux http://masterclass.stickyads.tv/ Introduction – Master Class Programmatic Buying Hervé is CEO and COfounder of StickyADS.tv. StickyADS.tv designs, develops and operates the leading European programmatic video platform. Next to its own-operated marketplace, StickyADS.tv also proposes its platform (SSP) to publishers who want to operate their own private marketplace. Large publishers with significant video inventory can now define & control their own pricing strategies with their clients (trading desks, advertisers). Our platform allows publishers to transpose their business rules to the video programmatic ecosystem. It helps publishers run their business in the most effective manner.
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[Master Class Programmatic Trading May 2014] Keynote by Hervé BRUNET CEO & Co-Founder at StickyADS.tv
- 1. The rise of programmatic video May 2014 Hervé Brunet - CEO & Co-Founder
- 2. About StickyADS.tv London Hamburg Milan Paris (HQ) Montpellier (R&D)Madrid 50 employees in 6 offices across Europe € 5M raised from ISAI and Ventech 92 countries using our platform 4 years of experience in video ad technology Empowering Publishers for Programmatic video advertising
- 3. People’s TV behavior is changing From full-focus on one screen in the old days... 1994
- 4. ...To multi-screen usage in the digital age! People’s TV behavior is changing 2014
- 5. Advertising budgets follow eyeballs 70 %of advertisers want to shift ad spending Television Online video Source: IABDigital Content Newfronts 2013 AttendeeSurvey “In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”
- 6. TV budgets shifting to online video 10% 375M$
- 7. Programmatic video buying is on the fast lane It will be multiplied by 5 between 2013 and 2017 0 500 1000 1500 2000 2012 2013 2014 2015 2016 2017 Non-Programmatic Video Programmatic Video € 35.9 m (4.6 %) € 119.6 m (12.2 %) € 225.5 m (18.7 %) € 368.8 m (25.8 %) € 503.0 m (30.3 %) € 626.5 m (33.2 %) Video advertising revenue in European Big 5 (€m) Source : IHS 2013
- 8. Programmatic video has a strong buyer density More than 380 advertisers in January 2014 Up to12x bid density for one video ad space
- 9. Programmatic leads to higher CPMs Unmatched sell price Source: internal stickyADS.tv data January 2014
- 10. Video is quality inventory made for branding Video ads are very different from display ads Display Video VS Infinite inventory Bigger reach but lower quality Optimize for conversion and sales Made for performance Precious inventory Rare space has more value Build brand with awareness and image Made for branding
- 11. So the opportunity is here
- 12. How publishers see video programmatic
- 13. Issues to address Control Sales conflict Transparency Protect assets value
- 14. SSP is the gatekeeper of your inventory Protect the interests of publishers Publisher Buyers Your own private marketplace Floor Price Blacklist Yield Reporting Business Analytics
- 15. You are in control! Do business on your own terms
- 16. Hervé Brunet CEO & Co-Founder herve@stickyads.tv 100 avenue Charles de Gaulle 92200 Neuilly-sur-Seine FRANCE +33 1 80 04 19 01 Thanks!