Automation, Programmatic and Analytics together are fundamentally changing how recruitment advertising is bought, managed and optimized, with many large corporations and agencies increasingly putting systems in place. Used in concert, they are the holy trinity of recruitment advertising. The days of old-school job board spreadsheets, or guessing what credits you need, are gone. We are in the era of real-time buying, based on what works best, with continuous optimization of campaigns. If you are not using automation and programmatic to control your recruitment advertising, you are wasting both time and money and reducing the effectiveness of your advertising performance. We often hear these terms used, but what do they mean, what are the differences, and most importantly what are the benefits?

2. Automation, Programmatic and Analytics together
are fundamentally changing how recruitment
advertising is bought, managed and optimized, with
many large corporations and agencies increasingly
putting systems in place.
The days of old-school job board spreadsheets, or
guessing what credits you need, are gone. We are in
the era of real-time buying, based on what works
best, with continuous optimization of campaigns.
If you are not using automation and programmatic
to control your recruitment advertising, you are
wasting both time and money and reducing the
effectiveness of your advertising performance. We
often hear these terms used, but what do they mean,
what are the differences, and most importantly
what are the benefits?

3. Automation:
Tells the system what to do
Benefits:
• No need to manually check every job on every job board
to make edit on appearances and pay.
• Significant time saving allowing a greater focus on
priority activities
• Better allocation of budget from easy jobs to hard-to-fill
roles, shifting of jobs to the best performing job boards
and advertising stops once target reached

4. Programmatic:
Where the system buys the
advertising. So is the plumbing
that tells the job boards and
media owners what to
advertise where.
Benefits:
No more manual posting of jobs
No more having to buy and allocate job board credits
Works across multiple job boards and media, without the need for contracts

5. Benefits:
• Advertising performance improvements are typically
between 40% and 70%
• They allow for additional time savings from your team
and cost savings of being able to reduce agency or
empty desk costs.
• By buying from a single point across a network of
multiple job boards, you are likely to fill more jobs.
Analytics:
Tells you what it has done

6. Let’s have a conversation about your recruitment advertising goals.
Contact us, Proactive Talent at www.proactivetalent.com/contact-us

7. www.proactivetalent.com