Companies have made some bold promises when it comes to #diversity initiatives, even before the protests ignited by the death of George Floyd. Women and minorities are underrepresented in several industries. This disparity is especially evident within the tech industry where female software developers are conspicuously absent. To address this issue, several organizations have launched programs to attract women into #stemcareers. As such, the future possibilities of #recruiting more women into tech roles is encouraging. But, what about today? How can #tech companies secure diverse talent like female software developers for #techhiring in this highly competitive market? In this presentation, learn 7+ tactics for #sourcing female software developers.

1. Hey!
My name is Jim Stroud
and I have a little
something for the
Sourcers, Recruiters
and Talent Acquistion
Leaders out there!

2. There is a shortage of
women in tech and its
been that way for a while.

3. There are a lot of articles
talking about this.

4. And sourcing female
software developers is
harder in some places
than others.

5. If you try to find an article explaining
how to find female software
developers, no such luck.

6. So, I thought,
why not make
one? So, I did.
And here it is!

7. “HOW TO” (FIND OR SOURCE)
(FEMALE OR WOMEN) –MEN
(DEVELOPERS OR ENGINEERS)
Ways to get it done!
By: Jim Stroud | VP, Marketing
7

8. Brought to you by…

9. www.proactivetalent.com

10. #1Source from
podcasts
BASIC STRATEGY:
• There are a lot of podcasts online covering all sorts of topics.
• Look for guests on podcasts that might prove a worthy hire.
• More often than not, the podcast show will mention who
their guest is and what they will be talking about.
• Also, network with the podcast host as they are probably
well connected if they have a long-running podcast.

11. 1
2
3
1. Search for mentions of software engineers and
the pronoun “she” in hopes of finding female
developers who have been guests on podcasts.
2. Check out the results! I found several good leads
this way.
3. Automate the search so you only have to do it
once.
NOTE:
source: www.listennotes.com

12. source: duckduckgo.com source: yahoo.com

13. #2Source female
authors
Of course, try
this search on
other search
engines too.

14. #3
Image Search

15. After adding my search, I want
to refine my results to pictures.
So, I click the “Images” link.

16. So, I mouse over “Settings” and
click “Advanced Search.”
Hmm… I’m not excited
about these results.

17. I add my search terms and
additional criteria as shown.

19. At this point, I scroll through the
results and click on the images that I
think belong to female software
developers. When I click the photos,
more often than not, I get a name,
job title and the company they work
for.
NOTE:

20. I like these results but, still not
in love. I decide to tweak my
search a bit more.

21. I changed the search (as shown in
the search box) and I like these
results a lot more! FYI, I did not
return to Advanced Settings.
Still, after reviewing them, I
consider a couple more
tweaks.

22. Tweaks:
• I change the “aspect ratio” to Square and I
get a different set of leads. Yay!
• I also would consider additional searches
like “she is a software developer”

23. Another tweak, of course, is to search without
the “Advanced Search” refinements. And last,
but not least, click on these suggestions as they
may lead to more of what you are looking for.

24. I also recommend searching outside of Google as
well. Check out the suggestions Bing Images
gives like “Black female Software Engineer” and
“Chinese Female Software Engineer.” Great for
even more diversity sourcing!

25. Bing has filters similar to Google
and by leveraging them, I get
more of what I want. Cool.

26. By the way, if you are
impressed by what you’ve
seen so far and just happen
to be short on recruiters
then, we should talk.
Recruiting is just one service
we offer our clients.
On Demand Recruiting is
just one service we offer
our clients.
https://proactivetalent.com/contact-us

27. #4
#iLookLikeAnEngineer

28. You May Have Seen My Face on BART http://j.mp/1g4irje
Read this
article!

29. Read this
one too.
The Numbers of the #ILookLikeAnEngineer Ad Campaign (and a Free Poster!) http://j.mp/30WPUn3

30. Women who tweet
#iLookLikeAnEngineer may be
Software Developers you want
to recruit.

31. #womenintech #stem #girls
#changetheratio #girlsinstem
#computerscience #compsci #coding
#programming #heyatimhunt
#femaleengineer #wogrammer
OTHER HASHTAGS TO EXPERIMENT WITH
IN YOUR TWITTER SEARCHES

32. Track articles on Twitter
#5

33. Hmm… Would this be an article that
female engineers share on Twitter?
Umm… I think so.

34. Searching the URL on Twitter reveals
the accounts that have shared the
article. Maybe you want to recruit the
people who tweeted it and/or recruit
the people that follow them?

35. These are all Twitter accounts that shared the article I found. Lots of organizations that I can source from and network with.

36. Do you think recruiting
is all we do?
It just sort of hit me as I was doing this
that some of you may be thinking that
we are a one trick pony. I assure we
are not. In fact, we offer a myriad of
services to help you attract, recruit
and retain talent.
We are always open to a conversation about:
• Employer Branding
• Recruitment Marketing
• Content Development
• OnDemand Recruiting
• Recruiting Optimization
• Technology Integration
• Diversity, Equity, & Inclusion
• Learning & Development
• Training & Advisory
https://proactivetalent.com/contact-us
LET’S TALK

37. And since this presentation is
about recruiting females, you
may have an interest in this
case study.

38. https://proposals.proactivetalent.com/Postmates-Case-Study-l3JX5wbwQqGM
Hmm… Imagine what
we can do for you.
;-)

39. #7 Maternity
Leave

40. Presumably, only women are on
maternity leave so this search should
yield mostly (if not totally) females.

41. intitle:maria intitle:resume
("software developer" | "software engineer")
-sample -template -example
If you add traditional female names
to your search strings, you will likely
get female candidates in your search
results.

42. BONUS TIPS
These tips are like the extra
prizes found inside of a Cracker
Jack box.

43. This search should return
some interesting results.

44. There are a LOT of
tech scholarships for
women out there.
Why not recruit the
women who won in
the past?

45. information technology scholarships for women (winners OR recipients) 2018
Hmm… I wonder if any of
these scholarship winners
could be found on LinkedIn?
Just wondering…

46. END
My time is up! I thank you for yours. If you ever
want to talk attracting, recruiting and retaining
talent. Let’s have a conversation about that.

47. ARTICLES CITED IN THIS PRESENTATION
• Lack of Women in Tech is Hindering Industry Growth http://j.mp/2pTJEQb
• Why So Few? Women in Science, Technology, Engineering, and Mathematics http://j.mp/2AU3jS4
• Bridging the gender gap: Tackling the shortage of women in STEM http://j.mp/2APauLp
• Tackling the shortage of women in STEM http://j.mp/333eVyq
• Which Countries Have the Most Skilled Female Developers? http://j.mp/2OCHfnt
INTERESTING ARTICLES
• 7 facts about the STEM workforce http://j.mp/2Ou2dEK
• Diversity Statistics in Tech: A Deeper Look — and a Case Study http://j.mp/2pTEp2Y
• Diversity in Tech by the Numbers: Age, Race, & Gender | Recruiting Innovation http://j.mp/33c2FeU
• Here’s the clearest picture of Silicon Valley’s diversity yet: It’s bad. But some companies are doing less
bad https://www.revealnews.org/article/heres-the-clearest-picture-of-silicon-valleys-diversity-yet/