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The RBOC Bankruptcies 2009 Webinar
July 28, 2009
The yellow pages industry has been rocked in 2009 by economic woes resulting in two
major publishers—Idearc Media and R.H. Donnelley—filing for bankruptcy protection
and one international yellow pages publisher—Yell Group (London), the publisher of
Yellowbook in the U.S.—announcing that it had begun a process to refinance its debt in
the hope it could extend the maturity dates and change terms.
While many view the bankruptcies as a sign of a collapsing yellow pages print industry
brought on by the Internet, others share the view that the economic woes resulted from
decisions at Idearc and Donnelley that caused them to grow too much, too fast and too
soon, expanding beyond the abilities to meet financial obligations as easy credit
became hard credit.
On July 28, 2009, Simba yellow pages senior analyst David Goddard presented findings
from Simba's just released business brief, The RBOC Bankruptcies 2009. David was
joined by directory publishing executives Frank Jules (president & CEO, AT&T
Advertising Solutions) and Scott Pomeroy (president & CEO, Local Insight Media), who
addressed the state of the yellow pages industry as they see it from their roles at the
head of two of the top five U.S. directory publishers.
The RBOC Bankruptcies 2009 report takes an in-depth look at the actions behind the
scenes that led to bankruptcy court and projects where Idearc Media and R.H.
Donnelley and the entire industry—both independent and incumbent—are likely to find
themselves in the future.
In case you missed out, now you can order Simba's RBOC Bankruptcies 2009 webinar
recording. Just select the Online Download purchasing option above.
About the Speakers:
Frank Jules is president and CEO of AT&T Advertising Solutions. He is responsible for
all functions of the $5 billion business. The company provides a complete suite of print
and online advertising search solutions that help small and medium businesses
succeed. AT&T publishes more than 1,250 directory titles in 22 states with a distribution

2. of about 173 million copies.
Frank received a Bachelor of Liberal Arts degree from Iona College in 1978. He serves
on the board of the Yellow Pages Association and the Association of Directory
Marketing.
Scott A. Pomeroy is president and CEO of Local Insight Media, with overall
responsibility for the company’s strategy, growth and value creation. Now the fifth
largest directory publisher in the U.S., Local Insight Media provides print and online
directories in 42 states, Puerto Rico and the Dominican Republic; serves approximately
340,000 small business advertisers; and has approximately $700 million in pro forma
revenue.
Prior to joining Local Insight Media, Scott was executive vice president and CFO for Dex
Media, where he served in other key leadership positions, including senior vice
president of finance and vice president/treasurer. Over the course of his 23-year career,
Scott has held leadership positions in diverse industries, including chief financial officer
for Eotec Capital and president and chief operating officer of Lewis Food Groups. Scott
began his career with KPMG Peat Marwick. He holds a B.B.A. in Accounting from the
University of New Mexico and earned Certification in Public Accountancy. A member of
the Yellow Pages Association, Pomeroy is a frequent speaker and contributor at
industry and financial conferences.
David Goddard is senior analyst/editor of the Yellow Pages Group of Simba
Information, where he oversees content gathering and presentation of Simba’s Yellow
Pages & Directory Report and numerous related research reports. Prior to joining
Simba, David worked at Eagle Publishing, a chain of daily and weekly newspapers and
printing houses throughout the Northeast. At Eagle, he served as business editor and
managing editor of several newspapers, and from 1988 to 1996 he was editor and
publisher of the Vermont and then Connecticut operations.
Additional Information
Stamford, CT—July 14, 2009—On July 28, 2009, Simba yellow pages senior analyst
David Goddard will present findings from Simba's upcoming business brief, The RBOC
Bankruptcies 2009. David will be joined by directory publishing executives Frank Jules
(president & CEO, AT&T Advertising Solutions) and Scott Pomeroy (president & CEO,
Local Insight Media), who will answer your questions and address the state of the
yellow pages industry as they see it from their roles at the head of two of the top five
U.S. directory publishers.
The yellow pages industry has been rocked in the last few months by economic woes
resulting in two major publishers—Idearc Media and R.H. Donnelley—filing for

3. bankruptcy protection. The two publishers had combined revenue of $5.48 billion in
2008, accounting for 32.95% of the total $16.62 billion in yellow pages industry sales.
While many view the bankruptcies as a sign of a collapsing yellow pages print industry
brought on by the Internet, others share the view that the economic woes were caused
by decisions at Idearc and Donnelley that caused them to grow too much, too fast and
too soon, expanding beyond the abilities to meet financial obligations as easy credit
became hard credit.
The RBOC Bankruptcies 2009 report, due to be released July 15, takes an in-depth look
at the actions behind the scenes that led to bankruptcy court and projects where Idearc
Media and R.H. Donnelley and the entire industry—both independent and incumbent—
are likely to find themselves in the future.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba provides consulting and reports that offer key decision-
makers at more than 15,000 client companies around the globe with timely analysis,
exclusive statistics and proprietary industry forecasts.
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