Sample Global Precision Agriculture Market Analysis & Forecast (2015-2022)

GLOBAL PRECISION AGRICULTURE MARKET
ANALYSIS & FORECAST (2015-2022)
Technology (VRA, Soil Mapping, Yield
Monitoring, Precision Irrigation)

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Global Precision Agriculture Market Analysis & Forecast (2015-2022)
Technology (VRA, Soil Mapping, Yield Monitoring, Precision Irrigation)
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1 EXECUTIVE SUMMARY
Precision Farming techniques have prevailed since the early 1990s and have steadily
penetrated the agriculture industry. Initially having entered in the American market, the
technology has rapidly found feet throughout the world helping enhance yields and improving
efficiency. The briskly increasing population and growing climatic changes are driving the rapid
adoption of precision farming technologies that are estimated to reach over $XX billion by 2022
growing at a CAGR of XX% from 2015 to 2022.
The report identifies the key components in the precision farming industry to be automation
and control systems, sensing & monitoring devices and farm management systems.
FIGURE 1
PRECISION FARMING COMPONENTS MARKET STATISTICS,
(2015-2022)
Source: BIS Research
The above figure illustrates the expected trend to be observed with the growth of the above
mentioned components.

Automation and control systems currently occupy the largest market share with a revenue
generation of $XX billion as of 2015. This figure is estimated to rise to $XX billion by 2022
growing at a rate of XX% CAGR. Farm management systems currently occupy the lowest
market share accounting for XX% of the market revenue.
These technologies serve an array of application verticals such as yield monitoring, variable
rate application, farm mapping, soil monitoring, crop scouting and precision irrigation. In
accordance with the report, yield monitoring is the application vertical that accounts for the
highest share of revenue generation as of 2015.
FIGURE 2
YIELD MONITORING MARKET STATISTICS (2015-2022)
The above figure gives the estimated revenue generation associated with yield monitoring over
the forecast period and the year on year growth rate. The revenue generated by yield
monitoring was $XX million as of 2015 is estimated to reach at $XX billion in 2022 growing at a
CAGR of XX%.

2 REPORT DESCRIPTION
Report description Precision Farming is an area of farming techniques associated with
management of variability of soil, nutrients, water, crop and environmental factors. In
conventional agriculture practices, fields subject to farming are considered to be uniform and
thus applied with uniform rates of agrochemicals and fertilizers. However, there exist large
amounts of variability in soil properties and vegetation density throughout the field. These
variability conditions are what precision farming primarily deals with, consequently enhancing
efficiency. The world population is estimated to hit the XX billion mark by the year 2050. With
per capita arable land decreasing by the day due to rapidly increasing population, efficient
agricultural techniques are the need of the hour. Precision Agriculture presents significant
potential in enhancing food productivity while at the same time providing sustainable
management of resources. The global precision farming market is estimated to grow at a
CAGR of XX% from 2015 to 2022, to reach over $XX billion by 2022.
Following a comprehensive research on precision farming and extensive assessment of the
market scenario, the report carries out an impact analysis of the key industry drivers,
challenges and opportunities, listed in the market dynamics segment. Burgeoning population
and endangered concept of food security, Modern technologies and IT pushing the demand of
precision farming techniques, The inextricable link between precision farming and sustainable
development, The economic boom in the Asia Pacific region, and The feature of nutrient
management are the key market drivers identified in the report which will provide the forward
push to the industry in the forecast period. The major pain points, however, for the industry
include Paucity of awareness and absence of dedicated education of precision farming among
the farming sector; Processing, storing and managing vital and enormous amount of data;
Lack of standards and constraints on exchange of data between systems; High upfront
investment and Feasibility with the usage of drones.
The report further gives an extensive outlook on the multifarious applications portfolio served
by the precision farming technologies. These applications include Yield Monitoring, Variable
Rate Applications (VRA), Soil Monitoring, Crop Scouting, Farm Mapping and Precision
Irrigation. The applications segment further gives a brief overview of the benefits involved with

these applications as well as the different technologies and components such as Farm
management systems, Sensing and monitoring devices and Automation and Control systems.
An exhaustive study of the geographical scenario of the industry is included in the geographical
analysis section. The geographical analysis provides detailed insights on the key trends of the
industry in the listed geographies identifying the demographic impact and the involvement of
governmental and non-governmental organizations. The report has identified three key
geographical regions served by the industry including Americas, Europe and Asia Pacific. These
regions are further segmented listing the major countries in each region. The report identifies
U.S. to be the largest market for the industry accounting for over XX% of the net market
revenue (as of 2014) followed by Germany and Canada. The geographical analysis section also
mentions the key market players driving the industry in the respective markets.
The report also includes the Competitive Landscape, benchmarking the key market participants
on the basis of their involvement in the industry over the past 3 years. The study has also
incorporated the detailed profiles of 18 top market players across the value chain of the
industry, including component manufacturers, Original Equipment Manufacturers (OEMs),
precision irrigation equipments providers and software and data management companies.
Some of the key private players in the industry include AgLeader, Ag Integrated, AgNav,
AgSense, AgSync, Ally Precision Industries, Amazone GmbH, Arvus, Bestway Inc., CropMetrics,
Dickey-john Corp., Micro Trak Systems, TeeJet technologies, Tru Count and ZedX Inc. among
others.
The key public players in the industry include AGCO, AgJunction, John Deere & Company,
Lindsay Corp., Monsanto, Syngenta, Toro Company, Trimble Navigation, Valmont, and Yara
International among others.

3 RESEARCH METHODOLOGY
3.1 BIS RESEARCH METHODOLOGY
We exhaustively use both primary sources (in-house experts, industry thought leaders, market
players, and independent consultants) and secondary sources (a host of paid and unpaid
databases) along with analytical tools to build our forecast and predictive models.
FIGURE 3
BIS RESEARCH METHODOLOGY
Need Analysis
 Identification of business problems
 Literature review
Research Design & Planning
 Questionnaire & discussion guide preparation
 Segmentation, needs and want assessment
Data Collection & Synthesis
 Extensive use of secondary & primary sources
Data Analysis
 Compiling market data
 Market sizing, market penetration and market share analysis
Strategic Insights & Recommendation
 Necessary analysis utilizing appropriate analytical frameworks & tools
 Synthesize & validate findings
This research study involves the usage of extensive secondary sources, directories, company
websites, and annual reports. It also makes use of databases such as IEEE, Hoovers,

Bloomberg, Business-week, Factiva, and One-Source to collect useful and effective information
for an extensive, technical, market-oriented, and commercial study of the global market.
The primary sources are comprised of industry experts from agriculture, technology, and
related industries as well as preferred suppliers, manufacturers, distributors, administrators,
solution providers, technology developers, alliances, standards & certification organizations
from companies, and other organizations related to the segments of this industry’s value
chain. All primary sources were interviewed to obtain and verify critical qualitative &
quantitative information and assess the future prospects.
The three key approaches adopted to estimate and validate the global market potential across
each technology, application, and geography are listed below.
3.1.1 RESEARCH METHODOLOGY FOR PRECISION
FARMING MARKET
FIGURE 4
DIFFERENT PHASES OF RESEARCH METHODOLOGY FOR PRECISION
FARMING MARKET
Geographical
Analysis
Demand Side
& Supply Side
Analysis
Data
Synsthesis &
Bridging

3.1.1.1 Geographical Analysis
The Geographical Analysis of the report covers the region-wise trends in the precision
agriculture market. The market statistics for each of the major geographies are also given in
this chapter. Besides identifying the key growth enablers in the precision agriculture market
based on a detailed “push and pull” forces analysis, the chapter also undertakes an extensive
PESTLE (Political, Economic, Social, Technological, Legal, Environmental factors) analysis. The
PESTLE analysis of each country under study is followed by a summary of the current market
dynamics, and market size and potential.
In estimating and forecasting the geographical market size and potential, purchasing power
parity GDP (Gross Domestic Product) estimates for the benchmark year (2014) is derived from
a host of sources such as the national income and products accounts from the Organization for
Economic Co- Operation and Development (OECD), the European Bank for Reconstruction and
Development (EBRD), the World Bank, Eurostat, the U.S. Central Intelligence Agency (CIA)
and individual countries' statistical bureaus. The GDP data for individual countries are then
converted to U.S. dollars by valuing each country's output at the U.S. prices for the benchmark
year, thereby addressing the issue of fluctuating exchange rate.
3.1.1.2 Demand Side & Supply Side Analysis
As the goal of the study was to estimate demand and identify growth opportunity in the
market segment, a thorough analysis of demand side dynamics was undertaken. In this
process various suppliers were interviewed and probed to understand the buying behavior
across different demography. With detailed analysis (both primary and secondary) of suppliers
(manufacturers, and channel partners) the supply side dynamics were understood, to get a
complete picture of the market and triangulate the market data.
For each of the technology and application types precision farming, a detailed secondary and
primary (suppliers) interview was done to understand the dynamics of the industry leading
players from both the organized and unorganized sector were interviewed and researched
upon. Some of the key factors that were probed during this process include market size
(volume and value), market share (by product type and by region), Market channels and key
segments, and regulations among others.

3.1.1.3 Data Synthesis & Bridging
Following comprehensive market engineering which involves calculations of market statistics,
market size estimations, market share analysis market forecast, market crackdown, and data
triangulation further primary research was undertaken to gather missing information, verify,
and validate the critical numbers arrived at industry trends, and key players of each type of
product and application market.
For the complete market engineering done for the total market crackdown, top-down and
bottom-up approaches are used extensively along with several data triangulation methods to
perform market estimation and market forecast for the overall segment and sub-segment
markets listed in the research scope. Extensive qualitative and further quantitative analysis are
also undertaken from all the numbers arrived at in the complete market engineering process,
in order to list key information throughout the study.

4 PRECISION FARMING MARKET BY APPLICATIONS,
TECHNOLOGIES, & COMPONENTS
4.1 INTRODUCTION
Precision farming technologies serve an array of applications. These applications constitute the
complete chain of activities involved in farming. The various applications served by precision
farming technologies are shown in the figure below.
FIGURE 5
PRECISION FARMING APPLICATIONS
YieldMonitoring
Variable Rate
Application
Soil Monitoring
Crop Scouting
Farm Mapping
Precision Irrigation
 Benefits of Yield Monitoring
 Yield Monitoring Components
 Benefits of VRA
 VRA Control Systems
 Benefits of Soil Monitoring
 Soil Monitoring Components
 Benefits of Crop Scouting
 Components of Crop Scouting
 Benefits of Farm Mapping
 Farm Mapping Technology
 Benefits of Precision Irrigation
 Precision Irrigation Components

The figure identifies yield monitoring, variable rate application (VRA), soil monitoring, crop
scouting, farm mapping and precision irrigation to be the major application verticals for
precision farming.
4.1.1 MARKET STATISTICS
TABLE 1
PRECISION FARMING MARKET REVENUE, BY APPLICATIONS,
2015-2022 ($MILLION)
Applications 2015 2016 2017 2018 2020 2022 CAGR
Yield Monitoring XX XX XX XX XX XX XX%
Variable Rate Application XX XX XX XX XX XX XX%
Farm Mapping XX XX XX XX XX XX XX%
Soil Monitoring XX XX XX XX XX XX XX%
Crop Scouting XX XX XX XX XX XX XX%
Precision Irrigation XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX%
Precision farming presents endless possibilities for the agriculture sector not only to enhance
yield quantity but also to reduce the input costs and efforts without any tradeoffs. Yield
Monitoring, Variable rate application, Farm mapping and others are the prominent revenue
generating applications in the market. Yield monitoring is the largest revenue generating
application accounting for almost $XX million in 2014 and is expected to grow over $XX billion
by 2022 at a CAGR of XX% from 2015 to 2022.

5 GEOGRAPHICAL ANALYSIS FOR PRECISION
FARMING MARKET
5.1 INTRODUCTION
5.1.1 MARKET STATISTICS
TABLE 2
PRECISION FARMING MARKET REVENUE, BY GEOGRAPHY,
2015-2022 ($MILLION)
Region 2015 2016 2017 2018 2020 2022 CAGR
Americas XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX%
APAC XX XX XX XX XX XX XX%
ROW XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX%
The precision farming market accounted for revenue of $XX billion in 2015 which is expected
to grow over $XX billion by 2022 at an estimated CAGR of XX% from 2015 to 2022. The
Americas have been identified to be leading the market with a market share of $XX billion in
2015, expected to grow over $XX billion by 2022.
APAC has been identified as the fastest growing sector in the market, primarily due to the
growing population in countries like Japan and China and developing economies in countries
like India. The revenue from the APAC region is expected to account for over $XX billion by
2022 at an estimated CAGR of XX% from 2015 to 2022.

5.2 AMERICAS
5.2.1 NORTH AMERICA
5.2.1.1 Canada
FIGURE 6
FACTORS DRIVING ADOPTION OF VRT IN CANADA
The above figure enlists the various factors that have driven the adoption of Variable Rate
Technologies (VRT) in the Canadian market.
The country has seen a number of precision farming companies establish themselves striving
to achieve innovative and cutting edge products. One such example is Precision Hawk
established in 2011. The company since its establishment has been driving the cause of
unmanned aerial vehicles (UAVs) also known as drones to be adopted for multifarious farming
activities. Established IT companies have also taken interest in the technology and have
assisted precision farming companies to develop advances systems. Intel, for instance,
provided a $XX million funding to Precision Hawk to assist in building future versions of the
company’s UAVs.

Apart from large private sector companies taking interest in the technology in this region, the
Canadian government has established programmes and policies that have promoted the
adoption of technology in the region.

5.3 EUROPE
The following figure is used to suggest the pros and cons of using precision farming in Europe.
FIGURE 7
TO USE OR NOT TO USE PRECISION FARMING IN EUROPE?
Of the endless possibilities that precision farming presents the prominent applications for the
European market are yield mapping, GPS guidance, and Spray boom section control. Apart
from the mentioned technical applications, there are several agronomic applications such as
Site-specific crop management that is widely put into use across agricultural practices in the
region. Since 2009, there has been noticeable increase in the farm portions adopting precision
agriculture practices. The largest increase observed is for the GNSS (Global Navigation Satellite
System), which is approximately XX% currently. Other increased values are in the sectors of
soil mapping, variable rate application (VRA), and yield mapping.

6 COMPETITIVE LANDSCAPE
6.1 COMPETITIVE BENCHMARKING
The percentage share of various development activities undertaken by a company does not
give true picture of the impact of those development activities on the company and the
market. For this reason through our analysis and inputs from industry experts we have arrived
at a weighted score by attributing specific score to different development activity. The score
has been given on a scale of 1 to 3. The allotment scores product launch-3, partnership/ joint
venture/collaboration-2, business expansion/contract-2, mergers/acquisitions-2, product
upgrade-1 and events-1.
FIGURE 8
WEIGHTED AVERAGE
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX

7 KEY COMPANY PROFILES
7.1 AG LEADER TECHNOLOGY
7.1.1 AG LEADER TECHNOLOGY SUMMARY
Particular Specific (as of 2013)
Website www.agleader.com
Contact Details
2202 S. Riverside Dr. Ames, Iowa 50010 U.S.
Phone: 515-232-5363
Fax: 515-232-3595
Year of Establishment 1986
Ownership Type Private
Company Type Manufacturer
Number of Employees 300+
Competitors John Deere & Company, AGCO, AgJunction, Novariant
Products
Display, Guidance & Steering, Seed Command, Direct Command,
Yield Monitoring Technology, Intelliscope Tile Plow Control system,
AgFiniti Cloud based platform
Source: Ag Leader Technology Website, BIS Research

7.1.2 SWOT ANALYSIS
The following figure gives a SWOT analysis for AgLeader:
FIGURE 9
SWOT ANALYSIS
 The industry is still not following a unique standard
and lack of such existing standards projects a
weakness for existing companies to integrate their
products.
 A pioneer precision farming company, Ag Leader
has several cutting edge products such as
Integra, Versa and Compass display
modules, Seed and Direct Command, yield
monitoring systems, SMS advanced and basic
software assisting in a whole range of farming
applications.
 Strong collaboration with dealers and regional
sales representatives in the U.S. and Canada.
WEAKNESSSTRENGTHS
 The company operates majorly in the North
American region where demand for agricultural
equipment is expected to decrease.
 Precision agriculture is still an emerging concept
and growing agricultural demand means threat of
new entrants and incessant need for technological
improvement.
 Development of breeding and biotechnology that
will make farmers capable of producing more yield
with fewer resources.
 Potential growth in demand for higher farm yield
across the globe will drive the opportunities for the
precision farming products . Developing countries
present the maximum opportunities.
THREATSOPPORTUNITIES

7.1 AGCO CORP.
7.1.1 AGCO CORP. SUMMARY
Particular Specific (as of 2013)
Website www.agcocorp.com
Contact Details
4205 River Green Parkway Duluth, Georgia 30096 U.S.
Phone +1.770.813.9200
Year of Establishment 1990
Ownership Type Public
Company Type Manufacturer
Number of Employees 22111
Competitors
Ag Leader, Topcon, Toro Company, Dickey-john, John Deere &
Company
Relevant Products
AgCommand, VarioDoc, TaskDoc, AutoGuide and VarioGuide
steering solutions, AgControl, Section Control systems, FieldStar ll
integrated monitor, Grain drying, monitoring and control systems
Other Products
Tractors, Combine Harvesters, Seeding & Tillage equipments, Hay
& Forage Solutions, Ground Care machinery, Generators
Source: AGCO Corp. Website, BIS Research

FIGURE 10
AGCO CORP. FINANCIALS BY GEOGRAPHY 2011-2013
XX%
XX%
XX%
XX%
2013
EMEA
South America
North America
Asia Pacific
XX%
XX%
XX%
XX%
2012
EMEA
South America
North America
Asia Pacific
XX%
XX%
XX%
XX%
2011
EMEA
South America
North America
Asia Pacific
Source: AGCO Corp. Annual Report, BIS Research
7.1.2 KEY DEVELOPMENTS
Date Strategy Description
Oct 2014 Event
AGCO Corp. attended the conference to support Precision
Farming at inaugural CAPA Event in Washington, D.C.
May 2014 Collaboration
AGCO Corp. and DuPont Pioneer announced a global
collaboration to bring wireless data transfer technology
solutions to farmers in leading agricultural markets,
including the U.S., Canada, Brazil and key European
countries.
Feb 2014 Business Expansion
AGCO announced the launch of the Global Fuse Contact
Center, a new customer support resource to assist
customers with setup, calibration, and operational support
on all AGCO precision agriculture and machine
communication technology products.

Date Strategy Description
Feb 2014 Event
AGCO Corp. announced that it will participate in the 2014
Barclays Industrial Select Conference in Miami on February
20, 2014.
Sep 2013 Joint Venture
AGCO Corp. and Russian Machines, part of the Basic
Element group, announced the creation of a new joint
venture in order to manufacture and distribute agricultural
equipment and replacement parts in Russia.
Aug 2013 Event
AGCO Corp. announced that it will participate in the 2013
Jefferies Industrials Conference in New York on Thursday,
August 15, 2013.
Jul 2013 Business Expansion
AGCO Corp. announced the launch of precision farming
business strategy Fuse Technologies.
Nov 2012 Product Launch
AGCO Corp. announced the availability of AGCO’s latest
global mobile application built to serve agriculture
professionals on-the-go, allowing them to manage their
operation from anywhere, anytime. “AGCO’s industry-
leading telemetry service, AGCOMMAND®, has gone
mobile.
Jun 2012 Business Expansion
AGCO Corp. launched a 150 hectare (371 acre) farm and
learning center near Lusaka, Zambia.
Source: AGCO Corp., BIS Research

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