A workshop done for young professionals in Liverpool.

1. Personal Branding
Innovators Hub x bmicro
Mark Russell

2. forget personal
branding and focus
on your personal
identity +
characteristics

3. personal brand or
your personality?

4. “Who you are is
defined by the
scope of your
consciousness”
John Locke

6. today we will
connect your
personal interests to
a problem that you
can solve

7. Don’t be this guy...

9. Be more like this guy...

14. “In the midst of
chaos, there is also
opportunity”
Sun-Tzu

16. ikigia = the reason
for being

17. activity 1
15 mins
PROBLEM SOLVING

18. Personal
interests
Local
problems
Global
problems

19. global problems +
local problems x
personal interests =
ikigia

20. ikigia = the reason
for being

21. activity 2
15 mins
SETTING GOALS TO ACHIEVE

22. “You don’t hit a
target you don’t
aim for”
Jordan Peterson

23. Professional
ExperiencesRelationships
Learning
0-12 months

24. Professional
ExperiencesRelationships
Learning
1-3 years

25. Professional
ExperiencesRelationships
Learning
3-5 years

26. A lot can happen in a
year.

27. a framework to help

29. activity 3
5 mins
PURPOSE

30. “The two most important
days in your life are the day
you are born and the day
you find out why”
Mark Twain

31. write down what
feels right

32. activity 4
10 mins
INFLUENCERS

35. micro influencers
&
macro influencers

36. Personal network
Current customer's & client's
Bloggers, journalists, editors,
academics, researchers

37. Professional network
Decision makers
People of influence

38. activity 5
15 mins
CONTENT

39. create content
vs.
curate content

40. Write
Draw
Paint
Design
Talk

41. Feedly
Google Alerts
Pinterest Boards
Twitter Lists
Subreddits

42. activity 6
10 mins
ENGAGEMENT

43. a model to help

47. activity 6
5 mins
ENGAGEMENT

48. action plan

49. 1. Check email
2. Look at Google Alerts
3. Go to Feedly
4. Buffer to schedule
5. Share in FB Groups
6. Monitor Twitter Lists
7. Use automated likes
8. Review likes

50. 1. Sign up to meetup
2. Sign up to eventbrite
3. Local mailing lists
4. Attend events
5. Break the ice

51. repeat.

52. activity 7
15 mins
THINKING ABOUT THINKING

53. “If you desired to change
the world, where would you
start? With yourself or with
others?”
Alexander Solzhenitsyn

55. the invisible hand +
the self = helping
more people you
care about &
personal fulfilment

56. Thank you
@bmicro_co
@mrrussell1
www.bmicro.co