The gig economy is nothing new, contrary to popular belief. In fact, this working concept has existed throughout the ages, in the form of businesses hiring seasonal and temporary workers.

1. T H E R I S E O F T H E
GIG ECONOMY

2. Today, the gig economy comprises
a segment of the workforce
involved in contractual, freelance
or part-time employment,
including online tutors, web
developers, digital marketing
specialists, freelance writers,
cybersecurity specialists and
many more.
The rise of the modern gig
economy started in earnest during
the financial crisis of 2007 and
M A R K L Y T T L E T O N
2
THE RISE
OF THE GIG
ECONOMY
The gig economy is nothing new,
contrary to popular belief. In fact,
this working concept has existed
throughout the ages, in the form
of businesses hiring seasonal and
temporary workers.

3. 3
M A R K L Y T T L E T O N
2008 when many traditional businesses declined or altered significantly in
nature. As a result, many workers turned to freelance or contract work to
survive the financial crisis. Today, gig work is particularly popular with the
younger generation, with the COVID-19 health crisis further amplifying its
popularity.
Working professionals are increasingly turning their backs on the security
of 9-5 work, preferring the self-autonomy and flexibility offered by the gig
economy. Over the past decade, professionals have turned freelance in
their droves, working from wherever they please at whatever hour of the
day or night they choose.
Mark Lyttleton is a speaker, angel investor and business mentor with a
particular focus on helping early-stage companies that aim to have a
positive planetary impact.
Angel investors typically take an
active role in the companies they
invest in, acting as an advisor or
sitting on the company’s board.

4. more about angel investing and
business mentorship by visiting
the blog of Mark Lyttleton.