I’m sure you’ve heard that using intent data can be a powerful strategy for: ✅ Increasing brand awareness ✅ Generating leads with ‘in-market’ contacts ✅ Booking more appointments ✅ Accelerating the pipeline However, it can be difficult to manage the volume of data each day/week/month. In this short video, Tukan from LeadSift and I will be breaking down how you can prioritize intent into three buckets (TOFU, MOFU & BOFU). We also discuss the level of engagement and energy you should expend on each, in your outbound sales campaigns. The content is geared to sales, however, it can easily be transferred to Marketing and Growth. https://www.yellowo.co.uk/driving-content-with-intent-data-webinar/