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The One Where I Tried To Open A Fox Cafe

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That is going to tell a somewhat unusual story... a story about starting a getting Mass Exposure for a fox cafe!

- Going viral with 6000 signups in a week and receiving national and international press (HuffPost, Telegraph, Guardian, TimeOut etc)
- Sponsorship opportunities from Foxy Bingo and Fox's mints
- Me meeting my nemesis Jean from Hampshire
- Actually getting some live foxes to be in the cafe
- Then getting hold of some hedgehogs, squirrels and badgers
- Having to pull the plug after a journalist threatened to 'out me'
- The potential of the fox cafe coming back in 2018

You need to be there... afterall, if you are doing great work, this is often not enough, you need to learn how to tell a large amount of people about your sh*t hot product for practically 0 marketing investment.

If you do this... you will be much more likely to succeed.

Published in: Business

The One Where I Tried To Open A Fox Cafe

  1. 1. The one where I tried to open the world’s first Fox Cafe By Mark Colgan @markpcolgan
  2. 2. About Me ...just for context Marketer Londoner from London Get Bored Easy Love A Wind Up*
  3. 3. One Sunday Evening...
  4. 4. Londoners HIpsters Love A Niche...
  5. 5. Meet Stevie
  6. 6. Stevie the fox website
  7. 7. Concept ...of the Fox Cafe Ballot (scarcity) 2 Tickets per email Play with real foxes In a cafe Secret East London Location (mystery) Fox’s Mints & Fox’s Biscuits (does not contain actual foxes)
  8. 8. Pre-Launch checklist Build in referral loop Automate Email Responder Add Additional referral in email Pick one or two channels Create Scarcity Identify journalists to send a press release to
  9. 9. Thank you page
  10. 10. Launch checklist @mention Press Contacts: Small > Medium > Large Send press release - to journalists who had covered other niche hipster events
  11. 11. Tumbleweed
  12. 12. Early Press
  13. 13. Early Press
  14. 14. Early Press
  15. 15. Early Press
  16. 16. Early Press
  17. 17. Money
  18. 18. £2ooo0
  19. 19. I need to get some foxes!
  20. 20. I Got Foxes!
  21. 21. Additional Press & Sponsors
  22. 22. More Press
  23. 23. More Press
  24. 24. More Press
  25. 25. More Press
  26. 26. I Got Baby Hedgehogs, squirrels and badgers!
  27. 27. 2nd Press Release
  28. 28. Fox’s Biscuits Foxy Bingo Sponsorship Opportunities
  29. 29. Nemesis
  30. 30. Jean & Dr Dan
  31. 31. Twitter Warriors
  32. 32. Spin - CHaRiTy
  33. 33. panic
  34. 34. panic
  35. 35. It’s Over! Or so i thought...
  36. 36. It’s Over!
  37. 37. It’s Over!
  38. 38. It’s Over!
  39. 39. Results
  40. 40. 70% Open rate 555 Facebook Clicks
  41. 41. Lessons Learnt
  42. 42. No 1. Don’t open a fox cafe
  43. 43. Lessons learnt Great product / service Build in virality Reverse look up contacts Start small and move up Don’t be afraid to fail as you never really fail
  44. 44. Questions ? @markpcolgan Yellow O - B2B SaaS Marketing ● Customer Acquisition ● Customer Engagement and Success ● Customer Driven Growth ● Animal Themed Parties www.yellowo.co.uk Email me your no.1 challenge with B2B Marketing to mark@yellowo.co.uk

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