1. - markkina-alueenne uutisia:
- matkailun tilaa,
- matkanjärjestäjien toiveita,
- taloudellisia näkymiä jne. Suomen markkinoita silmällä pitäen.
- (Karin puheenvuorossa käsitellään myös alueidenne markkinoita ja taloutta yleisesti.)
Taloudellinen tilanne
- Talous pienessä kasvussa 0.8% (Q1 2014)
- Vähittäiskauppa +6.9 % huhtikuussa 2014 (vrt. 04/2013)
- Asuntojen hinnat +8 % (vrt. 2013)
- Työllisyys alhaisimmillaan viiteen vuoteen
Britannian matkailu 2013
- 58.5 miljoonaa 8 (+ 3.5% vuodesta 2012)
- 64 % lomamatkoja, 12 % työmatkoja
- Tärkeimmät kohdemaat: Espanja, Ranska, USA, Irlanti, Italia
Vuosi 2014
- Kuluttajat suunnittelevat enemmän matkoja & rahankäyttöä kuin aiemmin.
5% more holidaymakers plan on taking two or more breaks in 2014 compared to 2013 (70 per cent
vs. 65 per cent) TravelSupermarket
- Useimmin matkustavat nuoret aikuiset
- Baby boomers (55 – 64) matkustavat entistä enemmän
Trends:
- Pakettimatkojen suosion kasvu jatkuu (vastinetta rahalle)
- Luksusmatkat niille joilla varaa, mutta autenttiset ja yksinkertaiset lomat hektisen elämän vastapainoksi
(kuvat glamping & food)
- Paikalliset elämykset (majoitus esim. huoneistoissa) kuva: fiskars b&b
- Kaupunkilomien suosio kasvussa
- TravelSuperMarket: Brits are craving culture, history, shopping or entertainment overseas, as the
research shows that city breaks were five percentage points more popular in 2013 than they were in
2012 (35 per cent vs. 30 per cent).
- Kaupunkilomat Euroopassa: Budapest, Tallinn, Vilnius and Riga
- “All things Scandi” eli Skandinaavisuus trendikäs
- A revival of package holidays
- Trend towards greater personalization
- Online sales on the rise
- Luxury travel continues to rise despite tough economic conditions
- Young adults account for the highest number of holidays
- Online sales on the rise
- The rise of package holidays

2. - ABTA: The report predicts cautious optimism in the holiday market for the year ahead with
consumers continuing to holiday and planning to spend more than they did in 2013. It also reveals
that value for money will remain a priority for many and that package holidays will perform well
again in 2014.
- ABTA: The simple life – while 5 star luxury will continue to appeal to many who can afford it,
holidays that are perceived as more simple and authentic, which remove people from their
hectic daily lives, are also set to be popular in the coming year
- ABTA: Age groups – the baby boomers (those aged 55-64) look set for another strong year in
2014, after notable growth in 2013
- TravelSuperMarket: Despite being a key element of the average getaway for most, only 29 per cent
of British holidaymakers plan to hit the beach for their main holiday in 2014. In total, 39 per cent
took a beach holiday for any trip away in 2013. Instead, Brits are craving culture, history, shopping
or entertainment overseas, as the research shows that city breaks were five percentage points more
popular in 2013 than they were in 2012 (35 per cent vs. 30 per cent).
- TravelSuperMarket: Excluding those who have yet to decide, five per cent more holidaymakers plan
on taking two or more breaks in 2014 compared to 2013 (70 per cent vs. 65 per cent), with a
quarter (25 per cent) set to take exactly two holidays in 2014 – the national average
- TravelSuperMarket: The fact that so many of us are keen to enjoy a city break demonstrates how
keen we are to make use of the UK’s proximity to exciting, and increasingly accessible cities across
Europe. Cities offering low cost of living such as Budapest, Tallinn, Vilnius and Riga, will continue to
soar in popularity
- TravelSuperMarket: bookings in January!