In the realm of for-profit corporations, the idea of purpose often takes a back seat to the pursuit of profits. However, recent research has shed light on the immense power of purpose when it comes to driving success for companies. Embracing a culture of corporate giving and social responsibility can not only make a positive impact on society but also benefit the bottom line. Let's quickly explore the numerous advantages that purpose-driven initiatives bring to for-profit businesses - no matter their size.

1. The Power of Purpose:
How Corporate
Giving Drives Success

2. 1. Talent Acquisition,
Retention & Company
Culture
72% of employees are more likely to
apply for a job at an organization they
consider to be socially responsible.
31% of employees quit their previous
jobs due to a lack of meaningful work.
Companies participating in CSR
initiatives see a 40% higher levels of
workforce retention than their
competitors.

3. 2. Competitor Advantage,
Branding, & Market
Valuation
70% of consumers want brands to take a
stand on social and political issues.
88% of consumers will be more loyal to
companies that support social or
environmental issues.
89% of executives say companies that
lead with purpose have a competitive
advantage in today’s marketplace.

4. 3. Organizational Goals &
Company Valuation
Companies that invest in purpose
experience 20% higher revenue, 6%
higher market value, and a 20% price
premium.
Corporations with a clearly defined
sense of purpose are up to 50% more
likely to successfully expand into new
markets.
53% of consumers believe purpose-
driven companies adapted faster
throughout Covid-19.