The document provides information about a proposed DNA database project in Pakistan. It includes sections on DNA and its importance, DNA identification techniques, the purpose and benefits of a DNA database, an overview of the proposed business called Bio Identity, a competitor analysis, and a SWOT analysis. The key aspects are establishing a DNA database to aid in personal identification, medical research, and criminal investigations by collecting DNA samples from the population and creating medical records for each individual.

1. Maria Naveed BBS-14-08
Saddam Hussain BbS-14-18
Tania Ahsan BBS-14-24
Nadia Tabassum BBS-14-13
Zain Kashif BBS-14-17
Mirza Farid BBS-14-36

2. Introduction
 About DNA
DNA stands for Deoxyribonucleic Acid. It is the fundamental
and distinctive characteristic or qualities of some or something,
especially when regarded as unchangeable.
 Importance
Advances in DNA technology have resulted in the increased
use of DNA tests. From paternity tests to criminal investigations,
the accuracy and data provided mean that millions of people are
now turning to DNA testing to answer their questions.

3. Introduction (cont.)
 DNA Identification Techniques
o DNA finger printing
o DNA Typing
o DNA Profiling

4. DNA Database
 A DNA database or DNA databank is a database of DNA profiles which can be used
in the analysis of genetic diseases, genetic fingerprinting for criminology, or
genetic genealogy. DNA databases may be public or private, but the largest ones
are national DNA databases.
 Importance of DNA Database
o Personal Identification
o Diagnosis and Cures for Inherited Diseases
o Criminal Identification and Forensics

5. Purpose behind the Project
 Around 58,000 unclaimed bodies buried across country from 2005 to 2012

6. Business Assessment
 Company Name: Bio Identity
 Software Name: Emergency recognition saver
 Logo:
 Tagline: Fight for your family
 Form of Business: Partnership
 Helpline contact: 111 212 266
 Address: 414/I, near police station, Farid Town

7. Competitor Analysis

8.  Production Plan
 Operational Plan
Every person has to submitted their blood sample at the DNA collection
team will collect the sample with their ID card numbers and also fill a form from
in which they have to provide the following thing.
o Id card number
o Name
o Father Name
o Date of birth
o Domicile
o Current address
o Contact number (self, father/guardian, husband/ wife).

9.  Vision
“To develop the largest DNA database in Pakistan and to provide support for
diagnosis and treatment of major diseases.”
 Mission
“No person will be buried as unidentified corpse and family members will get
know about their missing members. Also, the ratio of terrorism and crimes will be
 Objectives:
o Something that one’s efforts or actions are intended to attain the goal.
o Build DNA sample collection centers
o Create a medical card for every person
o Speed up the DNA analysis process police investigation process

10. Segmentation
 Demographic segmentation
 Geographic segmentation
Province
Division
District
Tehsil
Union Council
Village

13. SWOT Analysis
Strength
• No competitor
• Loss expensive for company
• Quick response to the query
• Linked NADRA
• Easy to update
• Verifiable and trustworthy source of
information
Weakness
• Takes a lot of time in collecting DNA
samples/ Blood samples
• Employees need training when new
hiring in conducted
• Due to limited coverage, we have not
much samples
Opportunity
• Helps in eliminating crimes
• Medical cards can be build
• Could be use in family searching
• We could be able to tell about
in advance and also their treatment
Threats
• Change of Govt.
• Privacy concern i.e Hacking of
• Employees can leak out the
information
• Risk of data abuse