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1. Do you really want to make an
impression?

2. During your
introduction, you
should tell your
audience what the
structure of your
presentation will
be.

3. When you drive on the roads, you know where you
are on those roads. Each road has a name or number.
But when you give a presentation, how can your
audience know where they are? How can they know
the structure of your presentation? How can they
know what is coming next? They know because you
tell them, because you put up signposts for them,
at the beginning and all along the route.

4. "I'll start by describing the current position in
Europe. Then I'll move on to some of the
achievements we've made in Asia. After that I'll
consider the opportunities we see for further
expansion in Africa. Lastly, I'll quickly recap before
concluding with some recommendations."

5.  Introduction
 Welcome
 Explanation of structure
 Body
 Europe
 Asia
 Africa
 Conclusion
 Summing up
 Recommendations

6.  I'd like to start by...
 Let's begin by...
 First of all, I'll...
 Starting with...
 I'll begin by...

7.  Well, I've told you about...
 That's all I have to say about...
 We've looked at...
 So much for...

8.  Now we'll move on to...
 Let me turn now to...
 Next...
 Turning to...
 I'd like now to discuss...
 Let's look now at...

9.  Where does that lead us?
 Let's consider this in more detail...
 What does this mean for ABC?
 Translated into real terms...

10.  For example,...
 A good example of this is...
 As an illustration,...
 To give you an example,...
 To illustrate this point...

11.  Firstly...secondly...thirdly...lastly...
 First of all...then...next...after
that...finally...
 To start with...later...to finish up...

12.  This graph shows you…"
"Take a look at this…"
"If you look at this, you will see…"
"I'd like you to look at this…"
"This chart illustrates the figures…"
"This graph gives you a break down of…"

13.  Give your audience enough time to absorb
the information on the visual. Pause to allow
them to look at the information and then
explain why the visual is important:
 "As you can see…"
"This clearly shows …"
"From this, we can understand how / why…"
"This area of the chart is interesting…"

14.  We'll be examining this point in more detail
later on...
 I'd like to deal with this question later, if I
may...
 I'll come back to this question later in my
talk...
 Perhaps you'd like to raise this point at the
end...
 I won't comment on this now...

15.  Thank the audience for their attention and
invite questions.
 "Thank you for listening – and now if there
are any questions, I would be pleased to
answer them."
"That brings me to the end of my
presentation. Thank you for your attention.
I'd be glad to answer any questions you might
have."

16.  After you have answered your question, check
that the person who asked you is happy with the
answer.
 "Does this answer your question?"
"Do you follow what I am saying?"
"I hope this explains the situation for you."
"I hope this was what you wanted to hear!"

18.  If you don't know the answer to a question, say you don't know.
It's better to admit to not knowing something than to guess and
maybe get it wrong. You can say something like:
 "That's an interesting question. I don't actually know off
the top of my head, but I'll try to get back to you later
with an answer."
"I'm afraid I'm unable to answer that at the moment.
Perhaps I can get back to you later."
"Good question. I really don't know! What do you think?"
"That's a very good question. However, we don't have
any figures on that, so I can't give you an accurate
answer."
"Unfortunately, I'm not the best person to answer that."

19.  In conclusion,...
 Right, let's sum up, shall we?
 I'd like now to recap...
 Let's summarise briefly what we've looked at...
 Finally, let me remind you of some of the issues
we've covered...
 If I can just sum up the main points...
 "That brings me to the end of my presentation.
I've talked about…"
"Well, that's about it for now. We've covered…"
"So, that was our marketing strategy. In brief,
we…"
"To summarise, I…"

20.  "So I hope that you're a little clearer on how
we can achieve sales growth of 20%."
"To return to the original question, we can
achieve…"
"So just to round the talk off, I want to go
back to the beginning when I asked you…"
"I hope that my presentation today will help
you with what I said at the beginning…"

21. •Don't forget – if you
speak too fast you
will lose your
audience!

22.  Use short words and short sentences.
 Do not use jargon, unless you are certain
that your audience understands it.
 In general, talk about concrete facts rather
than abstract ideas.

23. "Let me just say that in
another way."
"Perhaps I can rephrase
that."
"Put another way, this
means…"
"What I mean to say is…"