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Art & Evolution
of Presentations
If the audience walks away
feeling better
about themselves,
feeling better
about some job they have to do,
If you give them something
(anything) of value
= success
If they leave happy or
entertained,
= worthwhile
THE PAST
Stories
Images
Stories
Then along came
Bullet Slides With Too Many Words
• I am reading what I have written
• You have already read this and I am
still reading it out loud
• Now you are checking your emails
• And whispering to your
neighbor, “Anyone know what time
this program ends?”
Which gave us
THE PRESENT
Presentations Got Shorter
2008 2012 2013
21.1
18.8
14.4
# of slides
Get to the point
before I stop
caring…
Presentations
Had 29% Less Text
Show it
Don’t write it
2012 2013
Bullet Slides With Too Many Words
• I am reading what I have written
• You have already read this and I am
still reading it out loud
• Now you are checking your emails
• And whispering to your
neighbor, “Anyone know what time
this program ends?”
44
words
Some of us went from
Too Many Words
• Reading what is written
• You have read this and I am still
reading it out loud
• Checking your emails
• “Anyone know what time this program
ends?”
29
words
to
Bullet
Slides
Are
Boring
4 words
When we should have done this
People today want
short visual
content
Maintaining a vital pulp
Dentin replacement due to caries:
Introduction of a variety of dental materials
over the past five decades to solve these issues
Glass Ionomers
Composites
Calcium Hydroxide
Maintaining a vital pulp
Den n replacement due to caries
Choices:
Glass Ionomers
Composites
Calcium Hydroxide
Literature Review
Bone level Changes around Axial and Tilted Implants in Full
Arch Fixed Restorations. Interim Results of a Prospective Study
Francetti, Luca; et.al. Clinical Implant Dentistry and Related
Research. Oct. 2012, Vol.14, Issue 5, pp. 646-654.
Conclusion: The use of tilted implants in the immediate
rehabilitation of the fully edentulous jaws is safe and is not
associated with a higher marginal bone loss as compared
to axially placed implants. (mean follow-up time was 52.8 months
in the mandible and 33.8 months in the maxilla)
Literature Review
Results: …mean follow up duration was 53 months in
mandible and 34 months in maxilla...
Conclusion: The use of tilted implants in the immediate
rehabilitation of fully edentulous jaws is safe and not
associated to a higher marginal bone loss as compared
to axially placed implants.
2007 2008 2009 2010 2011 2012 2013 2014
Increasing # of images per
presentation
Psst…
did you know images
are processed in the
brain 60,000 times
faster than text?
Go Big
Maintaining a vital pulp
Dentin replacement due to caries:
Introduction of a variety of dental materials
over the past five decades to solve these issues
Glass Ionomers
Composites
Calcium Hydroxide
Maintaining a vital pulp
Den n replacement due to caries
Choices:
Glass Ionomers
Composites
Calcium Hydroxide
Infographics
are “liked”
5x more
than
presentations
on SlideShare
What’s
Next?
FUTURE OPPORTUNITIES
Interact
Propose Poll Reveal
Soft
Tissue
Vertical
Ridge
Horizontal
Ridge
Hard
Tissue
What Do
You Want
To Focus
On Today?
Interact
Twitter
Feeds
16:59
Interact
“Touch And Swipe” Screens
Green Screens
What Else...
What is success?
What is success?
Give Your Audience Something Of Value
What is success?
Give Your Audience Something Of Value
That's all there is to it.
CONTENT
IS STILL
KING
Stimulate Senses To
Increase Recall
Main
Message
Sub point
#1
Story Proof Contrast
Sub point
#2
Story Proof Contrast
Sub point
#3
Story Proof Contrast
How To Construct
A Superior Lecture
Why
Should I
Care?
How Will
This Make
My Life
Better?
What
Action Do I
Need To
Take?
Pick A Theme
Pick A Theme
And No Matter Which
Format, Technology, Or Tricks
You Use
Be A Passionate
Storyteller
Share Your
“AHA”
Moment
And implore your audience to join in
your journey
towards a brighter future
www.laserpointerpresentations.com
619-994-0293
margy@laserpointerpresentations.com
A Presentation Design Firm
Dedicated to Helping
Take Their Presentations From
Medical and Dental Speakers
Good To Great To Profound

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Art and Evolution of Presentations - Do's and Dont's

Editor's Notes

  1. When I started my business, I wanted to know all I could about presentations. Where have we been, where are we now, and where are we going?And what makes a presentation successful?
  2. What I did know what that people come to a lecture hoping to get a nugget or a pearl – deliver a good one and you will be a success#Uplift them#And above all else, let your personality shine through, whether it’s warm, or funny or passionate.
  3. What I did know what that people come to a lecture hoping to get a nugget or a pearl – deliver a good one and you will be a success#Uplift them#And above all else, let your personality shine through, whether it’s warm, or funny or passionate.
  4. What I did know what that people come to a lecture hoping to get a nugget or a pearl – deliver a good one and you will be a success#Uplift them#And above all else, let your personality shine through, whether it’s warm, or funny or passionate.
  5. What I did know what that people come to a lecture hoping to get a nugget or a pearl – deliver a good one and you will be a success#Uplift them#And above all else, let your personality shine through, whether it’s warm, or funny or passionate.
  6. I was taught that to understand current events or determine the direction of the future, we must first look at what’s come before us.
  7. 27,000 years ago, our predecessors taught through the use of # stories and images
  8. Starting in approx 1940, and all the way through the 80s, the magic of photography became available to the masses, and professors and speakers taught once again through the use of # stories and images
  9. PowerPoint officially launched in 1990 and became a fancy new tool where we could create instant presentations with words, data, charts and shapes
  10. After only 11 years, in 2001, the phrase “Death By PowerPoint” was coined due to an overload of data dumping and speakers reading from their slides.
  11. So where are we now? What revolutionary new ideas have emerged to cure us of this problem?
  12. In 2013, presentations dropped to only 14 slides #
  13. And text was reduced from 41 words per slide in 2012 to only 29 words per slide #
  14. This slide I already showed you has 44 words
  15. But we can easily edit it down to 29 words – still doesn’t help though, does it?
  16. What we need is a simple declarative statement and a compelling visual for the speaker to use as a backdrop.
  17. Here was a client’s slide I worked on – 35 words #And here is how I changed it - 15 words
  18. Does anyone have a glazed eye look now?
  19. Give a visual, either a PDF of the reference or this screen shot so the audience can record the reference, # but then use this simple animation to draw attention to the purpose of the reference.
  20. The last five years has seen a dramatic increase in the # of images per presentation
  21. But not all slides are created equal – just because you have images and reduced text, doesn’t mean you have a clear message #Here you can see I selected the one xray that corresponded to the slide, and involved the audience by personalizing the question. Now WE are doing the asking vs the speaker telling. I also abbreviated the text so the speaker would be the one the audience was paying attention to.
  22. Images and font size got biggerImage size grew 16% from last year, and 58% since 2008
  23. More proof that people like visuals
  24. But it’s still PowerPoint, or Keynote, or even Prezi… So what’s can we do to set our speaker’s up for success?
  25. Audiences remember more when they are involved. Good speakers can ask leading or rhetorical questions that keep the audience feeling involved, but audience response systems can bring that to the next level.Tell the story of the AAP case – 3 different approaches.
  26. Some meetings now utilize a live twitter feed – it is a way that a moderator can see how questions and feedback are trending ”live time” and then react or adjust as appropriate. Again, a great speaker can also use this as a way to adjust mid-stream and respond as questions/comments come in.
  27. And now we are moving into the Jetson’s age! This technology already exists, but its not yet integrated at tradeshows,etc due to cost. But we can be thinking about how we will integrate it now and capture the types of 3D scans and images that correspond to case images for our longer term cases.
  28. Green Screen technology is very affordable – if you already work with a video editor, you can record very cool videos (a la weatherman) and the speaker can be pointing to things. Imagine a live surgery tape is playing behind this speaker; he could turn and point to the laser he was using, pause the video, describe the pros of that laser, and then continue the video along with his narrative.
  29. What else is coming? What else will we have to learn to do?
  30. Let’s remember the purpose here # #So which of these tools works the best?
  31. Let’s remember the purpose here # #So which of these tools works the best?
  32. Let’s remember the purpose here # #So which of these tools works the best?
  33. If the audience is only listening and reading, then the only part of the brain that is engaged is the temporal lobe. This is the area of our brain responsible for processing incoming sounds and visuals into meaningful information. Research has shown us that by adulthood, we are exceptional at retaining short term memories of things we learned this way.But how do we create long term memories? Long-term memories are built and maintained by more stable and permanent changes in neural connections widely spread throughout the brain. In other words, we have to stimulate multiple lobes simultaneously to create connections that will endure the decay of time. Storytelling and associative visuals do this for us. Just for a moment, imagine the smell of bacon wafting into your room on a Saturday morning as you gently wake up #. See the sun beaming into your bedroom # and feel the nice stretch as you come into consciousness #. And getting up, take a hot cup of coffee into your hands to warm them up # and take that first sip #.
  34. Dental and medical lectures don’t always easily lend themselves to this kind of vivid imagery, but my clients rely on me to help them get their message across clearly, and more importantly, to effect long term change in the behavior of their audience.We must start on paper, not in powerpoint or keynote. We have to help them think through the ONE main message they want to deliver, and then break that down.Nancy Duarte, the leading presentation designer in the world did a 2 year research project on the most powerful speakers, MLK, Steve Jobs, etc, and found that their effectiveness was not just due to their personality, or message, but to the way that they delivered all of that. They set up a construct where they used a story, proof, and then contrasts from “what it was” to “what it should be”.And always, we have to help them articulate # # #
  35. Next, Step back and think about associative ideas for the main idea or that tie into multiple stories. Or just pick something that others will remember and tie your delivery and imagery to that.
  36. Next, Step back and think about associative ideas for the main idea or that tie into multiple stories. Or just pick something that others will remember and tie your delivery and imagery to that.