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- 2. OurMessage Insight.Clarity.Purpose.
MargueritaM.Cheng
ChiefExecuveOfficer
Co-founder
SameerS.Somal
ChiefFinancialOfficer
Co-founder
TheBlueOceanGlobalWealthFamily
Yours,verysincerelyandrespecully,
Ratherthanostensiblydefiningprogressintermsofassetsundermanagement(AUM),thesuccessofeachclientreinforces
ourgloballegacy.Byfacilitangopportuniestolead,inspire,andempowerthenextgeneraonoffinancialplanners,
together,wewillhelpguidethefinancialdreams,goals,andlivesofallglobalcizens.
Asstewardsofpublicpolicyweensureaccesstoknowledgeandinformaon.Theprivate,public,andnon-profitmission
mustenhancefinancialliteracy,improveinvestoreducaon,andkeepAmericansontheroadtofinancialindependence.
Thefinancialservicesindustryshouldbeerrepresentourcountry’sdemographicdiversityandembracedifferencesinage,
gender,andculture.Throughourpassion,sagacity,andresources,BlueOceanGlobalWealthrelentlesslypromotesand
encouragesdiversity.Thepowerofdiversitywithinfinancialplanningwilltransformlivesthroughinclusivity,innovaon,and
collaboraon.
WhenWhenwemakeacommitment,webuildhope;whenwekeepit,webuilttrust.Buildingprinciple-basedtrustisnowan
economicandasocietalimperave.
“Noteverythingthatcanbecountedcounts,andnoteverythingthatcountscanbecounted.”
–AlbertEinstein[1879–1955]
“Wemakealivingbywhatweget,wemakealifebywhatwegive.”
-SirWinstonChurchill[1874-1965]
Theinherentbeautyofthefinancialplanningprofessionliesinitsapplicabilitytoallpeople.Conceptually,ittranscends
cultural,social,andwealthboundaries.Aconfluenceoffactors,includingournaon’seconomicplight,challengingjob
market,andagingpopulaon,makefinancialplanningcompelling.Asfiduciaries,wechampionobjecvityandcompetence,
especiallywhenrepresenngtheAmericanconsumerandtheglobalcizen.
WeestablishedBlueOceanGlobalWealthinrecognitionoffourtrendsdefiningthefinancialplanningandasset
managementindustries:
Thesupplyanddemandimbalanceofqualityfinancialplanningadvice.
Thelackofglobalprofessionalandintellectualdevelopmentopportuniesfortoday’sgraduatesandtomorrow’s
industryleaders.
Theinterdependenceofourglobalsupplychainwithrespecttotechnology,communicaon,andhumancapital.
Amaturingfinancialadvisordemographicthatmeritsinnovavepartnerships.
- 3. OurFirm Insight.Clarity.Purpose.
BlueOceanGlobalWealthisaninvestmentadvisoryfirmthatstrivestobeatrustedpartnerand
educaonalresource.Weprovidecorporaonsandinstuonswithporolioconstrucon,
investmentduediligence,andriskmanagementconsulng.Wedelivercomprehensivefinancial
planningandwealthmanagementsoluonstofamilies,entrepreneurs,andexecuves.We
embraceglobaldiversityandstewardtheprotecon,growth,anddistribuonofourclients’
wealth.
Aspublicpolicystewards,BlueOceanGlobalWealthisheldtothehighestfiduciarystandard.
Financialplanningadviceandwealthmanagementservicesmustbedeliveredtothepublicwith
objecvity,accountability,andtransparency.Weplaceclientinterestsabovethoseofourfirm,
employees,andshareholders.
OurPromise
Weenrichlivesthrougheducaonandtrust.Aclearpurposedetermineshow wededicate
resourcesandinspireourdiverseglobalcommunity.Leadershipcreatesmeaningfulinnovaonand
collaboraon.Purposedifferenatesleadersfromfollowers.
OurPurpose
- 4. OurCulture Insight.Clarity.Purpose.
ThefoundaonoftheBlueOceanGlobalWealthcultureisintegrity,authencity,andexcellence.Ourinclusiveenvironment
respectsthediversityoftalentandvaluestheuniqueperspecveofeachmemberofourBlueOceanfamily.Ourculture
rewardsintelligence,growth,andperformance.
Wedefineintegrityastheconsistencyofouracons,values,methods,expectaons,outcomes,and
measurement.Leadershipdemandsresponsibility.
Integrity Integrity
(English)
Stewardshipistheplanning,management,andaccountabilityofourclientandfirmresources.Weaspire
tobethebeststewardsofcapital,educaon,and me.
Stewardship
(Hindi)
CollaboraonguideshowBlueOceanGlobalWealthinteractsandpartnerswithclients,associaons,
educaoninstuons,governments,andsocietyatlarge.
Collaboration
(Spanish)
Diversityistheembracingofthedifferencesamongbeings,creatures,beliefs,norms,andvalues.
Stewardingadiverseculture,withrespecttothought,age,ethnicity,skills,countryorigin,knowledge,
andexperience,requiresacomprehensiveunderstandingofallsuchchannels.
Diversity
(Portuguese)
Innovaon,oneofthemostpowerfulforcesofchangethroughhistory,fundamentallyimprovesour
globalprogressandtrajectory.
Innovation 革新
(Mandarin)
Wefosteraneducaon-basedculturethatvalueshowknowledge,skills,habits,experience,andwisdom
aretransferredamongstourclients,team,andtheglobalcommunityatlarge.Weembraceapassionfor
engaging,educang,andempoweringourclients.
Education تعليم
(Arabic)
- 5. OurResearch Insight.Clarity.Purpose.
Sharingourperspecve,research,andintelligencepromotesclairvoyance.Clientsrealizetrueinsightwhentheyembraceopportuniesand
challengesthataffecttheirlives.Authencitydefinesourinsight.
Insight
TheCaseforSuccessionPlanning
Background
Theinherentbeautyofthefinancialplanningprofessionliesinitsapplicabilitytoallpeople.Conceptually,ittranscendscultural,industrial,
andwealthboundaries.Aconfluenceoffactors,includingournaon’seconomicplightandouragingpopulaon,makefinancialplanninga
connuallymorerelevantandopportunecareerdiscipline.Asindustryleaders,wemuststewardtheevolvingnatureofourprofessionto
ensurethatouragingclientbase,alongwiththereringgroupofpioneerfinancialadvisors,willconnuetohaveaprofoundlong-term
impactonthefinancialdreams,goals,andneedsofAmerica.
Theinherentbeautyofthefinancialplanningprofessionliesinitsapplicabilitytoallpeople.Conceptually,ittranscendscultural,industrial,
andwealthboundaries.Aconfluenceoffactors,includingournaon’seconomicplightandouragingpopulaon,makefinancialplanninga
connuallymorerelevantandopportunecareerdiscipline.Asindustryleaders,wemuststewardtheevolvingnatureofourprofessionto
ensurethatouragingclientbase,alongwiththereringgroupofpioneerfinancialadvisors,willconnuetohaveaprofoundlong-term
impactonthefinancialdreams,goals,andneedsofAmerica.
EEffecvesuccessionplanningisemoonallycomplicatedanddeeplypersonal.Thedecisionbyafinancialadvisortoconsciouslyaddressand
evaluatehowtorereortransionisperhapsthemostdifficultonetheywillmake.Wehopethiswhitepaperwillaccomplishthefollowing:
TheagedemographicsintheUnitedStateshavechangedrapidlyoverthepastseveraldecades.ThenumberofAmericansage65andolder
isexpectedtomorethandouble,fromroughly40millionpeopletodayto89millionpeople,by2050.Asthisshiinagestructureplaysout,
howtobestaddressthesocialandeconomicconsequences,parcularlyasitrelatestorerement,SocialSecurity,healthcoverage,living
arrangements,andkinshipnetworks,willbeaprimarydebateinboththepublicandprivatesectors.10,000U.S.residentswillreredaily
ovoverthenext17years.Theaverageageoftheadvisorypopulaonexceeds50.Withonly5%oftheexisng316,000U.S.financialadvisors
underage30and10%overage60,acolossalchallengeexistsonthewealthmanagementsuccession-planningfroner.Severaltrilliondollars
ofhard-earnedinvestmentandrerementcapitalwillmovefromreringadvisorsto theirsuccessors.Perhapsmoresignificantly,most
advisorsdonothaveasuccessionorconngencyplaninplace,norareagingwealthmanagers
formulangasoluonasrerementagecomesintofocus.Addionally,thewarfortalent,whichdescribestheestablishedindustrypracce
ofaggressivelyrecruingthecompe on’sseasonedadvisors,hasresultedinasubstanalshortageofyoungadvisors,furthercompounded
bythefactthattheprofessionisexpectedtoexpandby32%overthenextdecade,accordingtotheBureauofLaborStascs.
RecognizetheRisk
www.blueoceanglobalwealth.com
Bydefinion,afinancialadvisor’sjobistoguidetheirclientsandbestposionthemforachievingtheirdesiredlifestyleandrerementvision.
Ironically,thesesameadvisorsinvestverylile meinprotecngtheirownbusinessequity,andgenerallyfewerthan30%ofalladvisorshave
gonethroughtheprocessofformalizinganopmalexitstrategyorsuccessionplan.Atotaloffouroutofevery10financialadvisorswillrere
inthenext10years,and42%oftheseadvisorslackasuccessionplan.
Engagefinancialadvisorsandconveytherisksassociatedwithnothavingasuccessionplan.
Raiseawarenessamongthenaonaladvisorycommunitythatnothavinganexitstrategyisaubiquitous,naonalphenomenon.
Provideourreadingaudiencewithpernentinformaonand,ulmately,amoreexpansivedecision-makingframeworkwhenpersonally
addressingthisindustrywidequandary.
Ofthe467,000registeredreps,176,000are
independentand41%areoverfiy.
AsthedaughterofaChinesefatherandAmerican-bornmother,IhavebeenexposedtomanydifferentstereotypesintheUS,Europe,
andAsia.Ialsogrewuptakinginmixedmessagesaboutwhatitmeanstobeasuccessful,professionalwoman.
WhilebothmyparentsexpressedtheirbeliefthatIcouldachieveanythingwithhardwork,focus,anddedicaon—Isawthat
professionalwomen’sstrugglesinAsiaareexacerbated.AsIgrewolder,Isawthatwomenarenottakenseriouslyprofessionallyifthey
aretoopassive,butthattheycanalsobederailedprofessionallybybeingseenas“tooambious,”“tooexpressive,”“tooopinionated,”
or“tooindividualisc.”
FindingaFindingaWaytoLeaninThatFeltRighttoMe
WhileIfirmlybelievethatwomencan“haveitall,”andthattheyshouldconsistently“leanin,”myexperiencegivesmeaslightly
differentperspecve—onethatIbringtomycareerasafinancialplanner.
Indeed,jugglingmyresponsibiliesasadaughter,wife,mother,caregiver,professional,andprofessionalfinancialplannerhastaught
metostriveforbalance—notperfecon.
WhenWhenIstartedoutinfinancialplanning,itwasrareforarecruitedfemaletobesuccessfulwithatoddlerandaninfant,nottomenon
onefromadiversebackground.Iknew,andsodideveryoneelse,thattheoddswereagainstme.Butwithmysuccess,14yeaslater,
thatperceivedliabilityisnowanassetandasourceofinspiraontootheryoungwomenprofessionalsinthefinancialplanningfield.
Inmyprofessionalexperience,Ihavealwaysvaluedacollaboraveapproachinvolvingnegoaon,mediaon,andcompromiseratherthananautocracapproachtoresolving
disagreementsandconflicts.Being“helpful,”or“agoodlistener,”or“valuingconneconswithclients”maybedismissedas“female”traits,butmakenomistake.Theydonotmask
weakness.Infact,Ihavehadtostandupagainstthecricismofsomemalemanagersformyprofessionalapproachwithclients—whichputsapremiumonclientservice—because
theyviewitastoo me-intensive.
AndAndtobehonest,thecommentsofthosewhodoubtedmewereresponsibleinpartformovangmetopersevere.WhenIleanin,Iamnotjustleaninginformyself.Weallneed
todoourparttobreakthroughthestereotypes.
Thoughmenholdadisproporonateshareofcorporateleadershipposions,“Manyindustrieslacktheinclusionandparcipaonofpeopleofcolorandwomen,perhapsnone
moreegregiouslythanthefinancialservicessector,”saidU.S.Rep.MaxineWaters(D-CA),inastatement.
TheThekeyformeistoleanin—onbehalfofmyclientsandthefinancialplanningindustry.Withmyclients,Iworktohelpthemachievebalancebetweentheirfinancial-relatedgoals
fortheirlivesnowandtheirhopesforsecurefinancialfutures.WithwhattheNaonalJournalsays“maybethemostchauviniscindustryinAmerica:WallStreet,”Iworktoclear
thecareerpathforotherwomenandpeoplewithdiverseculturalheritages.
Istrivetocreateasafe,comfortablezoneforhonestyandcreavethinking.Ipridemyselfonmyabilitytosensestress,shame,orguiltasmyclientsentermyoffice.Irecognize
thattheirmeisvaluableandthattheyarecomingtomeforfinancialguidance.Ifindthatwomen,especially,needtheiradvisorstobeabletoconnectwiththem.
ThTheyalsoneedtoknowthattheyareheardandunderstood,asopposedtobeinglecturedtoortalkeddownto.Womenwantsomeonetoworkwiththemtounderstandthe
impactthatonedecisionmayhaveonotherareasoftheirfinanciallives.Mygoalistoenablewomentoverbalizethedreamstheyhavefortheirpersonalfinancialjourneyand
vocalizetheirindividualneedsandconcernssotheyareempoweredtotakeownershipoftheirfinancialfutures.
IIgivemyclientsplentyofmetomakesoundfinancialdecisions.Manywomenareoenstrugglingtobalancetheircareerswiththeirfamilyresponsibilies.Itisn’tsomuch
thatwomenprocrasnatefinancialplanning,butthattheyfeeloverwhelmed,overextended,andoverworked.Iprovidetheeducaon,meframe,andcomfortablese ngthat
theyneedbyasking:
“Acandlelosesnothingwhenitlightsanothercandle,”saidThomasJefferson.Sowhileleaninginremainsanimportantgoalofmine,mytruemissionistolightsomeoneelse’scan-
dle—beitmyclients,colleagues,thosestarngoutinmyprofession,ortheotherswhotouchmylife.
-Whatwouldyouliketoaccomplishtoday?
-Whatdoyouneedfromme?
-Whatisonyourmind?
HereishowIamleaninginwithmyclients:
Insteadofsingonthesidelines,complainingthatthereshouldbemorewomenandmorerepresentaonamongdiversemulculturalcommunies,Iamacandidand
passionateadvocatefordiversity—andIamparcularlydedicatedtoincreasinginvestoreducaonandfinancialempowermentinmulculturalanddiversecommunies.I
servedasthechairofFPADiversityScholarshipSub-CommieeforthreeyearsandIcurrentlyco-chairthe2012FPADiversityCommiee.
IImentoryoungwomenandwomenofdiverseculturalandethnicbackgroundstopursueCFPcerficaon.Ifirmlybelievethatrolemodelsareimportant,andIknowthat
somewomenadvisorsmayprefertohaveafemalementor,soImakemyselfavailabletoworkwiththem.
Iencouragefinancialfirmsthatarecommiedtoemployingwomentoadoptmorewomen-friendlysalestrainingpracces.
Ichallengemyselftoinspireandempowerthosearoundmetobelieveinthemselvesandharnesstheirfullpotenal.
HereishowIamleaningintoshapethechauviniscfinancialplanningindustry:
TheImportanceofLeaninginWithClients
inkandescentpublicrelations
Background
Formillennia,womenwereignoredanddismissedbymen,devastangtheirpersonallives,opportunityset,and,ulmately,hinderingthe
progressofsocietyasawhole.Tradionally,theimageofafemaleentrenchedinmarriageandmotherhoodduesareevokedwhenwethink
ofwomeninastereotypicalmanner.Despitetheseembeddeddisadvantages,womenhaveprogressedandthrivedinthefaceofadversity.
Today,theirroleismulfariousand,insomerespects,womenarenowoperangfromaposionofarelavestrength.
WWomenarenolongeronlyinchargeoftakingcareofthefamily;theyareassuminggreaterprofessionalandleadershipresponsibilitywhile
sllstewardingtheirpersonalandfamilyfinances.Thisdemographicand
socisocietalevoluon,parcularlyrapidinthelastseveraldecades,hascreatedanewsetofgender-basedcompe veadvantages,enablingour
brightestwomentoshineandemergeasworld-classleaders,entrepreneurs,andinnovators.Womenaremorethanjusttangiblecontributors
acrossindustries;theyarenowanessenalandintegratedpartofourcountry’seconomyandpotenal.Byleveragingtheirstrengthsand
expoundingupontheirskillsandexperience,womenwillconnuetorealizesuccessandcreatevalue.
DespiDespitethemoreprominentroleofwomeninsociety,manyaccomplishedwomensllstruggletomaintainabalancebetweenfamilyand
work,especiallywhenaempngtomanagetheirfamilyfinances.Balancing
www.blueoceanglobalwealth.com
TheCaseforWomenexploresandhighlightstheroleandneedsofwomeninsocietytoday.Interesngly,theprogressofaccomplished
mothersandprofessionalshasdramacallyincreasedthedemandforqualifiedfinancialplanningandwealthmanagementadvice.Balanc-
ingacareerandpersonalfinancialprudence,especiallyinthefaceofissuessuchasdivorceandwidowhood,isprovingdifficult.The
obviousquesonremainsforfinancialplanners:howcanwebeerservewomenclientsandensurethattheystayontheroadtofinancial
independence?Understanding,psychologically,howwomenviewmoneyandwealthdifferentlyfrommenisafundamentalprecursorto
crcreangopmaleducaonprograms.
Wehopethispresentaonwillaccomplishthefollowing:
Discussfuturedemographictrendsofwomenclients
Illustratechallengesassociatedwiththechangingroleofwomentoday.
Raiseawarenessofthemul-facetedrolesofwomeninmodernsociety—professionals,entrepreneurs,divorcees,andwidows.
Provideculturalperspecveonwomenglobally.
Providecontextonhowfinancialplannerscanbeereducate,engageandempowerwomenclients.
Arculatethecompellingopportunityforwomenfinancialadvisorsandfinancialplanners.
TheEmergingAffluenceand
InfluenceofWomenGlobally
Thedemographicsofwomenhaveevolvedandchangedrapidlyoverthelasthalf-century.Theiremergenceandasleaders,entrepreneurs,
andinnovatorsisindisputable.Womenarenolongerjustinchargeofthehouseholdandchildren—theyarenowaprominentcomponentof
corporateAmericaandbusiness—assumingstewardshipoffamilyandbusinessfinances.Womenareanessenalandintegratedpartofour
country’seconomichealth.Byleveragingtheirstrengthsandexpoundingupontheirskillsandexperience,theywillconnuetorealize
success.
“That'swhyIsaythatsocietyislikeabird,withonewing
beingamanandonewingbeingawoman.Whenonewing
isinjuredcanthebirdfly?”
—MalalaiJoya.
san Asian-American
child growing up in
GreaterWashington,I
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In2012,wecelebratedtheYear
ofthe Dragon,which was
markedbyexcitement,unpre-
dictability, exhilaraon and
intensity.On Feb.10,the
ChineseYearoftheSnakewill
begin.
InEasternphilosophy,snakes
symbolize good fortune and
intense power. In Chinese
astrology,thesnakeisanenig-
maccreaturethatnotonly
representsdangerandvenom
butalsosymbolizesbeautyand
wisdom.wisdom.Havingasnakeinthe
familyhomeisagoodomen
becauseitmeansyourfamily
willnotstarve.
Whatdoesallofthismeanfor
yourfinancialfortunein2013?
As inventor Thomas Edison
said,“Goodfortuneiswhat
happens when opportunity
meetswithplanning.”
Thisyear,eachofushasthe
opportunitytoplanforachieving
goodfinancialfortune.WhatI’m
proposinggoesbeyondtypical
NewYear’sresoluons.Whilethe
actofestablishing resoluons
demonstrates the best of
intintenons,toooenresoluons
simply become unfulfilled
commitments made on New
Year’s Day.A more praccal
approachtoseizingyourfinancial
goodfortuneistodevelopnew
prioriesandlifegoals— ones
ththatareclearlydefinedandcanbe
measuredeachday.
Asyoumapoutyourgoalsfor
2013,hereareafewguidelinesto
keepinmind.
requiredtoaainthosegoalscan
makeallthedifference.
Sharing yourgoalsisan
importantpartofgoal-se ng.
Whenyoushareyourgoals,you
gainaninstantsupportnetworkof
peoplewhohaveavestedinterest
inyoursuccess.Thisalsoleadsto
conversaonaroundyourgoals,
enablingenablingyoutogaintheinsight
and knowledge you need to
achievethem.
Keepinmindthedifference
betweengoalsandresoluons.
Resoluonscanbeoverwhelming
becausepeopletendtostate
theminabsoluteterms:“Iwon’t
gotoStarbucksanymore,”or“Iwill
gotothegym everymorning.”
ThisThisphrasingissorigidthatifyou
deviateatallfromyourplanyou
mayfeellikeafailure.It’sbeer
insteadtosetagoalthatcan
advanceyourprogress,suchas,“I
willgooutforcoffeetwoorthree
mesaweekinsteadofevery
day,”or“Iwillincreasethenumber
of mesIgotothegym each
week.”
Goalsprovideasenseof
purposeanddirecon.Butbe
paentwithyourself.It’seasyto
reverttopasthabitsandabandon
yourresoluons.Ratherthangive
upwhenyourgoalsfeelelusive,
usetheopportunitytomodify
youryourplansbyselecnganalterna-
veacvity.
Don’tlosetrackofyourgoal,
evenwhenyou’reexperiencinga
setback.Forexample,suppose
youwanttosavemoremoneyfor
rerement.Youmightmakeaplan
toreduceyourtravelandenter-
tainmentbudgetsoyoucansave
$5,000$5,000peryeartodepositina
Roth individual rerement
account.Ifyoufindthatcurtailing
yourtravelandentertainmentso
drascally makes you feel
deprived and miserable,you
probablywon’tscktoit,and
yyou’llendupnobeeroffthan
youarenow.However,ifyou
decidetosaveanextra$100to
$200permonthtowardyourRoth
IRA,youmaydiscoverthatnot
onlyareyouchallengingyourself
butthatwhatiniallyisuncom-
ffortable becomes comfortable
andyouareabletomeetor
exceedyourgoal.
While accomplishing your
biggestgoalsmayseemdaunng,
goalsbecomeaainablewhen
you takebabysteps.Asyou
becomemorecomfortablewith
thechanges,itwillgeteasierto
addgoalstoyourplan.Itwillalso
bebeeasiertosustainthegrowth
you’veaccomplished.
Toderivethegreatestbenefitfrom
theYearoftheSnake,plantouse
yourtalentswisely.Capitalizeon
theopportunitythattheendof
theyearaffordsustoplan.
Rememberthebasics.Iden-
fyingtherightgoals,developing
yourwrienplantoreachthose
goalsandimplemenngthesteps
AstudiedtheChineseZodiac.There
are12creaturesrepresentedinthe
Chinesecalendar,withadifferent
animalcelebratedeachyear.
WASHINGTONBUSINESSJOURNAL
UsetalentswiselyintheYearoftheSnake
- 6. OurProcess Insight.Clarity.Purpose.
Financial
Planning
CashFlow
Management
Portfolio
Construction
Asset
Management
Retirement
Planning
Education
Planning
Tax
Planning
Business
Succession
Planning
Estate
Planning
Charitable
Giving
Insurance&
Protection
Planning
BlueOceanGlobalWealth
FinancialPlanningProcess
Healthyplanningrelaonshipsbeginwithaconceptualunderstandingoftheimportanceoffinancialplanning.Financialplanningisaclearlydefinedprocessthat
coordinatesallareasofyourfinanciallifetomeetyourandyourfamily’sfinancialgoals.Theplannerwillexplainhisorherfinancialplanningservicesanddisclose
themethodofcompensaon.Theplannerwilldefinetherespecverolesandresponsibiliesforbothpares.Theplannerappliesskillsandknowledgetohelp
youachievefinancialindependenceandreachyourfinancialgoals.Inexchange,youagreetocompensatetheplannerapredeterminedfeeforthefinancial
planningengagement.
1.Establishanddefinetheprofessionalrelaonship
Theplannerwillneedqualitaveandquantaveinformaontounderstandyourfinancialsituaon.Toassessyourcurrentfinancialposion,yourplannerwill
constructanetworthstatementandcashflowstatement.Together,youwillidenfyyourpersonalandfinancialgoals,aswellaskeyareasofconcern.Youwill
alsodiscussyourmehorizonandcapacityforrisk.Effecveplanningispredicateduponthepriorizaonofrealisc,challenging,andobtainablegoals.
2.Gatherclientdataanddiscussfinancialgoals
Assessyourcurrentsituaonintermsofassets,investments,liabilies,risk,insurancecoverage,taxstatus,employeebenefits,andcashflow.Reviewallsubjecve
datatoprovidethefactsgreatercontextanddirecon.Theplannerwillevaluatewhetherornotyoucanmeetyourgoals,needs,andprioriesgiventhecurrent
courseofacon.
3.Analyzeandevaluateyourfinancialstatus
Considerthevariousalternavesavailabletomeetobjecves,givenyourfinancialposion,personalsituaon,andinvestmentconstraints.Thefinancialplanning
processisclientdependent:oponsmaybenumerousandcomplexorfewandsimplisc.Effecvepresentaonofrecommendaonshelpsyouadoptanintegrated
approachtoyourfinancesandunderstandhowchangeinoneinstancecanaffectotherareasofyourfinanciallife.Atthisstage,theplannerlistenstoconcernsand
revisesrecommendaonsaccordingly.
4.Developandpresentrecommendaons
Thisstepnecessitatesmutualclarityandunderstanding.Together,youandyourplannerwilldeterminehowtoimplementtherecommendaons.Thewrien
financialplanprovidesadocumentedworkingframework.Implementaonmayincludecoordinaonwithotherprofessionalssuchasaorneysoraccountants.
5.Implementthewrienfinancialplan
Soundfinancialadviceprovidesdireconandguidance.Ongoingfinancialadviceandgoaltrackingrequireclientengagementandinteracon.Therefore,thefinal
stepofthefinancialplanningprocessistoreviewyourprogressandupdateyourfinancialplan.Itisimportanttoadjustyourplanonaperiodicbasis
6.Monitorrecommendaons
Developingacomprehensivefinancialplanisaprocess.
OurSixSteps:
- 8. OurPublicPolicyStewardship Insight.Clarity.Purpose.
Mission:TheBlueOceanEconomicEmpowermentFundstrategicallyleads,creates,andsupportsiniavesthatempowerpeople
withtheconfidenceandknowledgetomakemoreinformedfinancialdecisions.Ourprivate,public,andnon-profitsectorpartnerships
fostercollaboraveeducaonalprogramsthathelpfamiliesimprovetheirfinancialplanningcapability,providingobjecvityand
clarityontheroadtofinancialindependence.Byfacilitangopportuniestoengage,educate,andinspirethenextgeneraonof
leaders,together,weguidethefinancialdreams,goals,andlivesofallglobalcizens.
BlueOceanEconomicEmpowermentFund(BOEEF)
Mission:AARPenhancesthequalityoflifeforallasweage,leadsposivesocialchange,anddeliversvalueto
membersthroughinformaon,advocacy,andservice.
AmericanAssociaonofReredPersons(AARP)
Mission:TheConsumerFinancialProteconBureauisa21stcenturyagencythathelpsconsumerfinancial
marketsworkbymakingrulesmoreeffecve,byconsistentlyandfairlyenforcingthoserules,andby
empoweringconsumerstotakemorecontrolovertheireconomiclives.
ConsumerFinancialProteconBureau(CFPB)
Mission:TheMissionoftheFoundaonforFinancialPlanningistohelppeopletakecontroloftheir
financiallivesbyconnecngthefinancialplanningcommunitywithpeopleinneed.Themissionis
achievedbysupporngprobonoadviceandoutreachacvies.
FoundaonforFinancialPlanning
Mission:Groundedinthebeliefthatregardlessofbackgroundorincomelevel,financiallyinformedindividuals
arebeerabletotakecontroloftheircircumstances,improvetheirqualityoflife,andensureamorestable
futureforthemselvesandtheirfamilies,NEFE’smissionistoinspireeducatedfinancialdecisionmakingfor
individualsandfamiliesthrougheverystageoflife.
NaonalEndowmentforFinancialEducaon(NEFE)
Theinvesngpublicisvulnerabletoconfusionaboutprofessionaldesignaonsandcerficaonsbecausethestandardsofethics,
experience,educaon,andexaminaonvarysignificantly.Intheabsenceoffederalanduniformstateregulaon,Americans,especially
seniors,arele ontheirowntodecipherthealphabetsoupofleersattheendofafinancialprofessional'sname.Progressonthese
issuesnecessitatesaframeworkandrangsystemforcomparingthelegimacy,value,andauthencityofeachfinancialcerficaon
anddesignaon.
ECONOMICEMPOWERMENT
- 9. Insight.Clarity.Purpose.
OnWednesdayNovember14,2012,MargueritaM.ChengandSameerS.Somalprovidedcontextas
industryleaderparcipantsattheConsumerFinancialProteconBureau’sroundtablediscussionon
SeniorFinancialDesignaons.
BlueOceanGlobalWealthrecognizesthedifferenatedintegrityandrigoroftheCharteredFinancial
Analyst(CFA)designaonandtheCerfiedFinancialPlanner(CFP®)cerficaonprograms.Werespect,
support,andtrustthealtruiscvisionofCFAInstuteandCFPBoard.
Morethan125disnguishedcollegesanduniversiesaroundtheworldhaveincorporatedamajorityoftheCFAProgramcurriculum
intotheirowncourses,includingtheUniversityofOxford’sSaïdBusinessSchool;NewYorkUniversity;INSEAD;PekingUniversity;and
NanyangTechnologicalUniversity.
EarningtheCFAcharterdemonstratesmasteryoftheskillsmostneededforinvestmentanalysisanddecision-makingintoday’s
fast-evolvingglobalfinancialindustry.ComplengtheenreProgram,organizedintothreelevels,eachculminanginasix-hourexam,
isasignificantchallengethattakesmostcandidatesbetweentwoandfiveyears.
Therearecurrentlymorethan90,000CFAcharterholdersworkinginover135countriesaroundtheworld.Regulatorybodiesin19
countriesrecognizetheCFAcharterasaproxyformeengcertainlicensingrequirements.
Sinceitwasfirstintroducedin1963,theCharteredFinancialAnalyst®designaon,orCFA
charter,hasbecomethemostrespectedandrecognizedinvestmentcredenalintheworld.
“Amongthecountlessfinancedegreesaroundtheworld,theCharteredFinancialAnalystqualificaonhasbecome
thegoldstandard.”
-FinancialTimes,13August2010
TheCFA®Programisagloballyrecognized,graduatelevelcurriculumthatprovidesastrong
foundaonofreal-worldinvestmentanalysisandporoliomanagementskillsalongwiththe
praccalknowledgeneededintoday’sinvestmentindustry.Italsoemphasizesthehighest
ethicalandprofessionalstandards.
Financialplanningisaboutcontrollingspending,managingcredit,reducingtaxes,increasingsavings,protecngfamilywealth,and
buildingassetsforthefuture.Thisprocessentailsgatheringfinancialinformaon,evaluangyourcurrentfinancialstatus,establishing
lifegoals,anddevelopingastrategytohelpyouachievethem.Althoughmanyprofessionalsmaycallthemselves“financialplanners”,
CFP®professionalshavecompleted,onaverage1000hoursofextensivestudy,passedacomprehensive2-dayexam,andmaintainthe
highestethicalstandards.
Therigorouscompetency,ethicsandpraccestandardsestablishedandenforcedbyCFP
BoardhaveallowedtheCFP®cerficaonmarkstobecomerecognizedasthestandardof
excellenceinpersonalfinancialplanning.EarninganddisplayingtheCFP®marks
demonstratesacommitmenttoacareerinfinancialplanning.CFP®Professionalspledge
toupholdthefiduciarystandardwhendeliveringfinancialplanningadvice.
In1973,thefirstclassoftheInstuteofCerfiedFinancialPlanners(ICFP)graduated35
members.Withapproximately140,000CFP®professionalsaroundtheglobededicatedtoprovidingqualityfinancialplanningadvice,
today,morethanever,CFP®professionalsareindemand.
OurQualications
- 10. OurExecutiveTeam Insight.Clarity.Purpose.
MargueritaM.ChengistheChiefExecuveOfficeratBlueOceanGlobalWealth.Priortoco-founding
BlueOceanGlobalWealth,shewasaFinancialAdvisoratAmeripriseFinancialandanAnalystandEditor
atTowaSecuriesinTokyo,Japan.Margueritahasbeenquotedandfeaturedinnumerousnaonal
publicaons.MargueritaisamonthlycolumnistfortheWashingtonBusinessJournalandBe
InkandescentMagazine.SheisaCFP®professional,aCharteredRerementPlanningCounselorSM
,and
aCerfiedDivorceFinancialAnalyst.AsaCerfiedFinancialPlannerBoardofStandards(CFPBoard)
Ambassador,Margueritahelpseducatethepublic,policymakers,andmediaaboutthebenefitsof
compcompetent,ethicalfinancialplanning.SheservesasasubjectmaerexpertforCFPBoard,contribung
tothedevelopmentofexaminaonquesonsfortheCFP®CerficaonExaminaon.Margueritaalso
volunteersforCFPBoardDisciplinaryandEthicsCommission(DEC)hearings.Sheproudlyservesonthe
FPANaonalBoardofDirectorsandisamemberofitsfinancecommiee.Margueritaisthe2013ChairoftheFinancialPlanning
AssociaonoftheNaonalCapitalArea(FPANCA).Asacandidandpassionatesupporteroffinancialliteracyandcapability,she
collaborateswiththeVirginiaCouncilonEconomicEducaon(VCEE),andteachesfinancialplanningandinvestmentmanagementat
thePersonalFinanceInstuteatGeorgeMasonUniversity,whereshehelpseducatorsenhancetheirunderstandingofeconomicsand
personalfinance.ShestudiedatKeioUniversityinTokyo,Japan,andearnedherB.S.inFinanceandherB.A.inEastAsianLanguage
andandJapaneseLiteraturefrom theUniversityofMaryland,CollegePark.MargueritaisarecipientoftheAmeripriseFinancial
PresidenalAwardforQualityofAdviceandthepresgiousJapaneseMonbukagakushoScholarship.
DiversityScholarshipCommiee,andisamemberofboththe2013FPAExperienceConferenceTaskForceandtheFPANaonal
DiversityCommiee.Heservesasaseniorfinancialservicesleaderonindustryroundtableandpaneldiscussions.Sameerisan
acvememberoftheCFAInstute.HeisalsoaBoardAdvisorandManagingDirectorofInstuonalEducaonattheiPlan
EducaonInstuteinNewDelhi,India.AstewardofcareerdevelopmentandmemberoftheSpeakers’SeriesattheJohnsHopkins
UniversityCareySchoolofBusiness,Sameerisafrequentguestlectureronfinancialplanning,poroliomanagement,
enentrepreneurship,andleadership.HeearnedhisB.S.inFinanceandAccounngfromGeorgetownUniversityandisa2012FPA
DiversityScholar.
SameerS.SomalistheChiefFinancialOfficeratBlueOceanGlobalWealth.Priortoco-foundingBlue
OceanGlobalWealth,hewasaSeniorInvestmentAnalystatTheBankofNovaScoaandaFinancial
AdvisorandIntermediaryatMorganStanleyandMerrillLynch&Co.AspartoftheInvestmentStrategy
GroupatTheBankofNovaScoa,Sameeracvelycontributedtothefirm’swhitepaperand
instuonalbusinessdevelopmentefforts.Hedeliveredkeynotepresentaonsandfosterededucaon
partnershipsnaonally.HisfiduciaryresponsibiliesatErnst& YoungandAdvisorCompliance
AssociAssociatesincludehelpingassetmanagementandalternaveinvestmentcompaniesadaptto
Sarbanes-Oxley.SameerisaCFACharterholder,aCFP®professional,andaCharteredAlternave
InvestmentAnalystSM
.SameerservesontheBoardofDirectorsofthePhiladelphia/Tri-StateFinancial
PlanningAssociaon(FPA)andisamemberoftheauditcommiee.Sameerischairofthe2013FPA
![OurMessage Insight.Clarity.Purpose.
MargueritaM.Cheng
ChiefExecuveOfficer
Co-founder
SameerS.Somal
ChiefFinancialOfficer
Co-founder
TheBlueOceanGlobalWealthFamily
Yours,verysincerelyandrespecully,
Ratherthanostensiblydefiningprogressintermsofassetsundermanagement(AUM),thesuccessofeachclientreinforces
ourgloballegacy.Byfacilitangopportuniestolead,inspire,andempowerthenextgeneraonoffinancialplanners,
together,wewillhelpguidethefinancialdreams,goals,andlivesofallglobalcizens.
Asstewardsofpublicpolicyweensureaccesstoknowledgeandinformaon.Theprivate,public,andnon-profitmission
mustenhancefinancialliteracy,improveinvestoreducaon,andkeepAmericansontheroadtofinancialindependence.
Thefinancialservicesindustryshouldbeerrepresentourcountry’sdemographicdiversityandembracedifferencesinage,
gender,andculture.Throughourpassion,sagacity,andresources,BlueOceanGlobalWealthrelentlesslypromotesand
encouragesdiversity.Thepowerofdiversitywithinfinancialplanningwilltransformlivesthroughinclusivity,innovaon,and
collaboraon.
WhenWhenwemakeacommitment,webuildhope;whenwekeepit,webuilttrust.Buildingprinciple-basedtrustisnowan
economicandasocietalimperave.
“Noteverythingthatcanbecountedcounts,andnoteverythingthatcountscanbecounted.”
–AlbertEinstein[1879–1955]
“Wemakealivingbywhatweget,wemakealifebywhatwegive.”
-SirWinstonChurchill[1874-1965]
Theinherentbeautyofthefinancialplanningprofessionliesinitsapplicabilitytoallpeople.Conceptually,ittranscends
cultural,social,andwealthboundaries.Aconfluenceoffactors,includingournaon’seconomicplight,challengingjob
market,andagingpopulaon,makefinancialplanningcompelling.Asfiduciaries,wechampionobjecvityandcompetence,
especiallywhenrepresenngtheAmericanconsumerandtheglobalcizen.
WeestablishedBlueOceanGlobalWealthinrecognitionoffourtrendsdefiningthefinancialplanningandasset
managementindustries:
Thesupplyanddemandimbalanceofqualityfinancialplanningadvice.
Thelackofglobalprofessionalandintellectualdevelopmentopportuniesfortoday’sgraduatesandtomorrow’s
industryleaders.
Theinterdependenceofourglobalsupplychainwithrespecttotechnology,communicaon,andhumancapital.
Amaturingfinancialadvisordemographicthatmeritsinnovavepartnerships.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)