! 1There are various styles of Nike shoes that will be id

! 1
There are various styles of Nike shoes that will be ideal for the
season and the shoes
can be ranked from 1 to 10 with 1 being the best style. The first
style which I would rank at
number 1 is the Nike Airforce 1 shoes and this is because
despite the shoes being released
many years ago, the shoes are still very popular among the
youth and other ages. The shoes
are ideal and come in different colors and there is an option for
an all-white Airforce 1
(Trembath, 2020). I rank the shoes at number 1 because of their
classy look and the pricing of
the shoes; the shoes cost less than $100 and considering the
design and style that is a good
value for money item.
Coming in number 2 another style for the Nike shoes for the
season will be the Nike Air
Max 90 shoes and this is because of the various features which
are guaranteed when one buys
the shoes. One of the shoes that will be very ideal is the comfort

that comes with wearing the
shoes. The shoes are still very popular and are breathable which
means that one does not
have their feet heated all day from wearing the shoes. The shoes
have Air Max padding which
helps provide cushion and support for the person wearing the
shoes (Trembath, 2020). The
shoes are not only comfortable but also good looking and
brighter colors would be very ideal
for the season. The upper part of the shoe is made up of quality
textile and leather and this
makes the shoes last longer.
Another style of Nike shoes which I would rank at number 5 is
the Nike Air Max 95
shoes and this is because of how unique the shoe is; it has a
lacing system that gives one a
locked-in feel and the shoes have a mid-foam sole that offers
additional comfort to the foot
while still retaining the stylishness of Nike shoes.
! 2
At number 4 the style of the Nike shoes is the Nike blazer shoes
which have a wide

range of good features. The shoes have roots that are connected
to basketball but the shoe
has been turned into an everyday shoe because of its simplicity
and comfort. The shoes are
high on top and have a state-of-the-art design which makes them
ideal for the season. The
shoe is a mix of style and vintage and when looking at the shoes
they look like they came
straight out of the 1970s.
The Nike Air Jordan low SE shoes are very good and stylish and
I rank the shoes at
number 5. The shoes are available in low, mid, and top
silhouettes and thus making them
even better. Customers will not only be able to select from the
beautiful colors in which the
shoes come in but also the design of the shoes. The shoes have
been in place for a very long
time and constantly new colors are launched which help give the
shoes a new feel. The shoes
have a hidden air sole unit and leather overlays that provide
more style to the shoes.
Nike Cortez shoes will rank at number 6 from the selected
styles and silhouettes. The

shoe began as a running silhouette but due to the color, style,
and design of the shoes, people
started wearing the shoes more on regular occasions. The shoes
are classy because of the use
of premium leather on the upper part of these shoes. The shoes
also have rubber soles and
hence have comfort and durability. The shoes have a
minimalistic design that will be ideal for
a casual look during the season. The shoes can be blended with
various outfits and give a very
cool and attractive casual look.
! 3
The Nike Air Huarache remains one of the most popular Nike
designs and this is because
of the look that the shoes have. I rank the shoes at number 7.
The shoes come in more vibrant
colors and hence will portray the theme for the season. The
shoes have a unique feature that
makes the shoes stand out and that is the lining of the shoes.
The lining of the shoes is designed
to take up the shape of the sole of the person wearing the shoes
and hence acts as an exoskeleton

for the wearer.
Nike has always been a brand associated with athletes and the
Nike Air Zoom Terra Kiger
8 Shoes are ideal for runners because of their design. The shoes
are lightweight which means that
the runners will not get exhausted from the weight of the shoes
and that will make them run more
swiftly (Guiness et al., 2020). The bottom of the shoe has been
designed to deal with the rough
terrain of the land when running.
The ninth shoe will be the Nike Space Hippie 04 Shoes which
are representative of the
look that the Nike shoes will have in the future. The shoes are
good because of their use of
recycling where 25% of the shoes are made up from recycling
plastics and other products
making the Nike brand a global sustainable brand. With their
super-cushioned soles, the shoes
can be said to be one of the most comfortable shoes and hence
they are also ideal for women.
Nike Air Zoom Pulse Shoes rank number ten in the styles and
when it comes to the health
of the person wearing the shoes, these shoes have been ranked
as the most comfortable shoes by

nurses and other healthcare professionals as they help the
wearer be more comfortable. The shoes
have a slip-on design that makes them easy to put on and take
out.
! 4
References
Guinness, J., Bhattacharya, D., Chen, J., Chen, M., & Loh, A.
(2020). An Observational Study of
the Effect of Nike Vaporfly Shoes on Marathon Performance.
arXiv preprint arXiv:
2002.06105.
Trembath, R. (2020). Signature Shoes: The Athletes Who Wore
Them and Delightful Pop Culture
Nuggets. Eckhartz Press.
CMGT/578 v12
Course Scenario
CMGT/578 v12
Page 2 of 2Course ScenarioReynolds Tool & Die
Reynolds Mission Statement
“We are committed to providing our customers quality products
with the highest engineering standards.”

Reynolds Vision Statement
“We are committed to achieving our goal of being a market
leader for engineering solutions and will investment in technical
innovation. Our desire is to continue to expand our markets, our
technical competence, and our intellectual curiosity to serve our
customers.”
Additional Information
Reynolds Tool & Die is an automotive component manufacturer
supplying suspension pieces and technology to both other
suppliers and major U.S. and foreign manufacturers. Annual
revenue is around $50 million, and the company is profitable.
Reynolds has production facilities at their headquarters in
Akron, OH; in Bloomington, IN; and in Memphis, TN.
Approximately 300 people work for Reynolds, including 7 in
IT. The IT staff is broken down as follows:
· IT Director
· 2 Help Desk personnel
· 3 Network Engineers
· 1 Software Engineer, primarily supporting the company’s ERP
system
One network engineer works in Bloomington, one in Memphis,
and the rest of the IT staff is located in Akron.
The three sites are networked via an MPLS circuit. In addition
to SAP® software, the company uses Microsoft® Office 2010
for administrative work along with several specialized CAD
programs for design. The SAP software is two versions behind,
but not at end of its life. A data center is in Akron, while the
other two sites have smaller hardware footprints consisting of
Microsoft Exchange servers for email, a small file and print
server, and redundant Active Directory servers. EMC Storage
Area Network (SAN) devices are at each site. Redundant backup
appliances are in Akron and Bloomington, and data can be
cycled among the SANS for further redundancy. While some
server virtualization has been achieved, only about 20 percent

of all servers have been virtualized with the help of VMWare.
All sites use Cisco® switches, routers, and firewalls. Servers,
desktops, laptops and printers are all HP®, and are between 3
and 5 years old and the desktops and Laptops use Windows® 7
as the operating system. All servers are on Microsoft Server
2012.
There are no cloud applications. There has been a demand by
administrative personnel and engineers for integrating mobile
devices with Microsoft Exchange and other apps but to date the
company has not implemented a BYOD (Bring Your Own
Device) or a MDM (Mobile Device Management) solution.
The IT budget typically is between $1.2 and $1.5 million
annually, depending on capital expense. Note that this budget
ONLY covers hardware, software, services, and licensing.
Personnel costs are not included, nor do you need to include
them for the Week 4 budget assignment.
This year the company is embarking on significant expansion. A
joint venture has been signed with a firm from Mexico Peraltada
LLC in order to gain access to a new supplier market. Both
companies will remain independent, but Reynolds will exchange
engineering expertise for a percentage of sales in Mexico and
there will be joint development of intellectual property.
Peraltada uses Microsoft Office 2016 and Oracle as their ERP
solution. Desktop and laptops are HP, and they are running
Microsoft Server 2016. They employ around 200 people with 5
in IT. The company provides key employees with iPhones for
mobile access to their network.
In an effort to diversify, the company has purchased a small
company in Vancouver, Canada that makes light aircraft landing
gear components. P.T. Tracy, LLC employs about 80 people,
with 3 in IT. They also use SAP for an ERP solution but one
version newer than Reynolds. They use Microsoft Office 2013
and Windows 10 for their desktop OS. Their firewall solution is
Palo Alto and they use Cisco routing and switching equipment.
Servers, desktops and laptops are all Dell®. They also have
implemented a BYOD policy, using the MDM solution VMWare

AirWatch®, supporting both Apple® and Samsung® Galaxy
phones. They are running Microsoft Server 2016.
All three companies in the scenario have a Microsoft Enterprise
License in various stages of life; none will be up for renewal at
the same time.
Copyright© 2021 by University of Phoenix. All rights reserved.
CMGT/578 v12
Long-range IT Plan Focusing on Innovation
CMGT/578 v11
Page 2 of 2Long-range IT Plan Focusing on Innovation
For this assignment, you’re a senior IT manager at Reynolds
Tool & Die. You have been asked to write a 3-page plan
detailing how you will create a culture of innovation in IT
operations and integrate IT innovation into long-range strategic
planning. Your proposal should include recommendations for
specific technology innovations, and explain how you expect
these innovations to drive business success over time.
This assignment requires you to analyze the company’s goals;
analyze how IT innovation can contribute to those goals and
how the current environment might be able to support
innovation. After you have completed your analyses, you will
synthesize all of this information into a long-range IT plan
focusing on innovation. Specifically, your plan needs to address
two things:
1. What IS innovations can you propose that align with the
strategic long-range plans of both IT and the organization?
2. How can you create a culture of innovation within your IT
organization?
Headings should be as follows:

I. Long-range, Innovative
Solution
s Planning
Consider this a wish list. What innovative technologies will you
propose to help Reynolds accomplish its long-range goals? For
example, does artificial intelligence have a place in the
organization? Big Data? What about next generation cloud
technologies? How will mobility (related to mobile devices) fit
into your planning?
II. Creating a Culture of Innovation in the IT Organization
In order to implement creative solutions, you need an
innovative team. Going forward, you’ll want to hire the right
people and train them the right way. You already have staff who
have been doing things a specific way, and you need to create a
culture of innovation throughout the organization. How will you
do that? Some areas to address are:
i. IT Staffing and Training
Does your current staff have the right skill sets? What skill sets

will they need to add in order to be innovative? What are the
potential budget considerations for ongoing training?
ii. R&D
Can you make the case for research and development (R&D)
within Reynolds’ IT organization? R&D isn’t synonymous with
product development; it’s a function tasked with pursuing
forward-thinking, innovative strategies, even strategies that the
business doesn’t expect to pay off in the short term but hopes
will pay off eventually in the long term.
Copyright© 20XX by University of Phoenix. All rights
reserved.
! 1
Nielsen PRIZM Life stage Groups
One of the customer groups identified in the Nielsen PRIZM
Life stage Groups is the
Upscale Younger Family Mix. This group is made up of
individuals who are between ages 25 to

44 that mostly have kids. The group is characterized by
individuals who use average
technologies such as computers and mobile devices for banking,
online research, and streaming
services. Looking at the employment level of the customer
segment most of them are
professionals and others are in management positions in the
organizations in which they work
for. The customer segment is described as graduate plus which
means that the individuals have a
minimum of a university degree. Some of the individuals from
this group are homeowners while
others are not. These are upscale families that boast of having
dual income sources as well with
most of them having newer homes as well.
The lifestyle of this group describes people who like to have

fun and use their income to
enjoy themselves. This segment owns a Volkswagen car which
is a good car but does not fit into
the category of luxury cars. The group has been said to eat at
Cold stone creamery which is
known to have very quality products but slightly higher prices
compared to its competitors. The
customers shop at Anthropologie which is a business that deals
with clothing and accessories.
The segment has smartphones which it uses to view some of the
dating sites and also for
streaming services. This group is made up of individuals who
shop quite a lot and this is because
they have limited responsibilities and commitments compared to
the other customer segments.

! 2
Competitors
Adidas
Adidas is a shoe-selling company that competes directly with
Nike. Looking at the brand
value of the company it ranks at 3 with Nike being in the top
position. The rank of the brand
value is due to the consistency of the company to produce
quality products year after year.
Adidas dedicates most of its efforts to the advertisement and
growing its brand which means
with consistency the brand could easily catch up with Nike. The
company has a more diversified
portfolio when compared to Nike. It offers many products whi ch
are designed for different
customer groups and a wide range of sports. The company also

has a more effective supply chain
when compared to Nike and also has a very effective marketing
strategy (Muhamad, 2021).
However, in terms of profitability and market share, Nike
controls a bigger share when compared
to Adidas. Adidas has also been linked to forced labor and
racism impacted the brand image of
the company.
Puma
When Nike is compared to Puma some differences could be
noted and one of them is
profitability. Nike has more revenues when compared to Puma.
It makes around $18 billion
annually compared to the $4 billion which is made by Puma
(Andal et al., 2020). The pricing of
Puma is better compared to the pricing of Nike. Nike has been

known to have very expensive
shoes compared to its competitors. However, when it comes to
innovation and styles of the shoe
Nike ranks top of Puma and most other brands. Nike comes up
with more unique designs and
! 3
styles when compared to Puma. When it comes to the market
position, Nike ranks top of Puma
as well and this is because Nike has been able to gain control
over markets in different regions.
Price structure, appearance, selection, and quality of the
competing products
Adidas
When it comes to the quality of the products based on the
customer reviews the shoes

made by Adidas are of better quality compared to those which
have been made by Nike. Adidas
emphasizes quality over quantity and even goes a step further to
talk to athletes about their
preferences before implementing most product designs. Nike,
however, has an upper hand when
it comes to innovativeness and design which makes its shoes
have a better appearance compared
to that of Adidas (Elena & Egor, 2018). It is these appearance
features that drive the sales of the
company high. When looking at the selection both companies
offer a wide range of products.
The pricing of the Nike is higher compared to the prices which
are offered by Adidas; the prices
could be linked to innovation and design of the shoes
Puma

Looking at the prices of the shoes Puma has inexpensive shoes
whereas Nike has very
expensive shoes. This means that the low-income earners will
mostly prefer the shoes which are
sold by Puma as opposed to those Nike (Andal et al., 2020).
When it comes to selection; Nike
has a more diverse selection and variety compared to Puma.
Shoes do not come in much variety
and design and that could make finding the right fit hard for the
customers. When it comes to the
! 4
quality of the shoes Nike ranks higher compared to Puma (Elena
& Egor, 2018). Nike has high-
quality designs and styles and this can be linked to the intensive
marketing efforts which are put

in by the brand. Nike shoes are also more attractive because of
the innovativeness and designs
used by the company.
References
Andal, D. V., Suganya, D. S., & Shree, V. (2020). Financial
Performance Analysis of
Puma. International Journal of Management (IJM), 10(6), 2019.
Elena, M. S., & Egor, R. (2018). Business valuation of Nike,
incorporated. Review of Business
and Economics Studies, (1).
Muhamad Fauzi, N. (2021). Technology Entrepreneurship
(ENT600): Adidas Group.

1
Fashion Brand
Part One
The company selected is Louis Vuitton which has gained
popularity among the populace
globally. It is among the famous fashion brands which are
trusted for its high-quality products
thus attracting most clients (Massot, 2020). It was developed in
early 1854 after the creator
needed to introduce a new technique into the fashion system.
The primary objective for the
fashion brand is designing fashion light fashion wear that would
fit all the clients according to
their tastes and preferences. It has attracted both l ocal and
international clientele population thus

maintaining to have high-profit returns.
They target high-end customers because the products are pretty
expensive due to their
high-quality level. One major characteristic of the target client
is that they must be deep into the
fashion wear company. Louis Vuitton designs clothes and
accessories specifically for red carpet
events and significant occasions (Massot, 2020). Most are
located in the wealthy economic group
thus facilitating massive purchases of the commodities. The
organization targets those clients
will flashy lifestyles that care about wearing brands with
globally-recognized labels. The target
population is wealthy thus depends on the fashion wear for
cloth designs that depict their societal
status.

Demographics expound on an individual’s character especially
their education level. For
instance, the targets customers are educated and have enough
information regarding general
fashion thus are on the lookout for the brands (Massot, 2020).
Louis Vuitton has no gender
specifics because both women and men are targeted to purchase
the commodities. The brand has
manufactured commodities both for the young and old thus has
no age limits. The primary
2
objective is to address as many clients ensuring that they have
received products according to
their tastes and preferences.
Part Two

The selected theme is date night styling where couples should
wear matching outfits for
the special night out. The theme is selected because a date night
needs people to match their
personalities and the best expression is through fashion wear
(Massot, 2020). The theme should
have vibrant colors that have significant meanings according to
the people on set. Louis Vuitton
brand has a fashion section that has been dedicated to couples
on date night. Moreover, the
theme has been selected since it would be outstanding and
unique touch. The primary objective
is ensuring that one finds an attractive branded outfit that would
match their tastes and
preferences. Both parties in the theme are after creating an
impression and leaving a mark.

Fashion forecast presentation means allocating some ideas that
would work according to
the presented themes. The client needs to be comfortable in the
theme outfits ensuring that they
have matched their personality (Massot, 2020). The theme could
be formal or casual depending
on the client’s purpose for the date. Therefore, they should be
dressed to match that occasion and
the colors must accompany the theme for style and personality
reflection. For instance, one
speculation for a date night theme outfit is a pair of branded
jeans and a brightly colored tank top
and some heels. That would make a perfect theme for both
formal and casual date nights.
One of the prominent colors worn during the date night themes
is black. It is a direct
indicator of elegance and creates a composed environment. It

fits both casual and formal date
nights thus will draw minimal attention from the outside crowd
(Massot, 2020). It can be
accompanied by a few accessories ensuring a completely elegant
outfit. Read is another unique
3
color that can be used on the theme. It sends an extremely
strong message especially about
Cotton being the best textile texture for date-themed outfits.
!
Part Three
Style and silhouette expound on how a themed cloth fits an
individual’s body and how it
draws on their skin according to their liking. When designing

the date night outfit, the creator has
the client’s body shape in mind and speculates how it will
exactly fit and adorn the features. The
major challenge encountered when developing the silhouette for
the date night theme is aligning
it with a media celebrity (Massot, 2020). However, the client
should be comfortable enough to
have silhouettes developed from their body features facilitating
their comfortability in the
4
designer clothing. Therefore, client preferences should be sorted
to outline the perfect type of
silhouette for their body.
The first silhouette creation is a body-fitting cloth throughout
the body. It is specifically

used in designing trousers fitting trousers and needs an
individual with a small waist lining for a
perfect appearance. The second silhouette creation is copied
from the hourglass and has been
developed specifically for a thin waist person. Most wedding
dresses are developed from that
unique idea. Another silhouette designed is a ball-like skirt that
has been fitted with many
underlying nets to form around and buffer shape. Such skirts
have been traditionally used for an
extended period.
Part IV
The selected group is the upper crust individual who is wealthy
and has no children. They
have a consistent buying behavior and are well informed about
fashion. Two competitors are

Nike and Addis’s fashion wear (Massot, 2020). The major
strength is that they are not made for a
specific population are given to someone else. The quality
products have been developed by
duplicating the main appearance. It has a cheaper price since it
has a minimal quality that is
required to live through.
Part V
8- body fitting silhouette
7- hourglass silhouette
5- ball-shaped silhouette
My placement criteria on a scale of one to ten depended on how
fast the outfit was purchased
from the market. Most of the trousers developed using body-
fitting silhouettes have gained more

5
clients since most of them want clothes that will properly
reflect their features. It can be worn in
the selected theme and also on other occasions (Massot, 2020).
It gives a client an excellent
touch of being stylish and celebrity feel. The hourglass
silhouette is ranked seven because of its
unique design on the waist area. Most dresses are made using
that design and clients purchase
them because it does not select a specific type of body feature.
The ball-shaped is ranked last
since that type of cloth is only worn during ceremonial events.
It is an excellent type of silhouette
to be worn in an important ceremony but not during a daily life
activity. Therefore, it receives the

lowest rank since it takes time before attracting the needed
crowd.
Part Six
The chosen styles are selected on the basis that clothes are
worn frequently. an individual
should refrain from buying clothes that will be best suited for
only one occasion (Massot, 2020).
It is best to have a set of reliable silhouettes to ensure that they
can fit within the selected themes.
Additionally, understanding body features is an excellent
strategy since it will save the client
from unnecessary disappointments when looking for fashion
wear from their favorite brands.
They should base their selection according to what they like
instead of using imaginary cloth
fittings. All the brands have different sizes and cloth textures

where an individual can select the
required style.
6
Reference
Massot, P. (2020). EU General Court ruling opens—partially—
the door to the protection of the
famous ‘Damier Azur’of Louis Vuitton. Journal of Intellectual
Property Law &
Practice, 15(11), 851-852.
1

The theme, Color, and textile story
Nike is a brand which is known for its vibrancy and how
colorful and stylish the shoes
from this brand are. For the theme the best theme for the
coming fall is passion. This is because of
the passion which the company puts into the manufacturing of
each of the pieces of shoes made
by the organization. The passion of the organization will help
ensure that it releases unique designs
in the coming fall; designs that are unique and have not been
explored before. Passion means a
strong and uncontrollable emotion and that should be what the
employees of the company should
exhibit in the production process.
Passion is a theme that describes the Nike customer and this is
because of the enthusiasm

and consistency which is shown by the customers; they have
shown support for Nike for many
years now and continue looking forward to every release. To
represent the theme the shoes will
need to be more colorful and vibrant. Passion being a theme
means that the details and all the
aspects of the shoes will be made with a lot of keenness to
ensure that the shoes can evoke the
right emotions from the buyers.
When it comes to colors the primary colors for Nike are
normally white and red where red
is a representation of passion. In the college is a set of six
colors that Nike should incorporate in
its shoes for fall 2022. The colors are bright yet cool and are
ideal for the shoes. To make the shoes
even more interesting Nike should combine the colors with

other colors such as white and black
and this will ensure that the shoes are not too bright but are still
very unique (Yao & Chen, 2019).
The organization needs to have different color combinations to
help provide the customers with a
variety to choose from.
2
Some of the other colors which the company should incorporate
in the theme are orange
and purple. Orange is a color that is normally associated with
sunshine and warmth which are some
of the aspects that the fall season is also associated with. The
color is also a representation of

enthusiasm and freedom; this is an indicator of the freedom
which Nike has in exploring different
color combinations and designs to come up with unique designs
(Childs & Jin, 2018). The color
purple is linked to royalty, mystery, and magic. The customers
should get a magical feeling when
they finally get to wear the shoes made during the season.
When it comes to fabrics Nike has always been known to go for
toughness, durability, and
comfort. The fabrics and materials that should be incorporated
in the manufacture of the shoes will
be rubber, polyester, leather, cotton, and other materials. These
materials should be sourced in a
manner that ensures the protection of the environment and
sustainability (Jiang, 2019). The rubber
material will be needed for the soles and this is because the

soles need to be durable and tough so
that the shoes can last for longer.
Polyester is a good fabric for the shoes and the best option
should be recycled polyester as
this is because through the use of the recycled polyester the
company also helps in the conservation
of the environment as well. Organic cotton is needed in the
manufacture of shoes and this is
because the company is sustainable. Cotton will help enhance
the comfort of the shoes. Leather is
good for the shoes as well and this is because it lasts longer
than most of the materials. Since the
company works with tanners and suppliers of leather it is easy
for them to get real leather to use
in the manufacture of these shoes.

3
Colors and fabrics collage
Nike Colors and fabrics for Fall 2021

4
References
Childs, M., & Jin, B. (2018). Nike: An Innovation Journey. In
Product Innovation in the Global
Fashion Industry (pp. 79-111). Palgrave Pivot, New York.
Jiang, W. (2019). Sustainable development of supply chain in
footwear industry–take Nike as the
case. Asian Business Research, 4(3), 86.
Yao, D. W., & Chen, X. (2019). Nike inc.-footware and apparel
(Doctoral dissertation).
My choice of company for the assignment is Nike Inc. which is

an American multinational
company that is involved in the process of design, development,
and manufacture of footwear that
is not only sold in America but many parts of the world. The
company has been able to develop
and grow its brand and now has visibility in most of the
countries. The company has been in place
over the last 57 years and many developments have been made
during these years.
The company was founded in the year 1964 when it was known
as Blue Ribbon Sports.
During that time the company was a sportswear company with
its headquarters in Beaverton,
Oregon. The company was founded by Bill Bowerman who was
a coach at the Oregon University.
He founded the company together with his former student
known as Phil Knight. The first retail

store for the company was launched in 1966 and Nike brand
shoe was later launched in the year
1972 (Moeller, 2018). The company grew so much in the 21st
century and by the end of the century
the company had its branches in 170 countries and its logo
which is a curved checkmark was
already known all over the world.
In the 1980s the company steadily expanded its operations
through a series of acquisitions
where it identified companies that had the potential of helping it
grow and make more revenue in
the market. In the 1990s the company suffered because of
allegations of poor working conditions
but later picked itself up. Part of the success that is seen in the
company is because of the
endorsements that the company and its shoes have gotten from

some of the big athletes in the
United States and all over the world.
Nike is currently doing well financially and this is because of
its marketing strategy which
involves developing products that are high quality and products
with which the customers can
connect emotionally. To ensure that it beats out the competition
in the industry the company has
involved itself in the buyout of some of the companies which
have so much potential in the industry
(Hoffman, 2019). The brand is loved so much because of the
consistency of the company to deliver

quality shoes to the customers and come up with new products
for the customers frequently. The
business has even more potential to grow to a better position
than it is in currently.
Target market
For the company to be successful it has focused its production
on a certain segment of the
market. The target market of the company is the people between
the ages of 15-45 and this is the
young age and includes the people who are more enthusiastic
about fashion. Nike targets this
segment because it knows that these people have a lot of
interest in fashion and want to have the
latest designs in the market which means that the company can
make huge sales with every of its
release.

The company is now moving into the digital space and e-
commerce through the
establishment of websites and this target market has access to
the internet. The people in the target
market are from both genders; male and female. The level of
income for the customers is moderate
and some of the young customers depend on their parents’
upkeep (Dupree, 2020). The company
targets people from all geographical locations and this is
because the company can make deliveries
worldwide and ship the shoes anywhere. Most of the people that
are targeted by the company are
people who love to spend and have fun.

References
Dupree, A. R. (2020). The Impact of Nike Inc.’s Utilization of
Sustainable Business Practices in
Their Marketing Strategy on Brand Equity, Brand Image and
Brand Loyalty (Doctoral
dissertation).
Hoffman, A. N., Gold, N., & Curtin, C. (2019). Nike, Inc.: Late
Arrival to the “Athleisure-wear”
Trend. Rotterdam School of Management, Erasmus University.
Moeller, K. (2018). Sources to Timeline of Nike, Inc. and Nike
Foundation History and Public
Response. In The Gender Effect (pp. 210-214). University of
California Press.

Below is the collage that describes hobbies, foods enjoyed, a
car of choice, and leisure
activities of the target customer.
FMM 410: Final Project Guidelines and Grading Guide

Overview
The final project for this course is the creation of a fashion
forecast presentation. The fashion forecast presentation will
summarize and highlight the best
information (chosen company, defined customer, and identified
styles or trends) distilled from the milestones submitted in
Modules Two through Six. The
PowerPoint presentation will be 10 to 12 slides and include
speaker notes. The final product represents an authentic
demonstration of competency because it
presents the student’s work in an original fashion forecast
presentation. The project is divided into six milestones, which
will be submitted at various points
throughout the course to scaffold learning and ensure quality
final submissions. These milestones will be submitted in
Modules Two, Three, Four, Five, Six, and
Seven.
Guidelines
Part I: Identify a Fashion Company and Target Customer

• Describe a brief history of the company chosen—manufacturer
or retailer.
• Summarize the demographics, psychographics, and lifestyle of
the target customer.
• Create a picture collage that shows the target customer’s
hobbies, foods enjoyed, car of choice, and leisure activities
(create this collage on your own or
with the use of Polyvore or Pinterest).
Part II: Create a Theme, Color, and Textile Story
• Define the theme, fusing visual and verbal elements together
that illustrate the mood or spirit of the fashion forecast
presentation.
• Describe the relevant information of the color and textile s tory
of the theme.
• Create another collage of six colors and four fabrics (use the
Design Options and Pantone websites for color options).
Part III: Define the Style and Silhouette Direction

• Describe the style and silhouette direction that correlate to the
theme chosen for the final project (use firstVIEW and Style.com
to review designer lines).
• Create three silhouettes to specify three looks in total (only
one can be a dress).
• Devise and assign a style number or a name for each silhouette
(only give numbers or names to clothing).
Part IV: Summarize Additional Research
• Select one group from the Nielsen PRIZM Lifestage Groups
and describe their lifestyle, demographic, and consumer
behavior information.
• Analyze two competitors, highlighting the strengths and
weaknesses of each competing company against the chosen
company.
http://www.polyvore.com/
https://pinterest.com/
http://www.designoptions.com/
http://www.pantone.com/
http://www.firstview.com/

https://web.archive.org/web/20150426005620/http:/www.style.c
om/
https://claritas360.claritas.com/mybestsegments/#segDetails
• Identify the price structure, appearance, selection, and quality
of the competing products.
Part V: Forecast the Bestsellers
• Assess the popularity of the styles from the style and
silhouette milestone paper by ranking the styles in numerical
order from 1 to 10, with 1 being the
best style.
• Defend the placement of each style in its rank with research.
Part VI: Final Fashion Forecast Presentation
• Describe all aspects of the chosen styles or trends so well that
a reader can easily recognize them and immediately know how

they function.
• Create a PowerPoint presentation that is graphically and
visually appealing, constituting a wonderful combination of
images and words.
• Compose speaker notes steeped in fashion-industry jargon,
tone, and verbiage.
Milestones
Milestone One: Identify a Fashion Company and Target
Customer
In task 2-3, you will submit a 2–3-page paper in Word that
identifies, describes, and summarizes a fashion company and
target customer for a fashion forecast
presentation. The fashion company can be a manufacturer or a
retailer. This task will be graded with the Company and Target
Customer Rubric.
Milestone Two: Create a Theme, Color, and Textile Story
In task 3-3, you will submit a 2–3-page paper in Word that
creates a theme, color, and textile story for a fashion forecast
presentation, keeping in mind the target

customer. The last page of this paper should include a collage
of six colors and four fabrics (using the Design Options and
Pantone websites for color options).
This task will be graded with the Theme, Color, and Textile
Story Rubric.
Milestone Three: Define the Style and Silhouette Direction
In task 4-3, you will submit a 4-page paper in Word that defines
the style and silhouette direction. Find silhouettes for this
assignment by reviewing designer
lines at firstVIEW and Style.com. This task will be graded with
the Style and Silhouette Rubric.
Milestone Four: Summarize Additional Research
In task 5-3, you will submit a 3-page paper in Word that
summarizes additional research regarding the target customer of
the fashion forecast. Select one group
from the Nielsen PRIZM Lifestage Groups and describe their
consumer behavior information. Compare two companies that
compete with the chosen fashion
company. Identify the price structure, appearance, selection,
and quality of the competing products. This task will be graded
with the Additional Research
Rubric.

http://www.firstview.com/
http://www.style.com/
https://web.archive.org/web/20150908214025/http:/www.clarita
s.com/MyBestSegments/Default.jsp?ID=7010&menuOption=lear
nmore&pageName=PRIZM%2BLifestage%2BGroups&segSyste
m=PRIZM
Milestone Five: Forecast the Bestsellers
In task 6-3, you will submit 3-page paper in Word that assesses
the popularity of chosen styles by ranking the styles in
numerical order from 1 to 10, with 1 being
the best style. Defend the placement of each style in its rank
with research. This task will be graded with the Bestsellers
Rubric.
Milestone Six: Submit the Fashion Forecast Presentation
In task 7-2, you will submit the fashion forecast presentation in

PowerPoint format with 10 to 12 slides. This presentation is to
summarize the best information
from the five previous milestone papers. The PowerPoint
presentation is also to be graphically and visually appealing,
constituting a wonderful combination of
images and words. Below each slide, compose speaker notes
steeped in fashion-industry verbiage. This task will be graded
with the Final Product Rubric.
Deliverable Milestones
Milestone Deliverables Module
Due
Grading
1 Identify Fashion Company and Target
Customer
Two Graded separately; Company and Target Customer Rubric
2 Create a Theme, Color, and Textile Story Three Graded
separately; Theme, Color, and Textile Story Rubric

3 Define the Style and Silhouette Direction Four Graded
separately; Style and Silhouette Direction Rubric
4 Summarize Additional Research Five Graded separately;
Additional Research Rubric
5 Forecast the Bestsellers Six Graded separately; Bestsellers
Rubric
6 Final Fashion Forecast Presentation Seven Graded separately;
Final Product Rubric
Company and Target Customer Rubric (Milestone One)
Requirements of submission: Written components of project
must follow these formatting guidelines when applicable:
double spacing, 12-point Times New
Roman font, 1-inch margins, and discipline-appropriate
citations. This paper should be two to three pages in length and
include a collage created either

independently or with the use of Polyvore or Pinterest.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Description of
Company’s History
Insightfully describes a brief
history of the company
Describes a brief history of the
company
Partially describes a brief
Does not describe a brief

30
Target Customer
Summary
Effectively summarizes the
demographics, psychographics,
and lifestyle of the target
customer
Summarizes the demographics,
psychographics, and lifestyle of
the target customer
Minimally summarizes the
demographics, psychographics,
and lifestyle of the target
customer
Does not summarize the target
customer

30
Collage Imaginatively creates a picture
collage that shows the hobbies,
foods enjoyed, car of choice,
and leisure activities of the
target customer
Creates a picture collage that
shows the hobbies, foods
enjoyed, car of choice, and
leisure activities
Attempts to create a picture
collage that shows the hobbies,
foods enjoyed, car of choice,
and leisure activities
Does not create a collage
30

Writing
(Mechanics)
No errors related to
organization, grammar, and
style
Minor errors related to
style
Some errors related to
style
Major errors related to
style
10
Earned Total 100%
Theme, Color, and Textile Story Rubric (Milestone Two)

citations. This paper should be two to three pages. The last page
of this paper should include a collage of
six colors and four fabrics (using the Design Options and
Pantone websites for color options).
Definition of Theme Elaborately defines the story’s
theme, fusing visual and verbal
elements together that
illustrate the mood or spirit of
the fashion forecast
presentation
Defines the story’s theme,
fusing visual and verbal
elements together that

illustrate the mood or spirit of
the fashion forecast
presentation
Minimally defines the story’s
theme
Does not define the theme
30
http://www.polyvore.com/
https://pinterest.com/
Description of Color
and Textile

Comprehensively describes the
color and textile story of the
theme
Describes the color and textile
story of the theme
Attempts to describe the color
and textile story
Does not describe the color and
textile story
30
Collage Imaginatively creates a collage
that demonstrates effective use
of six colors and four fabrics
Creates a collage that
demonstrates effective use of

six colors and four fabrics
Attempts to create a collage of
six colors and four fabrics
Does not create a collage
30
Writing
(Mechanics)
style
style
style

style
10
Earned Total 100%
Style and Silhouette Rubric (Milestone Three)
citations. This paper should be four pages in length. The first
page describes the style and silhouette
direction; the last three pages each contain a created silhouette.
Description of Style

and Silhouette
Direction
Comprehensively describes the
style and silhouette direction
that correlates to the theme
chosen for the final project
Describes the style and
silhouette direction that
correlates to the final project’s
theme
Attempts to describe the style
and silhouette direction
Does not describe the style and
silhouette direction
40
Silhouettes Thoughtfully creates three

silhouettes to specify three
looks in total
Creates three silhouettes to
specify three looks in total
Attempts to create three
silhouettes
Does not create silhouettes
40
Numbers or Names Accurately devises and assigns
a style number or a name for
each silhouette
Devises and assigns a style
number or a name for each
silhouette
Attempts to devise and assign a

style number or a name for
each silhouette
Does not devise numbers or
names
10
Writing
(Mechanics)
style
style
style

style
10
Earned Total 100%
Additional Research Rubric (Milestone Four)
citations. This paper should be three pages in length.

Description of
Consumer Behavior
Insightfully describes the
lifestyle, demographics, and
consumer behavior info of the
target customer, selecting one
group from the Nielsen PRIZM
Groups
Describes the lifestyle,
demographics, and consumer
behavior information of the
target customer
Attempts to describe the
lifestyle, demographics, and
consumer behavior information
of the target customer
Does not describe consumer
behavior information

30
Analysis of
Competing
Companies
Conclusively analyzes two
competing companies
Analyzes two competing
companies
Inaccurately analyzes two
competing companies
Does not analyze two
competing companies
30
Identification of
Competing Products

Accurately identifies the price
structure, appearance,
selection, and quality of the
competing companies’
products
Identifies the price structure,
appearance, selection, and
quality of the competing
companies’ products
Minimally identifies the price
structure, appearance,
selection, and quality of the
competing companies’
products
Does not identify the
competition’s products
30
Writing

(Mechanics)
style
style
style
style
10
Earned Total 100%
Bestsellers Rubric (Milestone Five)

citations. This paper should be three pages in length.
m=PRIZM
m=PRIZM
Summary of

Rankings
Comprehensively summarizes
the potential popularity of
styles by ranking the styles in
numerical order, with 1 being
the best style
Summarizes the potential
popularity of styles by ranking
the styles in numerical order
Attempts to summarize the
potential popularity of styles by
ranking the styles
Does not rank the styles
40
Defense of Rankings Conclusively defends the
placement of each style in its

rank with research
Defends the placement of each
style in its rank with research
Attempts to defend the
placement of each style in its
rank
Does not defend rankings
40
Writing
(Mechanics)
style

style
style
style
20
Earned Total 100%
Final Product Rubric (Milestone Six)
Overview: Summarize the best information from the five
previous milestone papers, assessing and transforming all of the
information (chosen company, defined
target customer, and identified styles or trends) into a fashion
forecast.
Guidelines: Describe all aspects of the styles or trends so a
reader can easily recognize them and immediately know how

they function. The PowerPoint
presentation is also to be graphically and visually appealing,
constituting a wonderful combination of images and words.
Format: Submit the fashion forecast presentation in PowerPoint
format with 10 to 12 slides. Below each slide, compose speaker
notes steeped in fashion-
industry jargon, tone, and verbiage.
Description of Styles
or Trends
Comprehensively describes all
aspects of the style or trend so
a reader can easily recognize
them and know how they
function
Describes all aspects of the
style or trend

Attempts to describe the style
or trend
Does not describe the style or
trend
35
Presentation Skillfully creates a graphically
and visually appealing

PowerPoint presentation that
constitutes a wonderful
combination of images and
words
Creates an appealing
PowerPoint presentation
Attempts to create an
appealing PowerPoint
presentation
Does not create a presentation
35
Presentation

Dialogue
Effectively composes speaker
industry jargon, tone, and
verbiage
Composes speaker notes
steeped in fashion-industry
jargon, tone, and verbiage
Attempts to compose speaker
industry jargon, tone, and
verbiage
Does not compose speaker
notes
20
Control of Syntax &

Mechanics
Adheres to the conventions of
grammar, punctuation, spelling,
mechanics, and usage with no
errors
grammar, punctuation,
mechanics, and usage with few
errors
mechanics, and usage with
some errors
mechanics, and usage with
many errors
10

Earned Total 100%
FMM 410: Final Project Guidelines and Grading Guide

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