Marcel Mens

Amsterdam Area, Netherlands Netherlands

Owner AtHand BV, Serious games, Changemanagement

Technology / Software / Internet

Since childhood I’ve always been fascinated by people. Why do we do what we do? What motivates us? And most importantly.. How can we influence behaviour? Ehh.. without pushing it please.. I believe in intrinsic motivation. After a very short but exciting career as a teacher in physical education I made a switch to the telecom business in the nineties. Working as a marketeer and fulfilling other commercial roles taught me the rules of business, mass communications and understanding the dynamics of large organisations. In 2003 I started AtHand. During the first few years we excelled with our interactive concepts as a brand activation company, increasing brand preference, producing thrilli.