Happiness Has To Do With Clarity - World Information Architecture Day '15
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Most of the times we hear design for engagement or for better user experiences. Why don’t we design for happiness? Who is interested in happy users? I will give various examples of games and websites whose success depends on many things but joy and pleasure. Probably the key is in their information architecture and consequently in their interaction design. We as designers have an enormous responsibility for users’ behaviours. How much aware are we of our designs implications? And how much are the users? To me, happiness in UX is the absence of frustration. Let's fight 'dark patterns' to make a more free Internet. If you want to learn about Dark Patterns: www.darkpatterns.org
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Happiness Has To Do With Clarity - World Information Architecture Day '15
- 1. Happiness has to do with clarity Barcelona - February 21th, 2015 Marc Miquel Ribé
- 2. User Happiness User Experience 107.000 results Who is interested in user happiness? 106.000.000 results 540.000 resultsUser Engagement
- 3. Happiness is a mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy. English Wikipedia
- 4. “Happiness is the absence of pain” John Stuart Mill
- 5. “Happiness in User Experience is the absence of frustration”
- 6. Business Goals 1) More visitors/users = more revenue 2) Longer user interactions = more revenue 3) More return visits = more revenue 4) More interaction = more users = … More is more!!!
- 7. Use your knowledge on IA and Interaction Design… And I will measure it! WELCOME TO… DARK PATTERNS!
- 8. Videogambling Machine + Let me introduce you to… THE VIDEOGAMBLING MACHINE!
- 9. 1 # Tension and release
- 10. 2 # False Control
- 11. 3 # Easy in, difficult out.
- 12. 4 # Jackpot never stops
- 13. 5 # Proportional-Community Jackpot
- 14. 6 # Losses Disguised As Wins
- 15. 7 # Near-Misses: almost winning?
- 16. 8 # Credits are not money (!)
- 17. 9 # Auto-play Button “My body was there, outside the machine”
- 18. Is it any useful to know the math? 10 # Different players, different Math
- 19. Games are fun!
- 20. Business Goals 1) Longer play = more revenue 2) Higher bets = more revenue Videogambling - User must forget the odds - False control and miscommunication Jungle Speed - Clear number of cards - Ability matters
- 21. Addiction by design Very tricky interfaces Unrealistic communication False promises Environment design … Distance between user needs and reality. Frustration, addiction, isolation,…
- 27. Design Asymmetry
- 28. What can we do… as users, as designers?
- 30. As designers…
- 32. THANK YOU. QUESTIONS? Please Contact: Marc Miquel Ribé darkpatterns.org marcmiquel@gmail.com | twitter @marcmiquel