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http://www.coneinc.com/top-10-types-of-cause-promotions Cause Promotions Mansoor Ahmed Soomro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Defined
[object Object],[object Object],[object Object],Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Cause Promotions
[object Object],[object Object],http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/lrbt/ Shell Pakistan Ramadan Giving Campaign Layton Rahmatullah Benevolent Fund
[object Object],[object Object],http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/tcf/ Shell Pakistan Ramadan Giving Campaign The Citizens Foundation
[object Object],http://www.shell.com.pk/home/content/pak/environment_society/society_tpkg/local_initiatives/ramadan/tcf/ Shell Pakistan Ramadan Giving Campaign SOS Children's Village
[object Object],http://www.pg.com/en_PK/home/lives_of_flood_affected_families.shtml P&G steps up to touch & improve the lives of flood affected families
[object Object],http://www.pg.com/en_PK/home/going_beyond.shtml Pampers Hospital Education Program
[object Object],http://www.pg.com/en_PK/home/going_beyond.shtml Pampers Mobile Clinics
[object Object],http://www.pg.com/en_PK/home/going_beyond.shtml Safeguard Sehat-o-Safai School Education Program
[object Object],http://www.pg.com/en_PK/home/going_beyond.shtml Pampers UNICEF 1 Pack = 1 Vaccine campaign
[object Object],[object Object],http://www.unileverpakistan.com.pk/sustainability/casestudies/health-nutrition-hygiene/Pakistan-Lifebuoy-School-of-5.aspx Lifebuoy School of 5
[object Object],http://www.unileverpakistan.com.pk/sustainability/casestudies/health-nutrition-hygiene/pakistanbluebandandworldfoodprogramme.aspx Blue Band & World Food Program  partnership
http://www.unileverpakistan.com.pk/sustainability/?WT.GNAV=Sustainability Blue Band & World Food Program  partnership 6.2m people Reached through Sustainability Programmes in 2010. 5.2m people Reached through Lifebuoy Handwash Programmes in 2010. 82608 Meals were provided to World Food Programme. Unilever Health and Hygiene Nutrition 16 % Reduction in it's Carbon Footprint through Unilever Head Office Initiatives. Environment PKR 2.43m Towards flood relief and rehabilitation work. Employee contribution 385 Unilever employees volunteered in sustainability initiatives in 2010. Employee Involvement
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