2. Snware Resarch services Pvt Ltd.is a global market research service provider to all panel provider companies
and ther market research cosulting firms.
Snware was founded in the year of 2007 with the aim of providing its valuable clients a high value maket
research services that enables them to explore new market opportunities and to help them to achieve their
organizational goals.We cater to the needs of clients from all industry verticals and offer a high quality market
research service support across the world.
We offer a flexible partnership approach to maximize the benefits of outsourcing to our clients.With the
flexibility, efficiency and enthusiastic approach, supported by robust systems and processes, we worked on
some of the most challenging market research studies. Further, we also make sure to provide the quality
driven and customized services to our clients with an intention of long term business association.
We have a full fledged inhouse teams of dedicated expereinced professionals who are having an extensive
knowledge across different domains we serve and are specialized in brand, media & advertising, healthcare
& pharmaceutical, B2B, automobile, online research, innovation & shopper, e-Business Performance and
customer experience management.
We provide eminent quality and sheer services to our clients. Our dedicated and experienced Sales and Project
Management teams are highly responsive and provide quick turn around for your projects. Through
innovation and cutting-edge technology, we offer unparalleled support to our clients.The team uses internet
based tools, email verification software, and traditional contact tools to generate data and supporting
analytics to help you take the right decision for your business.
Our Team always strive to provide excellent service support at the each phase of the project management to
provide higher satisfaction to our clients.
We believe in building a long lasting relationship with our clients by providing them our top class services and
24x7 team support, Quick Turnaround and 100% satisfaction for their requirements.
Who We Are?
3. VISION
MISSION
CORE VALUES
“To become one of the best Service Providers in the Market
Research space by providing unparalleled Quality, Service and
Satisfaction to clients across the globe.”
To Make Snware a good company where one can work as an
extension of client’s team, have valuable partnership, empathetic
organizational culture, professionalism and have ‘Snware’ follow
the philosophy –
“Good Client and Good People, Make a Good Company”
Quality
Accuracy
Flixibility
Integrity
Result Oriented
Best In Class Service & Support
Exploration of Opportunities
Relationship Driven
4. Infrastructure
Larger operational area
Fiber optic based Internet connection
24/7 power supply, backup UPS and Generators
ID cards for staff security and their access rights
USB Pen drives, Cameras, etc. strictly prohibited on the floors
24/7 CCTV Surveillance to ensure Safety
Round the Clock Security
Trained and Technically Sound expertise across different domains we serve
Restricted & Authority-based Logins to ensure Data Security
Servers are all put on UPS with more than 24 hours backup
24/7 Team Support across all time zones
Paper-free environment to ensure stringent data security.
Primary Internet Connectivity.
Secondary Internet Connectivity.
Server routed to a fail-over backup internet link.
Real time backups are taken to ensure zero data loss.
Deployment of cloud-based technologies to handle Disaster recovery efficiently.
No Storage devices / mobile phones allowed on the Production Floor.
Production Networks Isolated from Public Access
We sign Confidentiality and Non-Disclosure Agreements with all our Clients which gives them
a sense of security and confidence in us.
Confidentiality and Non-Disclosure Agreements are signed with our employees, Consultants
and Contractors who are part of your project to ensure that we secure the project and the
associated data.
5. Our Services
Effective & Quality Services
We Deliver
From modular to full service – we provide a broad
range of Project management service support to
the market Research industry for which we use
advanced technology, developed and maintained
internally. Our flexible tools are designed to
accommodate your needs across all electronic
devices. We can thereby carry out all projects as
smoothly and detail-oriented as possible.
Online Data Collection / Sample Procurement
Survey Programming & Hosting
Data Processing and Analysis
Open End Coding
Charting / Reporting
Language Solutions (Translation & Transcription)
Panel Management
6. Online Data Collection
Our online research panel has 1.52 million highly participating respondents, recruited from various industries
to ensure diversity. Snware has proprietary online research panels in Americas, Africa, Europe, and Asia
pacific. The deeply profiled panelists are a result of our continuous efforts in panel development and
maintenance.
Due to the deep profiling of our panelist we help our clients to reach niche audiences in 10 countries through
our online panel. In order to increase the coverage of our online panel we have partnered with quality sample
providers in other countries.
Snware strives to maintain high quality standards for all sample requirements of clients. Multiple layers of
security checks at the time of recruitment and during project execution help us provide high quality sample.
We understand the importance of increasing the panelist information and the data points captured therefore
we carry out regular campaigns to strengthen the quality of our panel.
Snware project management team has researchers with an experience ranging between 12-20 years. The
team has experience across various domains and aims to deliver best in class research services. Our team has
demonstrated the ability to deliver with accuracy and consistency while meeting the timelines.
Geographical Coverage
Asia: India, China, Indonesia, Russia, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Sri Lanka,
Philippines, Maldives, Nepal, Hong Kong
USA: North & South America
Middle East: UAE, Saudi Arabia, Turkey, Qatar, Bahrain, Lebanon, Jordan, Kuwait.
Europe: France, Germany, Italy, Spain, UK.
North Africa: Egypt, Morocco.
With the flexibility, efficiency and enthusiastic approach, supported by robust systems and processes, we worked
on some of the most challenging market research studies. Further, we also make sure to provide the quality driven
and customized services to our clients with an intention of long term business association.
To know more about our Panel CLICK HERE TO DOWNLOAD our Panel Book.
7. Survey Programming & Hosting
Snware offers innovative, superior programming market surveys that are flexible, robust, dependable and
scalable in supporting our clients’ ever-changing needs in this dynamic arena of market research.
Our Survey design and development services include :
Survey Design
Survey Programming
Survey website hosting
Database support
Online and real-time monitoring tools
We can customize web-surveys as per your requirements for extensive graphics and software capabilities like
Flash Shop-shelves, Page turnaround, movies, Card sort, magnifiers, Back-ground downloads, complex logics
,Games .Pictorial advertisements with related questions, passwords, can also be incorporated in the surveys.
Our programmers possess the expertise of programming multilingual surveys in European and Oriental
languages.We have devised several survey methodologies and system which are applicable as per our client’s
requisites. For Online Survey Programming, we make use of methods like Internet-based collection and
dissemination of survey data by programming questionnaires as well as establishing a secure infrastructure
where responses can be stored and reported.
Our programmers are trained and highly skilled in using programming languages and web technologies like
Active Server Pages, HTML, DHTML, Front Page, VB Script, JavaScript, Active X Controls etc. Our Team has
extensive experience in multiple programming packages that support multiple requirements of the clients.This
has enabled us to customized the needs of our clients to provide them unparalleled services that will radically
improve performance related to speed, quality and cost of business processes and services.
We are proficient in using Confirm IT,Kinesis,SPSS-Dimesion,Decipher, Nebu etc. We are also flexible in
adapting ourselves to any other survey programming software depending upon the current needs and
requirement of our .This helps us in creating the perfect look, feel, navigation and flow to engage the
interviewee with the survey. Thus, Snware provides seamless integration of technology to online surveys.
8. Programming Key Strength
Programming of Tracker & Multi-lingual Studies
Complex Quota programming and management
Providing Real time reporting with Customized look and feel as per client's requirement
Integrating Flash, videos, flash, applets, etc. with the survey
Conjoint Studies Programming
Complex programming logics like filtering of responses, rotation, loops, flip scale logic.
Feature-rich, interactive online surveys along with quick and reliable insights
Reduced expenditure through cost effective solutions for survey programming and hosting
Dedicated resources and technology skill sets for exceptional quality of service
Programming Paltforms
Some of the preferred platform Snware supports for programming and hosting are
Confirmit
Kinesis
Decipher
Qualtrics
Nebu
Dimension
9. Survey Programming Process
Kick of Call
Meeting/clarifications
Programmer reviews the
survey with specifications as
provided by the client
10. Survey Programming Quality Process
Snware employs QC measures that include three-level visual screening, review against Snware 50 item checklist for
layout, data and quota checks, custom guidelines developed for every client and comprehensive in-field checks.
Our QC processes include robust ‘pre-field’ checks as well as ongoing ‘in-field’ review.
In Pre-field Checks
1. Visual Screening
• 3-level screening
• Script QC at programmer level
• Comprehensive QC at tester level – layout, logic, quotas and data
• Final QC by project managers
2. General
• Comparison against client standards
• QC by question type (single/multi etc.)
• Validation, masking conditions and logic
• Formatting and layout
3. Data
• Data capture checked using RDG and test databases
• Specific focus on rotating answer lists, hidden fields, moved or added questions
• Data export check
4. Quotas
• Data capture for hidden fields
• Implementation with quota stops
• Open quota and quota increments
• Survey terminate logic for full quotas
11. In-field Review
IP tagging: The IP address for each respondent is captured and monitored to ensure authenticity
Time stamps: Time taken to complete the survey is monitored and respondents who take significantly less time
than average to complete the survey are flagged
Cheater questions: Test questions are included in the survey to check the respondents’ level of engagement.
Dummy attributes are included within batteries to prevent straight lining
Prompts: Error messages are displayed to prevent input errors. Common in-survey checks include answer-
required fields, numeric fields, fixed-sum questions, etc.
Survey Programming Samples
Kinesis-: https://surveys.opinioninsight.com/survey/html.pro?ID=508&QMode=2
ConfirmIt-: http://survey.confirmit.com/wix/2/p3072385272.aspx
12. Data Processing & Analysis
Snware Research provides a range of client-specific services for Data Processing & Analysis. We provide a
complete solution to your all Data processing needs under one roof.
Our analysts have expertise across industry-standard packages and tools, such as Q-Research Soft., Quantum,
SPSS, SPSS Dimensions and Wincross.
Our data Tabulation expertise includes various domains and functions, including Automobiles, Banking and
Financial services, Information Technology, Healthcare, Hospitality, Retail and Human Resources etc.
Our Data Processing & Analysis Capabilities
Data Tabulation/Banner Generation
Data Cleaning/Data Validation
Data Conversion
Data Entry & Formatting
Statistical Analysis
Crosstabs
QA of External Projects
Weighting
Higher End Analysis like Regression & Correlation
13. Data Tabulation
Our data processing and tabulation services use the best-of-breed software packages to process, clean,
manage and tabulate data.
Creation of banner tables using data from various formats (ASCII, Excel, SPSS or any other custom format)
Creation of banner tables in various formats (Word, Excel, PDF, CSV, any other custom format)
Marginal Frequencies
Means, medians and standard deviations
Produce complete variable distribution showing percentages, cumulative percentages and numerous
descriptive statistics
Graphical Representations of Cross tabulations
Stub-and-Banner Tables
Weighting
Significance Tested Tables (at 90% and 95% confidence levels)
Data Validation
To ensure the quality of data, we do the validation (cleaning) of data using Quantum and SPSS. Our
experienced data validation professionals ensure that the data does not contain any unwanted codes, errors
or inconsistencies. The data is edited using various logical checks as per the questionnaire and study objectives
provided by the client and corrected as per the client's feedback.
We provide a full product portfolio adapted to each client’s specific requirements, as follows:
Data-integrity checking
Removing redundant data
Identifying and fixing data inconsistencies
Trend Checking
Quota setting
Matching and integrating data within and across data sources
14. Data Cleaning
Data Conversion
Data integrity check
Removal of the redundancy data.
Identifying and fixing data inconsistencies
Handling trackers
Our teams can manage merging/conversion across various data file formats including ASCII, SPSS, tabs
in Excel/Word, Winyaps, RTF, Quanvert database, CSV data file, XML file, HTML file, MTD, MDD, etc.
Weighting
We apply agreed upon weight to the data and use our expertise across different methodologies for the
application, including target weighting, factor weighting, RIM weighting etc.
Data Entry
Our skilled data entry operators specialize in providing timely, high quality data entry service. We can
carry out data entry for questionnaires or any other document.
We can provide you the data in an electronic file in any format, be it ASCII, Word, Excel, or any other
customized format.
15. The data collected from the Survey is validated and analyzed to generate tables in client-specified formats like
Word, Excel or PowerPoint that helps the researcher to interpret the results of the survey and present it to
his/her client. The tabulation team at Snware is equipped to provide quality tabulation services as per your
process standards. We have experience with SPSS Quantum, Quanvert, Wincross and SPSS. Snware Analytics
has process expertise for complex data analysis activities such as levels data.
During the entire analysis process, quality control checks are strictly adhered to. Snware Analytics Services does
not consider quality control as a separate process. It is an integral part of our processes and procedures.
Cross Tab
Data Processing Quality
Process Coorelation
For Data Processing/Coding/Charting, we follow a multi-step Quality Assurance (QA) process and this
includes:
• QC each deliverable before it is sent to client.
• Check data at Interim level and provide sample to client an interim level
• Seek approval on QC’d Code frames, Sample charts, Sample Tables prior to final deliverables
17. Extensive experience on complex data processing
Scalability and accessibility
Automation using VBA
Rapid ramp-up and scalability
Quick turn-around and accessibility
Dedicated resources and technology services for multi-country age old tracker
Access to in-depth knowledge of market research and analytics tools
Working on all formats of the raw data file
Creating the tabs on the interim data to see if the numbers in each bucket are falling evenly as desired
Defining banner and tab specifications
Analyzing the data as per client standards
Analyzing and tabulating data coming from multiple sources
Working on complex trackers which span across multi - country
Creating Macros for tracker jobs to improvise the turnaround time
Writing complex weighting algorithms
Recommending weighting techniques
The team can also support in building statistical models, algorithms or methodology to specific projects.
The team can support merging of different layouts into a single layout and creation of files in the desired
format.
Data Processing Key Strength
Data Processing Samples
Sample1 -: Q Soft- Banner_1 tables.xlsx
Sample2 -: Quantum Sample - Ba…le.xlsx
Sample3 -: Quantum Sample_Tab…s_.xlsx
18. Open End Coding
Snware provides the highest quality and broadest range of coding services for all kinds of market research projects
in a computer recognizable format. our team can manage your coding needs in a seamless manner for consistent
and accurate results
Coding can be done for both Qualitative and Quantitative. It can be Brand or Message Coding.
We do the coding manually and our Coding team provides unmatched value through their experience over the
coding processes. Maintaining consistency and validity of the data is our biggest consideration.
Our team performs coding, netting and develops strategic maps from open end responses, and their experience
spans across various verticals such as consumer packaged goods, financial services, technology and healthcare.
In manual coding we do on Question basis where by our coder will do code one questions at a time in order to
ensure the consistence of interpretation.
Coding is done for both Qualitative and Quantitative data.
Coding is done using both Ascribe and Manual Coding methodologies.
Capability to develop Code frames as per the requirements.
Data can be delivered in many forms – Excel, SPSS, ASCII, Tab Delimited
Experienced in coding related to following industry verticals:
• IT /Consumer Studies
• Healthcare Studies
• Wave and Tracker Studies
• In-depth studies
Coding Samples
Sample1 -:
Sample 2 -:
Coding_Sample_Study…e.xlsx
Coding_Sample_Study…ta.xlsx
19. INDIAN AFRICAN EUROPEAN ASIAN
Assamese Afrikaans Albanian Latin Afghani Pashto
Bengali Amharic Algerian Latvian Arabic
Gujarati Hausa Armenian Lithuanian Bangladeshi
Hindi Nigerian Azeri Macedonian Cambodian (Khmer)
Kannada Somali Bosnian Maltese Chinese
Malayalam Swahili Bulgarian Norwegian Dari
Manipuri Tigrinya Byelorussian Polish Farsi
Marathi Yoruba Croatian Portuguese Hmong
Oriya Czech Romanian Indonesian
Punjabi Danish Russian Japanese
Sanskrit Dutch Serbian Korean
Sindhi Estonian Slovak Lao
Tamil Finnish Slovenian Malay
Telugu French Spanish Nepalese
Urdu German Swedish Singhalese
Greek Turkish Sorani/Kurdish
Georgian Turkmen Tagalog
Hebrew Ukrainian Thai
Hungarian Norwegian Vietnamese
Italian Polish
Kazakh Uzbek
Snware provides high-quality professional translations, excellent customer service, and competitive pricing.
We offer translation, localization and Typesetting into and from European, Asian and Indic languages.
We have a growing team of 3500 translators around the world, ready to help you meet your business goals.
They are native/non-native speakers who have been born and educated in the country of the target language
and are specialized in their respective fields. They are selected after careful evaluation and testing. Drawing upon
their expertise and specialization we are capable of undertaking jobs ranging from simple to highly complex and
technical fields.
We provide international and multinational companies with a totally seamless service by providing translation
for Market Research Services, Education industry, Website localization, Software localization, Legal translation
and Medical translation to cover any foreign language requirements.
The Translation services are provided for both, from and into English.
Language Solutions
20. Charting/Reporting
We offer charting by using the manual method and our experience are:
Preparing client presentation graphs & charts.
Data population in charts and text tables.
New slides as per client requirement /specification.
Experienced in charting related to following industry verticals:
• Consumer Studies
• Healthcare Studies
• Wave and Tracker Studies
We do undertake Report writing work which includes providing our clients information on research findings
using charts, graphs and details. Our experienced teams analyses the data, provides the summary report in
PowerPoint format. The team has experience in working on the raw data, cleaned data or the tabulated data.
Our team has experienced researchers who would analyse the charts and provide the insightful
views on emerging trend patterns. For advanced reporting, the team has experienced BI reporting
team whose services can be utilised for dynamic reporting purposes.
The team would dynamically link the PowerPoint Charts with the source data files (survey data).
This provides for the instant chart population.
Our Macro / VBA team can automate the chart production process for brand tracking / continuous
study requirements. This significantly improves the production efficiency and turnaround time of
the charting process
21. Services Y/N Team Size
a. Survey programming and QC Y 25-27
b. Data tabulation production Y 20-23
c. Coding and grouping of open- ended responses including use of Ascribe Y 8-10
d. PowerPoint chart design/ population Y 10-12
Our Team
We have a full-fledged in-house teams of dedicated experienced professionals who are having an extensive
knowledge across different domains we serve and are specialized in brand, media & advertising, healthcare &
pharmaceutical, B2B, automobile, online research, innovation & shopper, e-Business Performance and
customer experience management.
Our Team always strive to provide excellent service support at the each phase of the project management to
provide higher satisfaction to our clients. Our team is also proficient in using multimedia and programming
questionnaires with complex logic. We have extensive experience in multiple programming packages that
support multiple requirements.
We provide eminent quality and sheer services to our clients. Our dedicated and experienced Sales and Project
Management teams are highly responsive and provide quick turnaround for your projects. Through innovation
and cutting-edge technology, we offer unparalleled support to our clients. The team uses internet based tools,
email verification software, and traditional contact tools to generate data and supporting analytics to help you
take the right decision for your business.
We believe in building a long lasting relationship with our clients by providing them our top class services and
Team Size
22. Domain Expertise is the specialty, which allows us to serve MR companies worldwide with just what they want.
Value addition in various aspects.
Understands client requirement and provide the exact solution and also with alternatives.
Our Team would work just as an extended team of yours and you would not feel that you are working with any
vendor.
Snware Research has vast experience in carrying out multilingual, multi-countries surveys.
Realistic and most competitive bid.
Thoroughly planned & synchronized efforts of Research, Field & Analysis Team Members.
Experience of working with many leading research agencies and end clients.
Timely submission of deliverables.
Project reporting through constant vigilance, as per client's requirement and as per client's working hours.
100% authenticity by optimizing all the parameters of Quality Control & Quality Assurance at each & every step.
More than 1.52 million double opt-in online panel members across all countries.
Deep profiling by different criteria to provide you with access to all sort of audiences.
Our
Commitment
Superior Quality
Excellent Service Quick Turnaround
Best & Competitive Price
WHY US?
23. Manish Kumar
Clients Development Associate
+91 11 47064872 * 506
Snware Research Services Pvt. Ltd
Your Service Provider Partner
for -:
412-414, 4th Floor, N.N Mall, Manglam Place Sector -3, Near M2K Cinemas, Rohini, Delhi-110085, India
Manish.Kumar@snwareresearch.com
+91 8447301436
www.snwareresearch.com
“A Partner
You can Trust”
Key Contact-:
