1. Carol Realini
CEO, Obopay
carol@obopay.com
Twitter - carolrealini
New Model for Technology-Enabled
Financial Inclusion
Global Savings Forum, Nov 2010

2. Mobile Branchless Banking
• We know from early implementations that mobile-facilitated branchless
banking at scale is a “game-changer” for financial inclusion
• Key factors to scale:
• Large agent network
• Ease of enrollment (ease of personal authentication)
• Important uses
• Only a few places in the world will achieve scale with a simple
implementation model and one or two players
• For the rest, need an open collaborative model to achieve scale
• Open collaborative model will also achieve an added benefit – more
financial offerings and more choice when branchless banking scales

3. Participants in Open Collaborative Model
Traditional Financial
Service ProvidersRegulators
Branchless Bankers
Network Operators
Interoperable Systems
Merchants
Innovators

4. Open, Trusted, Scalable and Interoperable
Financial Network
Multiple
providers:
Banks and
Non Banks
Agent
Distribution
Network
Open
Access to
Financial
Services
Merchant
Acceptance
Network
Collaboration is Key

5. Why is this so KEY
• Most countries in the world where the need is great – Kenya success will be extremely
difficult to replicate
• Fragmented mobile market – challenging to create a Ubiquitous agent and
merchant network
• Investment for any single entity will be huge
• Those that invest will struggle to scale if they try and do everything themselves
Once a network is established (critical mass of agents, merchants, consumers, financial
offerings), Open Collaborative Model will encourage: Highest value, more choice, more
innovation, more utility
Create “app-store” or “internet marketplace” for financial offerings to all.

6. Building Blocks of Open Collaborative Model
Full range of services, choice
Social Applications and Self Organizing
Cost reduction via National ID and Disbursements
Business Models for Shared Merchant – initial investment for
“terminalization”
Program model for P2P and Merchant Payment interoperability
Open Access Program Rules – new and traditional provider
participation encouraged
Mobile Networks
Interbank Money Movement and Settlement
International Money Movement and Hubs
Regulatory Framework, UID
Users
Open Collaborative Programs
Enabling Infrastructure

7. Recommendation
Private sector investments sans an open collaborative approach will
achieve only a fraction of their true potential
We recommend the creation of a funded initiative that will champion,
conceive and execute a collaborative ecosystem in countries that have
the need, motivated players and the regulatory environment to make it a
real success
In a world where half the adult population lacks affordable and
convenient access to simple banking, we owe it to the underserved to
move quickly to this model
What is at stake is inclusive growth and empowerment of the poor
powered by a self-sustainable framework

8. User Benefit of Open Collaborative Model
• Start simple, seek to achieve full range of financial
services
• Empowers life and work
• Accessibility
• Affordability
• Full range of offerings
• Multiple options
• User driven collaboration, applications, and content
• Scale and Utility even in challenging markets

9. APPENDIX

10. Technology - Open Platform
BANKING
Banking System
& Lending Platform
Mobile Banking
Platform
Payment
Collections and
Settlement
OPERATIONS AND MIS
Credit Decisions
And Analytics Central Registry
Operations
Management
Platform
MFI Gateway
GATEWAYS
Telecom Gateways
and Adapters
Merchant Gateways
CUSTOMERS
Account
Management
KYC Compliance
and Risk
Media and
Advertising