A sample marketing plan

1. JOY
PARLOR

3. Joy parlor is a hair and beauty salon established in
2013, which offers beauty treatments and services for
the locals in the small town of Manukan, Zamboanga
del Norte.
The Joy Parlor provides a variety of contemporary
services such as hair cutting, rebonding, hair
coloring, hair treatments, and other hair designing
techniques that are sought-after today. We also offer
extra services such as manicures and pedicures, hair
and make- up services, and a free hair consultation,
and more.

4. Since 2013, The Joy Parlor, personally
managed by the person behind the Brand
name, is a devoted stylist and has dedicated
her time and efforts to ensure the safety and
satisfaction of the customers demands. Joy,
the owner’s strongly believes that the most
important aspect of her services is
We had a lot of direct competitors in the town
back then but today, most of those competitors
had their business closed because of the
negative outcomes of their services, which we,
the Joy Parlor, managed to avoid.

5. Furthermore, we are mindful of the vast
change of the society in which the fashion and
styles are inclined . Therefore, our stylists are
skillful and knowledgeable enough to serve all
the clients the latest up to date styles they
wanted. We also have complimentary
consultations as one of the important features
of our parlor, which will enable the customers
to apply the techniques to maintain their styles
after our services.

7.  To make our clients more beautiful
 To provide a unique and exceptional salon
experience to each clients by providing a
quality standard service
 To create a salon that is conscious of
environmental impact, using sustainable
practices and eco-friendly products.

8.  To be the leading hair salon in the area
 To extend our services to other areas by
expanding the business through branching
out in the neighboring municipalities.

10. STRENGTH WEAKNESS
OPPORTUNITY THREATHS