The second annual Ejadah Confex promoting the Saudi Creative Economy and building a bridge towards connecting with some of the Vision 2030 aims by promoting tourism and entertainment in Saudi.

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E J A D A H C O N F E X
S A U D I C R E A T I V E E C O N O M Y
P A R T N E R S H I P O P P O R T U N I T I E S
April 11 to 13, 2017 | Jeddah Hilton

2. The Gulf Corporation Council is an attractive location for investment, tourism, a significant
consumer market for imported goods and services, and information technology to one of the
youngest populations that is considered to have the highest power of spending in the world.
Saudi Arabia is on its move to decrease its dependence on the oil and petroleum industry
choosing different methods to generate income and boost the economy from Non-Oil
Sector Composition.

3. CREATIVE ECONOMY AS A STEP TOWARDS
G R O W T H & D E V E L O P M E N T
A c c o rd i n g t o
UNESCO, the
creative economy
is “one of the
m o s t r a p i d l y
growing sectors of
t h e w o r l d
e c o n o my a n d
h i g h l y
transformative one
i n t e r m s o f
i n c o m e
generation, job
c r e a t i o n a n d
export earnings”.
Unlocking the potential
of the creative economy
involves promoting the
overall creativity of
societies, affirming the
distinctive identity of
the places where it
flourishes and clusters,
improving the quality of
life where it exists,
enhancing local image
a n d p r e s t i g e a n d
s t re n g t h e n i n g t h e
resources for imagining
diverse new futures.

4. B U I L D I N G A
A D V E R T I S I N G
A RC H I T E C T U R E
B O O K S
G A M I N G
M O V I E S
M U S I C!
N E W S P A P E R
M A G A Z I N E
R A D I O
P E R F O R M I N G A R T S!
T E L E V I S I O N
VISUAL ARTS

5. C U LT U R A L & C R E AT I V E I N D U S T R I E S
F U E L T H E E C O N O M Y W O R L D W I D E

6. C U LT U R A L & C R E AT I V E I N D U S T R I E S
A C L O S E R L O O K T O S A U D I
Not very long ago, Saudi Arabia was considered
still in a premature stage in recognizing creative
work. The 2030 Vision is giving a new focused
approach to develop more in areas which weren’t
usually given priority. Some of these areas will
work as an alternative income generator than the
usual dependence on oil and gas.
During the last few years, efforts have been very
obvious in Saudi to promote creativity through
different channels including workshops, art
galleries, innovation competitions, etc. There are
also initiatives made from different local entities
to encourage citizens to get more involved in
creative businesses.

7. THEBIRTHOF
EJADAHCONFEX
Realizing the importance of the creative economy worldwide and how
strongly it positively influences the Society, Ejadah Confex was brought
to life in 2016 by the Arabian Company for Events & Projects Ltd. (ACE
Events) to serve as the first of it’s kind conference and exhibition to
promote the Saudi Creative Economy.
The idea of Ejadah has been initiated by the founder of ACE Group,
Sherif Muaffac Al-Harith, for over five years. In 2016, we finally planted
the first seed to what aims to be the biggest Creative Economy Confex in
the GCC area.

8. A B O U T E J A D A H
E N R I C H T H E S A U D I C U L T U R E W I T H Y O U R C R E A T I V I T Y
Arabian Company for Events & Projects Ltd.
Is happy to announce its second annual
Ejadah Confex taking part in Jeddah Hilton
from April 11 to 13, 2017. Ejadah is
focused on continuously bringing the newest
in the creative and innovative industries to its
audience. The confex works as a platform for
all creative companies and individuals who
want to showcase their unique ideas and and
latest services through Ejadah’s Exhbition.
Our aim is to also cover essential topics in
the conference by bringing forth experts in
every field to influence, educate and leave our
delegates inspired. This in addition to
Ejadah’s hands on workshops taught by
creative experts from different fields in
creative industries.

9. Two Day Conference
With local and international
experts to feature keynote
talks, presentations and
d i s c u s s i o n s
Three Day Exhibition
Featuring local start ups,
companies, big corporations,
academics, governmental
sectors, and even individuals
H e a r t o f A r t
An opportunity to shed the
light for all artists from
amateurs to professionals to
present their artwork in a
designated gallery area in
Ejadah’s three day exhibition
W o r k s h o p s
Partnering with academics and
workshop hosts from different
creative background, Ejadah
will provide workshops
throughout the three days of
the event addressing different
fields in the creative sector
E V E N T
P R O G R A M

10. 2 0 1 7 C O N F E R E N C E T H E M E
A C R E A T I V E S O C I E T Y T O WA R D S A N E N H A N C E D L O C A L I D E N T I T Y
“Don’t be satisfied with
stories, how things have
gone with others.
Unfold your own
myth”
- Rumi,The Essential Rumi
The 2017 Ejadah Confex values the work of all local
creatives and is shedding light on them through this one of
a kind event.
Human creativity and innovation are the key drivers of the
cultural and creative industries. This year, our focus will be
on the key role creativity plays on the culture and how
strongly it influences it’s local identity. This will include
local creative work that has already been done, newly born
implemented ideas, and revealing future innovators.
B Y C O N T E M P O R A R Y S A U D I A R T I S T A H M E D M A T E R

11. 2 0 1 7 C O N F E R E N C E T H E M E
A F O C U S O N E N T E R T A I N M E N T I N S A U D I
“It will be a very brave
move to attract more
tourists, that spending
will be kept inside
Saudi Arabia”
- Prince Sultan Bin Salman
The 2017 Ejadah Confex will focus on highlighting the
importance of promoting entertainment and tourism in
the Kingdom as part of the creative economy and in line
withVision 2030.
Entertainment is an important aspect to promote the
economy attracting investors and enhancing domestic
tourism. In respect to this, Vision 2030 had launched the
General Authority of Entertainment in Saudi

12. 2 0 1 7 C O N F E R E N C E T H E M E
P R O M O T I N G T O U R I S M I N T H E K I N G D O M
“Tourism is one of the
m o s t p r o m i s i n g
industries for creating
real, meaningful, long-
lasting jobs that Saudis
like to do”
- Prince Sultan Bin Salman
Saudi Arabia has a rich heritage including ancient
archaeological sites, pre-Islamic sites and vast landscapes of
mountains, coastline, valleys, volcanoes and deserts.
Ejadah will work on providing a platform to introduce all
the rich heritage Saudi provides as a mean to promote
tourism and media. We would like to set the eye from
inside and outside on the spectacular spots this land
preserves.

13. Community Involvement
Ejadah will be on the lookout for newly born outstanding unique
and innovative ideas to have the founder come and speak about it.
W H AT ’ S
NEW IN
E J A DA H
2 0 1 7
PROVIDING
A L L
C R E AT I V E
RESOURCES
P O S S I B L E
Virtual Gallery
Ejadah will be giving the opportunity for all artists around the
Kingdom to demonstrate their artwork through Ejadah’s website.
Every month, we will be sending new artists who have joined us
this year through thousands of quality people.
The Perfect Mix of CreativeWorkshops
Enjoy a vast selection of Creative Workshops throughout the year
available on Ejadah’s website and learn from the best the most
unique topics to enhance your creative and business mind.
Creative Award Ceremonies
Competitions will be initiated to show Ejadah’s best Saudi
creatives under different fields to be finally awarded at the Ejadah
Confex days.
Entertaining Confex
The conference and exhibition will be brining forth different
talents to entertain the audience throughout the three days of the
event.

14. T H E E J A D A H E X P E R I E N C E
W H A T T O E X P E C T
INDUSTRY’S LATESTINDUSTRY IN-DEPTH WORKSHOPSNETWORKING HEART OF ART
AWARD CEREMONIES
EXHIBITION BOOTHSONE-ON-ONE MEETING LIKE MINDEDVISITORS
EDUTAINING CONFERENCEMEDIA EXPOSUREINTERACTIVE ENGAGEMENT
BRAND EXPOSURE

15. A J O U R N E Y T O
E J A D A H
C O N F E X
2 0 1 6

16. E J A D A H C O N F E X 2 0 1 6
PA RT N E R S I N N U M B E R S
2 3S p e a k e r s
2 9S p o n s o r s
2 6Exhibitors
1 1Workshops

17. T E S T I M O N I A L S
“I congratulate ACE Events on their pioneering
initiative to successfully deliver the Ejadah Confex,
Saudi Arabia’s first conference and exhibition on the
Creative Economy. I was delighted to be the
conference keynote speaker and to give a business
development workshop for creative entrepreneurs. It
was an honor to play my small part in making the
Ejadah Confex such a great success. I was impressed
by the professionalism of the organizers and my
experience of working with ACE Events was first
class throughout the whole project. I’m already
looking forward to next year’s events, which I am
sure will be even more popular and add further
impetus to the development of the creative
industries in the Kingdom of Saudi Arabia.”
- David Parrish
International Creative Industries
Keynote Speaker,Trainer, Consultant
and Author. www.davivdparrish.com
“Well organized and very well planned”
- Ejadah Delegate
“It was joyful and had a different experience than
the previous exhibitions I've attended”
- Ejadah Delegate
“Satisfaction of creative hunger.”
- Ejadah Delegate
“Thank you very much for the great opportunity to be
part of the First Ejadah Confex!!!
I had enjoyed the event a lot. The planning and
organisation was superb and your hard work behind
the scenes and during the time of event was really
admirable!
I have to thank you especially for the opportunity to
work with the five truly delightful kids during my
CAMEL workshop!”
- Jeni Mihova
Design Program Director & Lecturer
Effat University

18. EJADAH CONFEX 2016
S P E A K E R S

20. S P O N S O R S & E X H I B I T O R S
2 0 1 6

21. Arabian Company for Events & Projects Ltd.
(ACE Events) is a pioneer in the organization
of corporate, entertainment and educational
events bringing fresh ideas to our clients using
up-to-date technologies throughout our
planning and execution. With 12 years of
experience and an unmatched knowledge of our
sector, every ACE event is a representation of
the personality of our clients combining
outstanding design with unmatchable planning,
production, and execution. Our events include
the finest inaugurations and opening ceremonies
to leading names, professional conference
management services, and superiorVIP events.
A B O U T T H E O R G A N I Z E R
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