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Handle It: The Luggage Converter by Mahnoor Nadir

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Handle It: The Luggage Converter by Mahnoor Nadir

  1. 1. PRODUCT DESIGN AND CREATIVE INNOVATION WINTER 2020 MAHNOOR NADIR W9142807
  2. 2. CREATIVE RESEARCH AND IDENTIFICATION
  3. 3. Osprey is a home built brand started in California in 1974. It takes pride in crating innovative fabrics and backpack structures. They take a pioneer approach to their creations. The same attitude is emulated in their communication to their target audience whom they perceive as adventurers, discoverers and of course pioneers. At the heart of their brand is also functionality, utility and a sense of consciousness when it comes to nature.
  4. 4. Travel A Sense of Discovery Outdoors Nature conservation Freedom Liberation from material needs A consciousness of living Functional More out of littleUtility Adventurous Citizens of the World BRAND UNIVERSE
  5. 5. FAIRVIEW 40
  6. 6. • 18-35 year old's • Adventure Seekers (Not thrill seekers) • Digital Nomads • Remote Workers • Full time travelers • Minimalists • Practical but want aesthetics • Simple but rich life • Frugal but not cheap THE TARGET MARKET
  7. 7. THE CONVERSATION AROUND WHEELED BACKPACKS
  8. 8. THEIR STRUGGLES Don’t like to check-in baggage Overhead Carry vs. Under the Seat (Needs to be squishable) Frugal - (Don’t want to go over the baggage limit)Need the freedom to switch between transport modes Current options require compromise on either comfort, weight or convenience
  9. 9. COMPETITION Brand Landscape
  10. 10. COMPETITION Converter Concept
  11. 11. Why Osprey?
  12. 12. Why Osprey? Back Zips Shut Carabiners on 4 corners Handles on Side
  13. 13. PRODUCT IDEATION Initial sketches
  14. 14. VAGUE BEGINNINGS Here’s what we knew: - Collapsible & mobile - Take inspiration from the design aesthetics of the parent brand - Have additional utility
  15. 15. TAKING SHAPE The bigger picture The important details
  16. 16. PRODUCT IDEATION Model Making
  17. 17. PRODUCT IDEATION Refinement
  18. 18. THE HANDLE
  19. 19. FINAL STEPS Grooves for fingersLoops around the wrist
  20. 20. LEVEL 2.0 Complete Look Collapsed into Case
  21. 21. FINAL FORM
  22. 22. 3D RENDER Carabiner for added utility Size adjustable beams Nylon Fabric and foam body Similar to Osprey Strap for added comfort and control Interlocking mechanism on the inside to collapse and un-collapse
  23. 23. POSTER
  24. 24. T.HANKS WINTER 2020 MAHNOOR NADIR W9142807

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