2. JUST A STORY AWAY CAMPAIGN
HIGHLIGHTS THE POWER OF
STORYTELLING
3. The campaign is based on
the premise that watching
series and films brings out
different emotions, gives us
new perspective and make
us feel closer to each other
PERSPECTIVE OF
CAMPAIGN
6. THE CAMPAIGN FILM EXPLORES HOW THE MOVIES AND SHOWS PEOPLE
CONSUME HAVE IMPACTED THEM
FOR EXAMPLE:
“I AM NOT CRYING, YOU ARE”
BECAME A PART OF EVERYONE’S LIFE.
7. THIS CAMPAIGN HAS BEEN LAUNCHED IN 27 COUNTRIES
• Helped gain more customers
• Reached to consumer hearts creating brand loyalty
• Campaign got spread over social media
• Social media marketing also promoted
• Overall this campaign was a great success